Small Business Web and Open APIs

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#QBConnect

description

Presentation by Small Business Web org on why Open APIs for accounting / QuickBooks are necessary and valuable. Prepared for and presented to a developer audience at the QuickBooks Connect Hackathon, Oct 20, 2014.

Transcript of Small Business Web and Open APIs

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The Small Business Web and open APIs

Josh Scherman

October 20, 2014

#QBconnect

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Hi, I’m Josh Scherman

Business Development @ Constant Contact

Small Business Web Board Member

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What is the Small Business Web?• Founded in 2009

• Trade Association for companies selling cloud-based software for small businesses

• Believe in the Open Web

• Over 200 Member Companies

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What is an Open API?

An Open API has published documentation, a published endpoint, and published terms of use. Third parties can freely build against an Open API with only a minimum of reasonable and explicit restrictions to protect end users, such as identity theft protection, PCI compliance, or reasonable load.

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Value of Open API’s

• Small Businesses should have access to the same tools and technology that big companies have

• Unique needs that demand flexible solutions

• Automating processes and saving time

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Market Opportunity

• Still so early for the SaaS industry

• Easier than ever to launch a great SaaS product

• ~$17B in SaaS revenue – only 6% of the overall software market!

• 20% growth forecasted through 2020

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How can you get involved?

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Go Build Something Great!

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Q&A

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Thank You!

@TheSmallBizWeb

TheSmallBusinessWeb.com

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Thank You