Paradise

Done By Phyoe Mg Mg Kyaw

Small Business Enterprise

River Cruises Service

Say ‘I do’ in paradise

Paradise

Y a n g o n

The world’s largest industry An integral and important element Broader economic & social development policy

Tourism sectors for business

Our mission-

• provide an environment • maintain competitive compensation and benefits

packages • to providing experienced travelers • strive for 100% customer satisfaction • have satisfied travelers through satisfied associates• give you a Report Card (Rating) and ask you

Our vision- • strive to be the Myanmar’s leader in travel• adventure and discovery for Travelers• providing impactful and intercultural experience

WHY Choose Paradise? Locally built in Yangon by two professional who own

the shipyard Sailing every day to allow you to see a whole range

of Myanmar sights Extraordinary service onboard and on shore Meals cooked by our professional onboard chefs Luxurious, spacious suites all with balconies Insurance (example: healthy insurance, life

insurance) Plunge pool while sailing Safely

Our objective-• To Get 67% of market share in the end of 2020• To be the leader in Myanmar • To be the successful organization among the other river

cruises

Strength of our river cruise

 

Customer awareness

Offer extra special services (party or weddings on the ships)

Specially trained Captains and crews

Insurance for our customers

Extraordinary service onboard and on shore

Excellent tourist guides

Meals cooked by our professional onboard chefs

Weakness of our river cruise

Not enough Jetties for our cruise

Weak public relation

Need more skillful employees

Rainy Season (example; depopulate)

Internet service

Opportunities of our river cruise

Government aids

Customer awareness from foreign

Latest technology from foreign

Investment or corporation with foreign company

Market new areas in Myanmar

Threat of our river cruise

Uncontrollable Weather conditions (water course or current, sand flat]

Government policy

FDI (foreign Direct Investment)

Analysis of the business using comparative measures of performance

The following competitors are working in Ayeyarwady River, Chindwin River and Yangon River.

Aung Su Paing group

Competitors ArraysKey success factors

weighting

Paradise( me)

Amara Aung Su Paing Group

SANCTARY Retire

Pandaw

R W R W R W R W R W

Food and

Drink

0.1 4 0.4 4 0.4 3 0.3 5 0.5 3 0.3

Decoration 0.2 6 1.2 5 1.0 4 0.8 8 1.6 3 0.6

Insurance 0.3 9 2.7 3 0.9 3 0.9 5 1.5 3 0.9

Technology 0.1 8 0.8 4 0.4 4 0.4 6 0.6 4 0.4

Service 0.3 7 2.1 7 2.1 4 1.2 7 2.1 5 1.5

Total 1.0 31 6.2 23 4.8 18 3.6 29 6.3 18 3.7

Positioning map

SANCTARY Retire

High Quality

High Price

Low Quality

Low Price

Aung Su Paing Group

Pandaw

Paradise ( ME)

Amara

Competitor analysis of our river cruise

Pandaw-• established in 1947• running in Ayeyarwady River and Chindwin

River • use low quality and low price, • just for local, slightly for foreigners. • Service and food are not bad. Amara • established in 2003 • running in Ayeyarwady River and Chindwin River, just like

Pandaw• use high quality and high price but it is slightly• target for foreign tourism. Service and food are not bad. Aung Su Paing Group • established in 2011-2012• running in Yangon River, just for sunset cruise, morning cruise,

dinner cruise and sightseeing cruise• use low quality and low price but it is not bad. Service and food

are bad.

Our main competitor

SANCTARY Retire

own by foreigners with FDI.

have strength strong capital, technology and brand image.

have many weaknesses in Myanmar that don’t have experiences.

• Not enough Jetties for our cruise building jetties near the famous cities

• Need more skillful employees use Mentoring approach

• Rainy seasonmaintain our cruise and training our employees

Appropriate action to overcome the identified weakness in our business

Customer awareness -update in quality.- use more capital for marketing department.

Special training captain and crewvery important for our customers and our employees

 Offer extra special servicesarranging for wedding celebrating service for Myanmar peoplehave planning for dinner and party Insurance for our customersstarting to try insurance service

Existing performance could be maintained and strengthened

Answoff ‘s Matrix Theory

- Classifies and explains different growth strategies

- have a growth target or a strategy of specialization

-crossing products and markets of a company

- facilitates decision-making.

The Ansoff matrix offers four strategies to achieve the objectives. They are-

Penetration of the market

Extension of the market

New products

Diversification.

Ansoff’s matix

Our recommendation for business expansion with reasons -use market development and product development -trying to increase our company of sales by introducing its products into new markets, Chindwin River “foreigners are coming about 1 million in this year, 2014. Next years, foreigners of 3 millions will come to Myanmar”. (The new light of Myanmar newspaper)

Therefore, Tourism aspects are very important for Myanmar. To fulfill the tourism needs and wants, we are determined to expand in Chindwin River.

AYEYARWADY

CHINDWIN

Recommend with justification, new areas in which the business could be expanded

planning to expand our service in the Chindwin River

trying to introduce “iPad for your Bodyguard” service.

Introduction to new market with new technology

Chindwin River

How to use iPad?

Reading book, snapshots and videos music chat email, internet

Our new vision

-attempt to be the Asia leader in travel

-can also check the Internet on board our river cruise

boat

Our New Mission-

To expand the international market

will do the training, learning, teaching and planning for our employees.

always finding to adventure and discovery for travelers.

Our New Objective-

• To gets 80 % of market share in 2025

• To be the Asian leader in travel• To used latest technology and

real adventure and discovery for travellers

Strength for our new area and new

technology

Many interesting places for foreigners

iPad for your Bodyguard

New market for our company

Can explore life of Myanmar People

Strong capital

Few competitors

Weakness for our new area and new

technology

No experiences in new areas

Weak public relation

Internet connections

New technology skills

Opportunities for our new area and new

technology

Experience for our organization

Government aid

Threat for our new area and new

technology

Many mountains and valley current and water level

Weather conditions

Government policy

Purpose changes to achieve

the new objective-

To compete the international markets, we are trying with skillful employees and learning organization, among all of the other business just like an Asian Tiger.

Action plan to implement the changes

Check our progress against objectives

Review financial targets

Assess staff levels and performance

Discovery of travellers

Benchmark our firm

Establish whether our customers are satisfied

Encourage staff feedback. Listen to our employees

Tune into new trends

Assess the benefits of new technology

Advertising

Check our progress against objectives

we can’t believe our progress! Because our company meets customers need and want. Therefore, I hope, our company will grow by day- to- day. You can see our customers coming level.

year2008-2010 year2010-2012 year2012-20140

100

200

300

400

500

600

700

200

350

600

customers coming

level

During year 2008-2010, we will get 20% of tourism and then tourism aspect is very growing day by day. Finally, we will get at most 60% of customers in Myanmar

Review financial targets

For new river cruise Paradise 3 and Paradise 4, we will use the profit of

Paradise 1 and Paradise 2. Our profit is cover upon the new river cruises. But,

we have problems to buy for iPad.

For iPad, we will not enough to buy. So that, we will borrow 30,000,000 kyats

form the Ayeyarwady bank. By burrowing from Ayeyarwady River, we will get

money to buy 100 iPad. This is the long-term benefit for our business.

Assess staff levels and

performance To improve our staff levels and performance,

use Mentoring approach.

It is used in our organization to explain the new workers how to do and what to do by giving them the instructions.

Discovery of travellers

we will organize new group with 10 people. They will find new areas and new market. Example; Sittaung and Thanlwin Rivers.

Benchmark our firm

Benchmarking company - SANCTARY Retire

competitor arrays - 6.3

Difference - 1

Main issue – Decoration ( Great Traditional Design)

Establish whether our customers are satisfied

Keep in touch with customer

Figure out their expectations

Making improvement in required areas

Encourage staff feedback. Listen to your employees

Ask for Feedback

Respect their suggestion

Flexible situation to any changes

Tune into new trends Keep our ear to the ground

Speaking to customers

Read industry news and network

Cover the risk losing out to competitors

Assess the benefits of new technology search new technology

Weigh up whether it's time to update our IT and how we use it?

Advertising

advertise in online media

billboards

in the International Airports

Gantt chart

 

Impact on business

company of weakness and threat

government policy

new technology skills

shipboard technologies

environment

Impact on personnel

new technology skills

have not experience in new areas

Leadership style

Communication style

Possible problems for our business

Weather conditions

Competitor

Healthy care (Chindwin River is a tropical region)

iPad technology for our river cruises that is how to use it!

Weak Public relation

If our river cruise is destroy, we can’t search special crew

Lewin 3 change step model

Lewin’s change management model is a change model for

understanding the basic concepts of a straight-forward change

management process

The three steps of Lewin’s change management are-

1) Unfreeze

2) change

3) Freeze

Unfreeze-

By seeing this statement, “foreigners are coming about 1 million in this year, 2014. Next years, foreigners of 3 millions will come to Myanmar”.

we are planning for the change, Chindwin River and iPad technology. new method of learning that is coaching approach trying to learn day- to- day and year –to- year. necessary to motivate our employees to cover disappoint.

We are planning to give monetary incentives to our employees. The top 3 employees in the organization can get the iPhone 5s as special bonus and any other outstanding employees can also get other extra bonuses.

Change-

our organization will growing day to day. If our company is the leader in Asian, our employees will get more salaries and extra bonuses rather than other companies. Our company has a lot of opportunities for our employees.

And we will promise to employees for job description. We will provide a lot of opportunities for employee involvement.

Refreeze-

Our country, Myanmar is a developing country. So that, it will need to fulfill the tourism need and wants. But Myanmar’s government policy and FDI (Foreign Direct Investment Law) are barriers to change.

use democratic leadership style And if our employees are effort in their work, we will reward them.

Our employees can provide our organization with insight into where we are working well and where we are not performing, and why. Make sure we regularly ask them for feedback and ensure they are comfortable with any changes to the business model.

We are ready to train and support to our unskillful employees. When we are changes, our employees need motivate and active in their work.

Our business should be a work in progress and reviewed regularly. Assess our objectives at least once a year, as well as whenever our market or operation changes.

And, feedback system, our employees can provide our organization with insight into where we are working well and where we are not performing, and why. Make sure we regularly ask them for feedback and ensure they are comfortable with any changes to the business model.

Monitoring plan

Say ‘ I do’ in paradise