SPONSORSHIP OPPORTUNITIES

YABUNFESTIVAL

Yabun Festival is the largest celebration of Aboriginal and Torres Strait Islander cultures in New South Wales, and one of the most prolific Indigenous events in the world.

The festival takes place at Victoria Park in Sydney on 26 January. It features a vibrant live music lineup of Aboriginal and Torres Strait Islander artists, a bustling arts and stalls market, children’s activities, community forums, and unique performances of traditional Aboriginal culture.

A CELEBRATION OF CULTURE

First held at Redfern Park in 2002, Yabun was created to continue in the long tradition of Sydney’s ‘Survival Day’ concerts. We celebrate the survival of our cultures, customs and the sharing of these ancient rites through dance and song.

In its present home at Victoria Park, Camperdown, Yabun features two performance stages, a Corroboree ground, over 100 stalls as well as dedicated offerings catering to children, youth and the elderly.

OUR HISTORY

Yabun at Redfern Park in 2006

‘Yabun’ means ‘music with a beat’ in the Gadigal language.

Along with the iconic performers, Yabun also provides a platform for the next generation of Indigenous artists to showcase their talent on our dedicated youth stage.

Over the years, Yabun has had some of the most prominent Indigenous acts in the country including:

Dan Sultan

Coloured Stone

Casey Donovan

Frank Yamma

Salt Water Band

Archie Roach

Bart Willoughby

Nokturnl

Christine Anu

Jessica Mauboy

Kev Carmody

Ruby Hunter

Troy Cassar-Daley

Thelma Plum

Jimmy Little

George Rrurrambu

MUSIC + PERFORMANCE

Jess Mauboy at Yabun 2012

The Corroboree Ground has earned a reputation for providing one of Sydney’s most unique cultural experiences.

Indigenous dance groups from across the country perform their traditional dances, telling stories and sharing their ancient cultures. The Corroboree runs for the duration of the festival day.

CORROBOREE GROUND

Stalls at Yabun 2016

Yabun hosts a thriving stalls market, featuring a wide range of food and merchandise stalls, a dedicated arts quarter, as well as stalls operated by community organisations promoting local services and programs.

MARKETPLACE

Leaders and members of Sydney’s Indigenous community hold panel discussions on a range of issuesaffecting the Aboriginal and Torres Strait Islander community.

Everyone is welcome at the Speakout tent and are encouraged to add their voices to the discussion.

For non-Indigenous festival goers, the Speakout tent provides an opportunity to hear Indigenous perspectives on a range of issues.

SPEAKOUT

Audience at Speakout Tent 2017

JARJUMSThe Jarjums (‘Children’s’) area is a popular spot for little ones and their parents. It features arts and crafts activities, Dreamtime storytelling, sing alongs and a visit by the Taronga Zoo Mobile where children meet, learn about and interact with native animals.

ON THE GREENOn the Green is an area geared for the sporting enthusiasts, where the NSW AFL and the NRL offer sports clinics, fun activities, games and a chance to meet Indigenous stars from both the NRL and AFL.

Yabun festival is broadcast live in Sydney on Koori Radio 93.7FM and across Australia via the National Indigenous Radio Service. It is streamed globally from the Koori Radio website and highlights from the day are then re-broadcast on the station throughout the year.

The live radio broadcast includes sponsorship announcements made by our MCs from next to the main performance stage.

LIVE BROADCAST

Koori Radio Outside Broadcast Van 2017

• 288k listeners per month on Koori Radio 93.7FM• 44,000 attendees in 2018• 25,000 organic Facebook visits on festival day• Over 3000 Facebook mentions on festival day• #Yabun 2017 top 10 trend on Twitter• Listed as an Official City of Sydney Australia Day event

and given extensive promotion through their media channels• Representation on AustraliaDay.com

OUR STATS

OUR PARTNERS

KO

ORI RADIO

93.7 F M

Flash Mob on the Corroboree 2017

SPONSORSHIP PACKAGESWe offer a limited number of sponsorship packages that will suit a range of potential patrons for this unique event.

GREEN PACKAGE

YELLOW PACKAGE

RED PACKAGE

BLACK PACKAGE

ON THE DAY• 1x free promotional stall

ONLINE• Logo on website with link, 5x mentions/tags on social media leading up to event

ON AIR• 5 x 30 Second spots for a sponsorship campaigns on Koori Radio

(288k active listeners)

OTHER MEDIA• Logo on Festival program, 2x tickets to sponsors event

THE GREEN PACKAGE X 10 AVAILABLE

$5000

ON THE DAY• Prominent banner placement, 1 x free promotional stall, opportunities to meet per-

formers (2x backstage passes)

ONLINE•Logo on website with links, 10x mentions/tags on social media leading up to event

ON AIR• 10 x 30 Second spots for a sponsorship campaign on Koori Radio and mentions from

the live OB van on the day (288k active listeners)

OTHER MEDIA• Logo on Festival program, 5x tickets to sponsors event

THE RED PACKAGE X 5 AVAILABLE

$10000

ON THE DAY• Prominent banner placement, 2x free promotional stalls, opportunities to meet per-

formers (5x backstage passes)

ONLINE•Logo on website with links, 15x mentions/tags on social media leading up to event

ON AIR• 20 x 30 Second spots for a sponsorship campaign on Koori Radio and mentions

from the live OB van on the day (288k active listeners)

OTHER MEDIA• Logo on all ads and Festival program, banner ad on website, 5x tickets to

sponsors event

THE YELLOW PACKAGE X 3 AVAILABLE

$20000

ON THE DAY• Premier banner placement on stage, 3x free promotional stalls, opportunities to meet

performers (10x backstage passes)

ONLINE• Logo on website with links, logos on all social media, 20x mentions/tags on social

media leading up to event

ON AIR• 30 x 30 Second spots for a sponsorship campaign on Koori Radio 93.7FM, mentions

from OB van on the day (288k active listeners)

OTHER MEDIA• Prominent logo on all Festival advertising - poster, program, banners and promotional

material, banner ad on website premier acknowledgment on media releases, 7x tickets to sponsors event

THE BLACK PACKAGE - MAJOR SPONSOR 1 X AVAILABLE

$30000

TESTIMONIALS “Wonderful day with amazing dancing and great music. The most inclusive atmosphere I’ve never experienced in a festival.” Anne van Dongen

“What a wonderful, magical day! It was such a loving, inclusive, peaceful and (to add to my lingo!) ‘deadly’ celebration! Thanks for the experience and to all the wonderful dancers, singers and volunteers for the event!” Vashi Sarna

“My daughter and I had a wonderful day, so many relaxed people, no agro anywhere! Beautiful dancers, great vibes all round, great mix of peoples and so welcoming. Will be gathering friends and family next year to join us at the festival. Congratulations to all involved bringing this event together.” Natalie Velthuyzen

“Spending time with people, great food, great stalls and experiencing the most beautiful culture with those people both non-indigenous and indigenous who truly appreciate it in ones heart and soul. Fantastic vibe the whole day. There’s nowhere else I’d rather be on 26 Jan!” Anonymous

VOLUNTEERINGOptions for corporate volunteering are also available. All volunteers get a free t-shirt and are required to attend a brief (30 minutes) induction in the week prior to the event.

There are a range of volunteer roles available on the day and also opportunities to assist with bump-in on the 25th January and bump-out on the 27th January.

GIS is one of Australia’s leading not for profit Aboriginal arts and media organisations.

Since 1993, we have provided community based media, arts and information service for the Greater Sydney region. Our radio programs are syndicated across Australia and internationally.

GIS plays a leading role in developing and promoting the careers of our musicians, through the delivery of the following programs and services:

• Yabun Festival• Koori Radio• YBD - The Young Black and Deadly program for young emerging artists• Klub Koori - music event series

To discuss becoming a sponsor, please contact yabun@gadigal.org.au or call Frank Trotman-Golden, Gadigal CEO, on 02 9384 4000

www.yabun.org.au

ABOUT GADIGAL INFORMATION SERVICE

Image is from the exterior facade of GIS in Redfern

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