Smart Cookie - Embracing Tech. Charlotte Childs, Digital Surrey, 27/02/2014
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Transcript of Smart Cookie - Embracing Tech. Charlotte Childs, Digital Surrey, 27/02/2014
GROUP CLIENT DIRECTOR
CHARLOTTE CHILDS
SMART COOKIE
EMBRACING TECH
CHARLOTTE
CHILDS
“The future is already here –
its just not very evenly distributed”
William Gibson
CHARLOTTE
CHILDS
S E T T I N G T H E S C E N E
CHARLOTTE
CHILDS
B U S I N E S S E S C L O S I N G
2 4 5 L A R G E T O M E D I U M B U S I N E S S E S C L O S E D
B E T W E E N 2 0 0 8 - 2 0 1 3
CHARLOTTE
CHILDS
13% MORE
NEW BUSINESSES
IN 2009
THAN 2007
C H A N G I N G FA C E O F B U S I N E S S
S O U R C E : W W W . S T A R T U P S . C O . U K
CHARLOTTE
CHILDS
51%MORE NEW BUSINESSES THAN
2008
C H A N G I N G FA C E O F B U S I N E S S
2010
S O U R C E : B B C
CHARLOTTE
CHILDS
PRIVATE SECTOR
BUSINESSES
AT THE START OF
4.8 MILLION
2012
C H A N G I N G FA C E O F B U S I N E S S
S O U R C E : U K G O V / D E P T B U S I N E S S I N V E S T M E N T & S K I L L S
CHARLOTTE
CHILDS
C H A N G I N G FA C E O F B U S I N E S S
GREW1.9% IN 2013
THE FASTEST
GROWTH SINCE
Q1 2008
TH
E B
RIT
ISH
EC
ON
OM
Y
S O U R C E : U K G O V / D E P T N A T I O N A L S T A T I S T I C S J A N 2 0 1 4
CHARLOTTE
CHILDS
C H A N G I N G FA C E O F B U S I N E S S
90,000 NEW BUSINESSES
CREATED FIRST HALF 2013
UP 3.4% ON SAME
PERIOD 2012
S O U R C E : B A R C L A Y S / B U S I N E S S G R O W T H F U N D
CHARLOTTE
CHILDS
ONE in SIX
PEOPLE IN THE HAVE AN
ONLINE BUSINESS
C H A N G I N G FA C E O F B U S I N E S S
S O U R C E : W W W . S M A L L B U S I N E S S . C O . U K
CHARLOTTE
CHILDS
In 2013, 36 Million Adults (73%)
access the internet everyday
Source: Office for National Statistics, Internet Access
Households, Individuals 2013
HYPER
CONNECT IV ITY
CHARLOTTE
CHILDS
HYPER
CONNECT IV ITY
In 2013, 21 Million households (83%)
have access to the internet
Source: Office for National Statistics, Internet Access
Households, Individuals 2013
CHARLOTTE
CHILDS
HYPER
CONNECT IV ITY
2011 saw more people connected to the internet
than there were people in the world
Source: The Global Information Technology Report 2012
CHARLOTTE
CHILDS
HYPER
CONNECT IV ITY
Access to the internet via mobile phone
doubled between 2010 and 2013
Source: Office for National Statistics, Internet Access
Households, Individuals 2013
CHARLOTTE
CHILDS
“The 20th Century was dozens of
markets of millions of consumers. The
21st Century is about millions of
markets of dozens of consumers”
Joe Kraus,
Dotcom Pioneer
CHARLOTTE
CHILDS
1 I N 6 P E O P L E I N U K H AV E A N O N L I N E B U S I N E S S
WWW
OPEN FOR BUSINESS
CHARLOTTE
CHILDS
CHARLOTTE
CHILDS
I N T H E S A M E M A R K E T
2 4 1 C O U N T R I E S & T E R R I T O R I E S
2 3 . 2 M I L L I O N U N I Q U E S
7 . 9 M I L L I O N ‘ A C T I V E ’ C U S T O M E R S
2 0 1 2 G R O S S P R O F I T O F £ 2 5 2 m
O N E A M B I T I O N … . .
CHARLOTTE
CHILDS
I N T H E S A M E M A R K E T
To become the
world’s No.1 online
fashion destination
for 20 ‘somethings’
CHARLOTTE
CHILDS
N O S T R A I G H T L I N E S
A L A N M O O R E
A U T H O R
CHARLOTTE
CHILDS
A L L T H I S T E C H N O L O G Y C R E AT E S A N A M B I G U O U S W O R L D
N O N - L I N E A R
L I N E A R
S O U R C E : W W W . N O - S T R A I G H T - L I N E S . C O M
CHARLOTTE
CHILDS
CHARLOTTE
CHILDS
T H E S I X P R I N C I P L E S O F N O N L I N E A R T H I N K I N G
H O W T O D E A L W I T H A N
A M B I G U O U S W O R L D
C R A F T S M A N S H I P
P A R T I C I P A T O R Y
P R O C E S S & T O O L S
E P I CA D A P T I V E N E S S
O P E N N E S S
S O U R C E : W W W . N O - S T R A I G H T - L I N E S . C O M
CHARLOTTE
CHILDS
CHARLOTT
E CHILDS
CHARLOTTE
CHILDS
SOURCE: ENTERTAINMENT RETAILERS ASSOCIATION
DECREASE OF
70%‘99
‘10
1000 312
INDEPENDENT
RECORD
SHOPS
CHARLOTTE
CHILDS
‘97 ‘12
U N I V E R S A L
S O N Y
W A R N E R
B M G
E M I
23.2%
16.9%14.7%
14.9%
38.7%
36.7%
24.6%
RECORD
LABELS
13.9%
CHARLOTTE
CHILDS
£25
B I L L I O N
£10
B I L L I O N
2000
2012
VALUE
OF
RECORDED
MUSIC
GLOBALLY
CHARLOTTE
CHILDS
S O U R C E : O F F I C A L C H A R T S C O M P A N Y / B P I
T O TA L N U M B E R O F
L E G A L LY S T R E A M E D
T R A C K S I N T H E U K
I N 2 0 1 2
T O TA L N U M B E R O F
L E G A L LY D O W N L O A D E D
T R A C K S I N T H E U K B Y
A P R I L 2 0 1 3
4.4
BILL ION
1
BILL ION
CHARLOTTE
CHILDS
MILL ION
S O N G S
T A G G E D
MILL ION
U S E R S
250 5 10O F TA G G E D
TRACKS
RESULT IN
P U R C H A S E
S O U R C E : S H A Z A M
CHARLOTTE
CHILDS
CHARLOTTE
CHILDS
CHARLOTTE
CHILDS
NEW ECOSYSTEMS
CHARLOTTE
CHILDS
CHARLOTTE
CHILDS
CHARLOTTE
CHILDS
CHARLOTTE
CHILDS
CHARLOTTE
CHILDS
CHARLOTTE
CHILDS
CHARLOTTE
CHILDS
CHARLOTTE
CHILDS
CHARLOTTE
CHILDS
CHARLOTTE
CHILDS
Q U I C K R E C A P O N W H AT W E ’ V E TA L K E D A B O U T ?
1. BRITAIN IS WEATHERING THE PERFECT STORM
2. THE INTERNET IS A PLATFORM THAT CAN SUPPORT ANY SIZE OF VENTURE
3. NON-LINEAR THINKING IS THE FUTURE
4. CO-EXISTANCE AND COLLABORATION CAN PROVE MUTALLY BENEFICAL
5. THERE’S ALWAYS NEW WAYS TO DO THINGS
6. SHINY NEW THINGS MAY TAKE LONGER TO ADOPT THAN THE PRACTICAL
7. GOOGLE ARE ONTO SOMETHING BIG….
CHARLOTTE
CHILDS
“The future is already here –
its just not very evenly distributed”
William Gibson
CHARLOTTE
CHILDS
Thank you.
@Chachi09
www.wearesmartcookie.com
@SmartCookieSays