Small Cell case in Boracay –

Philippine Globe

Small Cell MO

2

Excellent User Experience Contribute Customer’s Competiveness

High user experience: Famous tourism place

High traffic: Thousands of people spend the weekend or

the vocation in Boracy

Big event: Many big events in each year.

• The 23th APEC in 2015

• The local concert of supper star

• Global summer takeover event show

The 23th APEC in 2015 Summer Takeover Event Show

Boracy, Philippines

A competitive MBB network is needed!

3

Challenge1: High Traffic, Poor User Experience

Low capacity for Guilly’s & Club Paraw events

Sander van Doorn HIPHOP

Weak coverage in EPIC BAR

• PS 3G: Not useable

• PS LTE:

DL 0.21Mbps

UL 0.18Mpbs Knife Party

BORACAZ

BORACOWZ

DMALLZ

REGINZ

• Throughput: 400kbps

• Accepted users: only 300 with high CSFR

Existing Sites

4

Challenge2: Site Acquisition is The Deployment Bottleneck

Site acquisition is difficult with private owner

5

7 Sites On Air in 1 Week Boracay Beach, Philippine Summer Event

Hot Tourist Spot + Big Event

Experience Traffic

7 sites on air in 1 week, quick response to customer

Accurate site planning for coverage and capacity

Easy site solution, reuse existing resource

Co-carrier deployment to improve efficiency

BTS3902E

6

Excellent User Experience

Best Micro Result

0

100

200

300

400

500

600

700 3G DCH User Num BH

w. Small Cell

Avg. 600

wo. Small Cell

Avg. 260

200+%

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000 3G HSDPA Traffic BH (MB)

w. Small Cell

Avg. 3000

wo. Small Cell

Avg. 1800 65+%

Best Macro Result

Capacity

User Experience

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