Small snowboard shop in Park City. We have a on site terrain park and demo products for our customers to use. Our staff is well informed about the products we sell

Boyne Country Sports Cozy, Medium sized,

knowledgeable employees, quality products, snowboard equipment, ski equipment

Specialty products room in the store

History:-Bavarian Village founded by John Held in 1958-Boyne USA and Bavarian Village join forces to make Boyne Country Sports in 2001

Article:

Boyne USA and Bavarian Village Join Forces

Summary:-Bavarian village was a specialty retailer for snow-sports in metro detroit-Boyne USA is one of the largest resort companies in the country-They combined their companies and now have eight locations in the midwest

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CustomersDemographics•15-55(Older Consumers either have children or have interest in sport)•Male and Female•Around $75,000•Occupation must allow free time•Educational Level May Vary•Ethnic Background May Vary• Marital Status May Vary•Household type May Vary

Geographics•Park City•PCS•Utah

Psychographics•Safety, Quality•Value Freedom, Style, Thrill•Interested in Athletics, Outdoors, Extreme Sports•Attitudes are Calm, Laid Back, Rebellious•Lifestyle is Relaxed

Buying characteristics•Newest Trends and Best Brands•Most equipment is pricey but we will keep it as low as possible to satisfy our customers•Our location is very convenient because it is right by the mountain and next to a chairlift•Highest quality products is what we sell•We will keep a few of each product in stock and we will keep more in stock of the products that are customer favorites

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Snowboard line

oBurton custom xoLib tech travis riceoLib tech Skate bananaoGnu Danny KassoRome Pusher

Binding Line Union Force Burton Cartel Union Danny Kass Rome 390 Burton custom

Boot Line Thirty Two Lashed Thirty Two Summit Burton Moto DC Super Park Ride Orion

Jacket Line DC Amo Foursquare coco Burton Launch Volcom Ripper Sessions Replay

Pants Line DC Banshee Quiksilver Drill Burton cargo Burton the jeans Special Blend

Annex

Goggles Line

•Anon realm•Anon Figment•Anon Hawkeye•Oakley Crowbar•Oakley A-frame

Helmet Line RED Hi-fi RED Mutiney RED Theory RED Trace RED Avid

Gloves Line Burton Approach Burton Gore Tex Grenade GAS Volcom PC Rome Bushwood

Gear Tune UpsServices We Offer: Fasten bindings to

board Fix/tighten Bindings Sharpening and waxing

boardsProducts Complimenting our Services:

-Universal Tools-Waxing Kits

Demo Service We have rental equipment

including recent arrivals Customers can come to

our store and test out the rental equipment on our outdoor rails

Complimenting Products:

-Snowboards-Bindings-Boots

Interior Floor PlanLower Level

Upper Level

You Could Leave With

These

Window DisplayNEW 2011 GEAR

Grand Opening Methods of

Communication: Internet Radio Outdoor

○ Billboards○ Flyers at local resorts

Target: Ages 15-55 Male and Female Income around $75,000 Park City, Utah

10% Off of All Items!

Grand Opening Event Ad

825 Main StreetPark city, Utah 84060(435) 615-8852

825 Main Street Park City,

Utah 84060(435) 615-8852

Goals We target the potential customers that are most

likely to be snowboarders While there are many other snowboard shops in

PC, we are the only one that allows you to demo the boards right there prior to purchase on our terrain park.

We hit the target because we offer more than any other store and present customers with the best products for their specific needs