SMART objective setting

Rev Marketing

Setting your objectives

SMART objectives

When setting objectives, ensure they are:

SpecificMeasurableAchievableRealisticTime scaledTo set your SMART objectives, follow the questions in the following slides…

Make each objective specific?

• What exactly are we going to do, with what and for whom?

• Is it clear who is involved?

• Is the intended outcome clear?

Is each objective measurable?

• How will we know the intended change has occurred?

• Can these measurements be obtained?

• When will it be measured?

Is each objective achievable?

• Can we get it done in the proposed timeframe?

• Can we do this with the resources we have?

• Is this even possible?

Is each objective relevant?

• Can the people with whom the objective has been set make an impact on the situation?

• Do they have the necessary knowledge, authority and skill?

Is each objective time based? ‐

• When will this objective be accomplished?

Top Tips

• Consider the potential knock-on effects of each objective

• Ensure you review deadlines along the way• Further delegate tasks if required• Aim to finish ahead of your deadline• Have a back-up plan.

SMART TemplateBy this (Date)…(Who) will have…Done (what)…Resulting in (result)…By (deadline).

Example: By the end of November 2014, Rev Marketing will have redesigned 4 campaign sites, re built, user tested, integrated with new ‐ ‐and/or existing backend systems and re launched to the public, generating ‐online campaign donations of £X.X million by February.

Evolve with Rev MarketingIf you would like to find out more about making your marketing activities work as hard as possible for you,

visit www.RevMarketing.co.uk today to start your journey to a more evolved marketing approach.