Small Business Blogging Techniques to Convert Readers Into Customers

There’s an old saying that you can lead a horse to water but you can’t make them drink

If this feels like your blog readers, it’s time to convince them not to die of thirst

Your small business blog holds a lot of power

You can inspire readers to buy, book appointments,or give your company a call

Blogs are a sales tool that can boost business and generate serious cash flow

Here’s how.

Inspire Purchases With Education

Catering your blog toeducation helpsconvince your readersto take action

Pet stores can blog about two brands of dog food, ultimately leading the customer to make a purchase from your store

Photographers can blog about the best colors to wear for your skin tone, which can prompt a call to book a session

Education through business blogging is all about moving your customer through another part of the sales funnel

Plant The Seed of Action

Planting the seed of action means you are putting things in motion for your reader to make a future purchase

One method forthis is composing a blog series around a product or service

You can turn an in-depth question into a series

Or create a series with how-tos and case studies

A blogging series helps customers get comfortable with making decisions

And it continuously allows you to keep the action seed growing

Solve The World’s Problems

Maybe not all of the world’s problems, but at least the problems of your customer.

Turn your blog into a helpful information hub with free advice

This doesn’t mean giving away all of your inside industrysecrets for free

Give advice that’s general enough to be helpful, but not too vague

A dentist can offer advice to temporarily relieve a toothache until the patient can make an appointment

And an attorney can outline how to handle the beginning stages of a fender bender

This makes you appear as a reliable and knowledgeable professional; a company that your customers can trust.

Which leads us to our next point

Security Sells

81% of US consumers trust information and advice from blogs

With so much weighing on trust factor, you can bridge the gap with an authorities company blog.

So how do you build trust through your blog?

1. Blog Consistently

2. Educate And Mentor

3. Answer Questions

4. Be Timely

Converting readers to customers isn’t as tough as you think

The tough part is that establishing credibility and trust through your blog takes time

Dedicating yourself to these strategies while blogging consistently will maximize your business blog’s performance and win committed customers.