Smart Citizen Responsibility - Fusion of Corporate Social Responsibility and Consulting
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Transcript of Smart Citizen Responsibility - Fusion of Corporate Social Responsibility and Consulting
SMART CITIZEN RESPONSIBILITYNEXT GEN CORPORATE SOCIAL RESPONSIBILITY?
Sridhar Chimalakonda
@ChimalakondaSriFUSION OF CSR+ AND CONSULTING
AGENDA
Why? – Motivation & Concerns
Corporate Social Responsibility
Generations & Challenges of CSR
Consulting for CSR?
Future Directions
MOTIVATION - SEVERAL CRITICAL CONCERNS HTTP://BIT.LY/18PTC78
842 million people
in the world do not
have enough to eat
Almost half the world i.e., over
three billion people live on less
than $2.50 a day
22,000 children die
each day due to
poverty
A GRAND CHALLENGE
ANOTHER GRAND CHALLENGE
TRADITIONAL CSR - GIVE BACK
GENERATIONS OF CSR
MAJOR CSR CHALLENGES
Traditional CSR Challenges Emerging CSR challenges
•Lack of community involvement
•Lack of local build capacity growth
•Issues of transparency
•Visibility factor
•Non-availability of Non-Government
Organizations
•Narrow observation about CSR activity
•Non-Availability of Clear CSR
Guidelines
•Lack of consensus on implementing CSR
Issues
•What’s the right CSR for me? -
Strategy
• Organizational Challenges
• Lack of Buy-In from Senior
Management and Employees
• Identification of Relevant Social
Challenges
•Transforming Social Challenges to
Business Opportunities
•Lack of Evaluation Metrics
• Stakeholder Engagement
•Lack of Trust, Long Term Commitment
and Risk Management
FOR 2%, ₹10,054 CRORES BY 2015 IN INDIA
http://www.financialexpress.com/news/top-cos-to-shell-out-rs-10k-cr-
for-csr--ongc-reliance-industries-big-spenders/1231600
A VISION FOR RESPONSIBILITY IN 2006
Can we motivate
companies to spend 20%
instead of 2% for CSR
initiatives?
CSR ALONE IS NOT
ENOUGH ANYMORE!
SOME GOOD DIRECTIONS
Traditional CSR
Strategic /Sustainable CSR
Creating Shared Value
Inclusive Business
Social Enterpris
e?
Smart Citizen Responsibility -Next Generation
CSR
SMART CITIZEN RESPONSIBILITY
Every citizen/organization has some strengths and can do something for society – Let’s exploit itA doctor can serve few people for free and few for less fees
An engineer can design architecture for poor people for less fees
An organization whose business is mineral water can provide mineral water for slum people
…..
CSR SHOULD BE INTEGRAL PART OF BUSINESS AND
ORGANIZATION
CSR SHOULD BECOME PRIMARY CITIZEN
CONSULTING CAN HELP
CSR Strategy Consulting
Social Impact Assessment
Risk Assessment
Supply Chain Support
Branding
Stakeholders’ Engagement
Policy making
CONSULTING TOOLS
Knowledge Management in CSR
SWOT Analysis for CSR
Strategic Management for CSR
….
FUTURE DIRECTIONS
Adapting and customizing existing consulting frameworks for addressing challenges in CSR
Designing novel consulting frameworks to further strengthen and improve the benefits of CSR
Identifying the role and potential of consulting to address challenges of specific CSR domains like education, healthcare, microfinance and so on
ACKNOWLEDGEMENTS
Original Credits: “A VISION TOWARDS ADDRESSING SOCIETAL CHALLENGES, FUSION OF CORPORATE SOCIAL RESPONSIBILITY AND CONSULTING”, Sridhar Chimalakonda, 2006
Thanks to Jyothirmayi Chimalakonda, who has experimented with this idea during her Masters Thesis under my supervision
Thanks to Sai Gollapudi for his valuable suggestions
Thanks to Prof. Michael Porter for his valuable feedback through Stacy R. Neal
The Entire Developing World and Society
Original creators of images in this presentation
5/26/2014 19
Join Me!!! - Bridge the gap between the
three worlds @ [email protected]
http://about.me/ChimalakondaSri19