Sm4 np june 2013
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How to survive social media for non-profits Social Media 4 Non-Profits Vancouver, BC June 2013
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Transcript of Sm4 np june 2013
How to survive social media
for non-profits
Social Media 4 Non-Profits
Vancouver, BC June 2013
We live in times of
massive systems change
The web & networks are
creating new models
Audiences have tuned out
Faith in institutions is at all time low
Complex world. People see connections
They expect more. Want to give more.
Rapid growth of network orgs
Rise of “free agent” changemakers
The web has changed advocacy
The web past & presentTraditional Web Today’s Web
• Knowledgeshare via textPublishing
• Drive traffic homeMy Site
• Email list
• Site trafficGrow Base
• Asks: send $ or “form email”
Simple Advocacy
Storytelling
Meet Where They Are
Social + Distributed
Meaningful Participation
Most institutions lack the
people, structure, & culture to
lead in this new world
You have the best job
WITNESSNGO’s have passion, purpose, & power
You’re the creative storyteller
You’re the people-power person
You’re transforming systems
You have the worst job
The inertia of mediocrity
Leadership struggles with innovation
You’re not a 21st Century institution
How to survive
Master your craft
Focus your program
Lean heavily on metrics
Ask for help
Shape your world
Do your work
Photo by Sara Dent
Stay longer than you plan to
Stay longer than you plan toLearn to embrace uncertaintity
