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WHAT DO YOU KNOW THAT STARTED BIG?

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5 TWO HARBORS, MN 1902

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Yet so often when stuck with a brand or

business that isn’t growing (or looking

to accelerate)we assemble big

teams…

…immerse them in big data…

…and send them on big hunts to

locate the big idea.

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It’s no surprise many businesses end up

with big headaches and small growth.

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OUR MISSION:

Dramatically accelerate clients’ ability to grow year in and year out.

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TO ACCELERATE:

The client/agency model needs to move

forward.

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OUR MANTRA:

Small Moves Everyday™.

Nothing is ever finished. The best experiences can – and must – improve.

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OUR CLIENT’S SUCCESS

Improved every program we’ve worked on since

2011.Average > 150%

OUR APPROACH:“FRWD has not only been the best media agency, but the best overall partner I’ve worked with while at McKinsey, P&G and General Mills. ”

Brand Manager, General Mills

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ALWAYS START WITH YOUR CONSUMER

Put your consumer/customer at the heart of every decision

DEFINE YOUR WHO

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YOUR WHO

INSIGHT

CHANNELS CREATIVE

LOCATION

PRODUCT

SALESFOCUS

ON YOUR “WHO.”

Immerse yourself in understanding your

consumer. Their purchase habits, their location, their hopes &

dreams.

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CONNECT DIRECTLY

The shortest distance between an advertisers dollars and the end consumer wins

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THE SPEED TO MOVE FORWARD

CULTURAL MOMENTUM

Radically shrink how business gets done & encourage growth through learning

DEFINE YOUR WHO

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ATOMIZE OVERSIZED TEAMS

Atomize oversized teams into smaller agile units in harmony internally and

externally.

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CULTURE OF LEARNING

Build a cultural competency around a brand idea, and set out to continuously improve via the application of the data.

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CULTURAL MOMENTUM

DEFINE YOUR WHO

EXPERIMENTING

TEST AND LEARN

Small Moves Everyday ™.

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STOKE A PIPELINE OF IDEAS

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IMPROVE FIRST. THEN INVENT.

0-6 MONTHS

IMPROVE

Test to improve existing engagement with your consumer

6+ MONTHS

INVENTUse the learnings, the

data, the understanding of your “who” to invent new

ways to interact

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SCALE YOUR TEAMS

CULTURAL MOMENTUM

DEFINE YOUR WHO

EXPERIMENTING

SCALING

Scale what works into ongoing programs

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BUILD YOUR STAFF

Talent recruitment, for a digital world.

We humanize the process of recruitment, nurturing relationships with specialized experts in digital strategy, account, project management and creative.

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The FRWD approach has improved every client campaign (all from previous agencies or internal teams) since 2011.

EFFECTIVE USING THIS APPROACH

100%

OUR CAPABILITIES“I learned more about digital in the last 4 months than I have in my career”

VP, 3M

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SINCE 2009, WE’VE BEEN HELPING GUIDE CLIENT MARKETING INVESTMENTS

$100 M

More than

In media spend (Testing, learning and improving).

100’s

Apps, websites, social activations built and

managed.

More than

1,500

Individual market level media tests across TV &

Digital

Industry partnerships created. Best practices developed.

of

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DIGITAL MEDIA EXECUTION

STRATEGY TO EXECUTION

MobilePaid SearchSEO (Equity)

Content SyndicationData Informed Content

Advanced AnalyticsShopper Marketing

Display/Video Media Planning & buying

Trading Desk

Analytics & Data systems installation

Ad serving, bid management & other

media technology installation

Investment and toolkit Consulting

Brand StrategyDesign

UXDevelopment

App developmentAnimationGaming

Media Experiences

Permanent Placement

Staff Augmentation

Education & Training programming

TALENT TECHNOLOGY CREATIVE

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WE’ VE WORKED WITH THE WORLD’S BEST

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WORK EXAMPLES

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EXPERIENCES

Connecting with the modern consumer via transformative creative + media experiences

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BEEMO ADVENTURE TIME

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MOBILE

Connecting with the modern consumer; In-store, Local, App & Game development and more

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REASONS TO BELIEVE

FRWD has run 800+ individual mobile programs. As AOR for P&G from 2004 – 2011 we’ve been recognized globally for innovation in the mobile space.

Cheerios Mobile

$2.28 ROIShopper marketing Programs

CONFERENCE Enhancing the trade experienceMOBILE VIDEO Extending TV reach by 9% …AND MORE

GamingReached #1 app in iTunes

$1.31 ROIHyper-local brand programs

MOBILE: OVERVIEW

Individual cases available in person or upon request

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PROGRAMMATIC

Media Technology enabling hyperlocal, shopper marketing, data driven brand programming

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REASONS TO BELIEVE

PROGRAMMATIC: OVERVIEW

…AND MORE

FRWD has been on the forefront of programmatic (data-driven) media since 2009. We’ve built custom trading systems, channels and run 750+ individual local market tests.

$3.72 ROIShopper marketing programs

EFFICIENT + EFFECTIVE65% decrease in brand CPM

34% SALES LIFTTooth paste sales at Rite Aid

EFFICIENT & EFFECTIVE94% lift in brand purchase intent

CLIENT TRADING DESKSInstallations enabling client scale

Individual cases available in person or upon request

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EQTY (Modern SEO)Generating millions of engaged, earned visitors to client assets

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REASONS TO BELIEVE

EQTY: OVERVIEW

…AND MORE

FRWD has been recognized as industry leaders in merging content marketing & SEO, building equity in digital assets, teams and processes.

100,000,000 EARNED VISITSIn 2013 for FRWD clients

DRAMATIC SALES LIFT400% revenue lift. 12% cost increase.

TRAFFIC INFLUX3.2M to 20M in one year

DRAMATIC SALES LIFT420% revenue lift. 0% cost increase.

COMMUNITY GROWTH25+ communities over 100k fans

Individual cases available in person or upon request

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MODERN CPC

Generating millions of engaged, earned visitors to client assets

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MODERN CPC: OVERVIEW

REASONS TO BELIEVE

…AND MORE

FRWD has pioneered the merger of search, content syndication and data-driven media decisioning. Our teams have global experience with some of the web’s largest websites and communities.

DRAMATIC ROI$40K spend -> $565K lift in sales

QUALITY LIFT38% lift in order value. 0% cost increase

LEAD GENERATION GROWTH860% lift with 50% decrease in cost

NEAR-INSTANT SALES LIFT170% Increase in 1st year

QUICK TURN ABIITY248% lift in engagement week 1

Individual cases available in person or upon request

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CONTENT PRODUCTION

Building real-time, data driven content across audiences and channel

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Building from owned and third party data, FRWD mapped personas and customized content to specific audiences; from at-shelf experiences, sweepstakes tie-ins, display, digital coupons and a series of landing pages, as well as a mobile game. This all came together via a highly-engaged fan base growing from 1,200 Facebook fans to 190k in six months. We expanded to several other channels, going from virtually 0% market share to over 25% in just a couple months.

CONTENT: ANGIE’S BOOMCHICKAPOP:

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CONTENT: ANGIE’S BOOMCHICKAPOP:

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INNOVATION / TRAINING

Fueling sharing, training, inventing at client partners.

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INNOVATION: OVERVIEW

REASONS TO BELIEVE

…AND MORE

FRWD has partnered with some of the world’s most respected companies & brands to help them move forward

BEST PRACTICE SHARINGInteractive playbook development

TECHNOLOGY LEADERSHIPEmpowering client-owned data

TRAINING3M’s fastest growing digital business

CULTURE OF LEARNINGThursday Throwdowns

MOBILE VISIONNext 5-years of the mobile consumer

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INNOVATION: L’OREAL NEXT

Our role as innovation catalysts was to immerse ourselves with the brand teams, learn digital innovation programs, tie them back to consumer trends to highlight key learnings and inspire how the tested technology or digital tactic could be leveraged to scale across L’Oreal USA.

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INNOVATION: L’OREAL NEXT

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PLAYBOOK DEVELOPMENT: ALLIANZ

Allianz’s business is built largely on independent sales/producers teams generating value for their independent businesses. Targeted at their highest level producers, Allianz partnered with FRWD to create their producer team Digital Marketing Playbook. Focused on the essentials across multiple digital tactics, the 6-chapter playbook was written and designed by FRWD.

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PLAYBOOK DEVELOPMENT: ALLIANZ