Smart Fashion – Islamic Fashion

Presented by: Alia Khan Founder and Chairwoman

Islamic Fashion and Design Council

The Progress

of Islamic Fashion

www.IslamicFashionDesignCouncil.org

Council Products and Services

The Council benchmarked itself against the standards and services of other international fashion councils, with the aim to exceed the quality of products and services provided by existing fashion councils.

Retail & Commerce

Marketing, Communications

& Research

Events, Exhibitions

and Conferences

Consulting & Business

Development

Membership Mentorship,

Education and CSR

What is IFDC? • The Islamic Fashion and Design Council (IFDC) is the

only council of its kind in existence. • To be based in Dubai (D3), the Council operates on

an international platform.

• IFDC guides, mentors, develops & supports the Islamic fashion and design industry & its stakeholders.

• IFDC leads the budding iFash industry to success, providing services & growth opportunities for all industry players.

What is IFDC? The Council is the key facilitator for global Islamic fashion and design. It recognizes how deep Islamic fashion & design is, as is the need for its own council - IFDC is committed to: • Facilitate the growth of Islamic

fashion & design to realize its massive potential while remaining authentic.

• IFDC’s strategy guides growth & development of the industry and its players.

• Nurture Talent. Commitment to Excellence

The Council develops iFash in an optimal

way, forging a completely different

identity to mainstream fashion.

Yet equally appealing

high-end & exciting!

IFDC Strategy

Develop IFDC brand & business

Establish initial IFDC products & services Establish core IFDC team

Regi

on

Timeline

2015 2016 2017 2018

Glo

bal

M

ENA

Du

bai &

UAE

Further develop IFDC brand

Further develop IFDC brand

Establish & grow IFDC products & services

Establish & grow IFDC products & services

Grow MENA & int. team & chapters

Grow core IFDC team

Re-evaluate: Investigate options for new IFDC growth based on industry development, trends and requirements in Dubai & internationally

Unique With a strong

international market, it is not just enough

to acknowledge iFash in the overall

mainstream space. It needs to be managed

from its own platform.

The approach to Islamic fashion is entirely

different from mainstream

fashion.

Branding, Press & Marketing Opportunities

Service/Product: Cover Magazine & IFDC Online Portal • Lifestyle columns and articles • Ads, banners, editorials

• Lifestyle updates and coverage of events, products etc.

Service/Product: Industry development tools & publications • Annual fashion and design

directory: An Islamic Fashion directory (consolidation of Islamic fashion service providers) and eventually an Islamic Design Industry directory.

• Islamic Fashion data booklets

(generated from research and trending surveys) and eventually an Islamic Design data booklet.

Service/Product: Industry development tools & publications • Coffee-table lifestyle &

fashion design book • To be created with

professional photographers

Service/Product: Contests & Talent Development Programmes Competitions & contests that support educational & product development of the Islamic fashion industry. • IFDC Star Search: A talent-search

programme to identify fashion stars of the future, with a bursary or design scholarship (requirement: tie-up with large, established mainstream fashion house).

• Partner Design Mentorship Programme: Winning design students receive an internship with an IFDC partner. Students will work with the partner teams responsible for ensuring lifestyle experiences to their customers.

Service/Product: Events, Conferences & Exhibitions • Dedicated marketing,

advertising and branding per event

• Networking and event attendance opportunities

• Events include World Islamic Economic Forum (WIEF); Global Islamic Economic Summit (GIES); Islamic Society of North America (ISNA) Conference; IFDC participation in global Fashion Weeks.

FASHION

EXPERIENCE

Service/Product: Islamic Fashion Days & Fashion Weeks IFDC will present a number of annual Islamic fashion campaigns and recognition days (i.e.: Modest Woman Day) as new, stand-alone events, and in conjunction with current events such as the Dubai Shopping Festival.

Mall-based events

Fashion themed days/fashion week, receiving key branding & marketing opportunities via the planned event.

Service/Product: Hosting Fashion Delegations to International Fashion Capitals IFDC will collaborate with other (mainstream) fashion councils (British and New York Fashion Councils) and through governments in order to plan Islamic designer delegation visits to global fashion destinations.

• Promotion of commerce in the industry

• Support of Islamic fashion on a mainstream platform

Merchandising Opportunities

Service/Product: Apparel Development Support the development & branding of fashion apparel via IFDC’s education sponsorship/mentorship programme. These items will be partner-branded and marketed and sold via IFDC’s e-boutique.

Collaborations with mainstream designers who are eager to break into the lucrative Islamic fashion market.

Sports

Service/Product: Development of Muslim participation in international sporting events IFDC will support sports apparel development & marketing this via international & regional sporting events.

IFDC Competitive Advantages

• The first of its kind; the only global Islamic fashion and design council - There are currently no international Islamic fashion & design focused councils.

• Has the depth, experience, and well-planned focus – the Council knows the industry and its value to Islamic fashion & design is significant.

• IFDC increases demand in the Islamic Fashion Sector - this advantage offers opportunity to those willing to see & service the industry’s needs.

IFDC Competitive Advantages

• Global chapters to be set up, allowing for international cover and branding;

• Providing a wide range of services, products & programmes that address needs & demand allows the Council a wide service scope.

• Publishing already secured support from strong partners in media and government.

Early traditional

The Hijab Gets a New Look

Fashion Is a Language

Are We Saying the Same Thing In Different Ways?

Mipsters take iFash to New Level

iFash hits the Catwalk

in Colour & Elegance

Elegance, Grace & Innocence

Mainstream’s take on iFash

Islamic Fashion A culture bringing together all cultures. See who’s making iFash look great!

My Choice – My Fashion – Islamic Fashion

www.IslamicFashionDesignCouncil.org