Smart Internet Technology Cooperative Research Centre (CRC):

Process Mapping & Value ChainAlex Burns & Peter Bruges

Process Mapping

Thursday 9 August 2006

Dated 9 August 2006 Process Mapping Slide 2

CRC Value Proposition

To provide high-value Internet-based technologies, solutions, services and research for CRC Partners which are internationally competitive and provide value creation

CRC Value Chain Activities

a) Primary Activities: Program, conduct and deliver research and market intelligence for commercialisation and CRC Partner value creation

b) Support activities: Administrative, organisational and operational support to achieve the Primary Activities in a timely, accurate and relevant manner

Process and Value Chain Relationship

CRC has developed specific processes for the Primary Activities in the Value Chain, and is undertaking process redesign in CRC R&D & Market Intelligence

Importance to Understand CRC Value Chain

The Cooperative Research Centre (CRC) value chain model faces new challenges: globalisation, ‘open’ research models, web services, disruptive & user-led innovation

Smart Internet CRC Value Chain

Dated 9 August 2006 Process Mapping Slide 3

Value Proposition & Value Chain of Smart Internet Technology CRC

CRC R&D

& Market

Intelligence

Program &

Project

Management

Mission Statement: “To capitalise the outcomes of world class Internet research and development for Australia” (innovative R&D for CRC Partners & Australian public).

R&D Audit

& IP Protection

Marketing & Strategic Communications

HR Management of Staff & University Researchers

Financial & Portfolio Management

Primary Activities

Secondary Activities

Back-end Admin & Operations Management

Commercialisation

Governance, Quality Assurance & Risk Management

Change Management, IS Planning & Technology Assessment

CRC Partner Innovation &

Value Creation

Dated 9 August 2006 Process Mapping Slide 4

IS/IT Applications Used In Smart Internet Technology CRC

R&D Outcomes of the Primary Activities:

• ICE: Immersive Communications Environment for Massively Multi-Player Online Games & collaborative groupware

• Enikos: MPEG-21 next-generation multimedia applications

• PRM: Privacy Rights Management & cryptography

• 3MC: Architecture & applications for “smart home” environment

CRC R&D

& Market

Intelligence

Program &

Project

Management

R&D Audit

& IP Protection Primary Activities

CommercialisationCRC Partner Innovation &

Value Creation

MS Office & Project, ERP, Distributed Decision Support

Endnote, Text Mining, Argument Mapping, RSS Enterprise Blogs & Wikis, Web 2.0 Social Software

Patent Tracking, Digital Archiving