1

KES SHROFF COLLEGE OF COMMERCE & ARTS

SUBJECT: STRATEGIC MANAGEMENT

CLASS: M.COM. PART-I SEM: I

SUBMITTED TO: PROF ERALEE SHAH

ACADEMIC YEAR : 2014-15

GROUP NO: 9

2

GROUP NO. 9

MEMBERS:

SR. NO. NAME ROLL NO. REMARKS

1 PAYAL KATARA 08

2 DIVYA KUMAR 09

3 SAHIL DHABALIA 12

4 MANASI SHAH 13

5 AMRIT VED 22

6 UDIT VORA 23

7 AMAN THAKKAR B-38

3

INTRODUCTION

STRATEGIC MANAGEMENT

Meaning Of Strategic Management:

The word strategy comes from the Greek word strategos which means art of the general. Today the term strategy is used in business to describe how an organization is going to achieve its overall objective. Most organizations have several alternatives for achieving its objectives. Strategy is concerned with deciding which alternative is to be adopted to accomplish the overall objectives of the organization.

Definition Of Strategic Management:

“Strategy is a plan of action or policy designed to achieve a major or overall aim”

-Oxford Dictionary

INDUSTRY OVERVIEW

Background

Tourism is driven by the natural urge of every human being for new experiences, and the desire to be both educated and entertained. The motivations for tourism also include religious and business interests; the spread of education has fostered a desire to know more about different parts of the globe. The basic human thirst for new experience and knowledge has become stronger, as communication barriers are getting overcome by technological advances. Expenditure on tourism induces a chain of transactions requiring supply of goods and services from the related sectors. The consumption demand, emanating from tourist expenditure also induces more employment and generates a multiplier effect on the economy.

4

Tourism in India is broadly classified by its regions - North, East, West and South Indian tourism. Each part of India offers identifiable differences from the rest of the nation. The creation of niche tourism products like medical tourism, wellness tourism, religious circuits, adventure tourism, cruise tourism, and caravan tourism has served to widen the net of this sector. Inbound tourism is booming and the country is going all out to lure more travelers from around the world. Contrary to perceptions across the world that tourism in India is still confined to traditions, the country is opening up with trendy tour packages and affordable air travel deals to woo inbound visitors from every segment.

GOVERNMENT POLICY

Government Initiatives

Government of India, the government has allowed 100 per cent foreign investment under the automatic route in the Hotel and Tourism related industry. The terms hotel includes restaurants, beach resorts and other tourism complexes providing accommodation and /or catering and food facilities to tourists. The term tourism related industry includes:

Travel agencies, tour operating agencies and tourist transport operating agencies.

Units providing facilities for cultural, adventure and wildlife experience to tourists

Surface, air and water transport facilities for tourists Convention/seminar units and organizations

As a facilitative measure to make Tourism sector in India more attractive the following initiatives are taken by Government:

The Government has launched a Scheme of ‘Visa on Arrival’ (VoA) from January 2010 for citizens of five countries, viz. Finland, Japan, Luxembourg, New Zealand and Singapore, visiting India for tourism purposes. The Government has now extended this Scheme for the citizens of six more countries, namely Cambodia, Indonesia, Vietnam, Philippines, Laos and Myanmar from January 2011. During the period January-June 2011, a cumulative figure of 5774 VoAs were issued, with a total of 865 & 770 VoAs issued in the months of May & June respectively.

5

The Ministry of Tourism has launched a scheme for development of nationally and internationally important destinations and circuits through Mega Projects. As on 4.2.2011, 38 mega projects have been identified, out of which 26 projects have already been sanctioned.

To overcome the bottlenecks of multiple inter – state road transport barriers, Ministry of Tourism has been advocating implementation of seamless travel for commercial tourist vehicles. This would facilitate smooth movement of tourist traffic and avoid delays and inconvenience to tourists.

PROCEDURE TO START A TOURISM INDUSTRY

1.Understand the travel industry. First you need to familiarize yourself with different aspects of travel industry. Get as much information as possible about air travel, rail travel, cruises, hotels and vacation destinations. Also learn about what type of travel packages are popular amongst customers and so on.

2.Analyze your requirements. Decide about whether travel franchise is what you actually want. A travel franchise business has many benefits but always remember that you will have to split your profits with the franchisor.

3.Get a Franchise license. Obtain travel franchise business licenses and permits of a reputed travel company. Sign the franchise agreement after proper analysis. Check out all the points mentioned in the agreement and in case of any doubt doesn’t hesitate to ask the franchisor about it.

4.Look for a suitable location. Analyze the location requirements provided by the franchisor and start looking for a location as per those requirements. You will need a good location to where clients can come and meet with you. You office must have ample space to house your computers and other essential equipments.

5.Hire employees. Like all business ventures, for a travel franchising business you will need to hire an accountant to draw up a business plan if you need a

6

loan to get your business started. An accountant will help you to manage your finances in a smooth way

6.Have Marketing strategies: In a franchise travel business, the franchisor will definitely carry out the major advertising and marketing work. But you need to do some marketing within your territory to make people aware of your newly established business.

7.Find Proper payment methods: As in a travel business your customers will need to make payments through cash, cheques or credit cards you need to make the required arrangements. Open a business banking account and a checking account and credit card that can be used to pay all business related expenses.

8.Follow guidelines. Always follow the footsteps of the franchisor and try to work towards achieving your goals. Handle customers efficiently and give importance to the USP of the company.

PRESENT SCENARIO OF TOURISM IN INDIA

The Indian Tourism sector is one of the largest service industries in the country in terms of its contribution to the Gross Domestic Product (GDP) and Foreign Exchange Earnings, as well as for providing employment to millions. The sector in fact is expected to generate around US$ 42.8 billion (INR 1,897.7 billion) by 2017, according to an industry research.

The amount of foreign direct investments (FDI) inflow into the hotel and tourism sector during April 2000 to April 2013 was worth US$ 6,664.20 million. Foreign tourist arrivals (FTA) during the Month of June 2013 stood at 0.44 million as compared to FTAs of 0.43 million during June 2012, registering a growth of 2.5 per cent and the domestic tourism is expected to increase by 15 per cent to 20 per cent over the next five years.

Tourism in India is witnessing widespread growth on the back of increasing inbound tourism by the burgeoning Indian middle class, rising inflow of foreign tourists and successful government campaigns for promoting ‘Incredible India’. Infrastructure development holds the key to India’s sustained

7

growth in the Tourism sector. Further the government has also allowed 100 per cent foreign investment under the automatic route in the Hotel and Tourism related industry. Significantly, the country has the potential tobecome a major global tourist destination, with the Tourism sector expected to contribute around INR 3,414.8 billion (US$ 77.0 billion) by 2021. India is currently ranked 12th in the Asia Pacific region and 68th overall in the list of the world's attractive destinations.

Foreign tourist arrivals in the country have increased substantially during the past decade motivated by both, business and leisure needs and are further expected to grow at a compound annual growth rate (CAGR) of around 8 per cent during 2010-2014. Visitor exports are a key component of the direct contribution of the sector.. By 2021, international tourist arrivals are forecast to total 11,149,000, an increase of 6.1 per cent pa generating expenditure of INR 1,344.7 billion (US$ 30.3 billion). The country has received 3.3 million foreign tourists during the period January to June 2013.

DRIVERS BEHIND INCREASE IN TOURIST TRAFFIC

The main driver for increase in tourist traffic to India has been the following factors: Domestic Tourist Traffic

Rapidly increasing purchasing power of the middle class Better road connectivity Evolving lifestyle International Tourist Traffic Value for money/economical holiday destination Business cum pleasure destination Development of Kerala and Rajasthan as the most popular tourist

destinations in India with their distinctive brand image Opening of the sectors of the economy to private sector/foreign

investment Reform in the aviation sector such as Open Skies Policy has led to better

connectivity with many countries with India Success of “Incredible India” campaign and other tourism promotion

measures

8

VISION&MISSION

Our vision:

We create elevating experiences for the people we touch and significantly

impact the world we work in.

Our mission:

We will do this through a pioneering spirit and a caring, value-driven culture

that fosters innovation, drives performance and ensures the highest global

standards in everything we do.

OUR VALUES AND STANDARDS:

Total customer orientation

Customers take precedence over all else, always.

Employee appreciation

We value and respect all our customers to fulfill their needs and

aspirations.

PERFORMANCE CULTURE AND TEAMWORK

At star tours, high performance is a way of life and is nurtured by

teamwork.

Creativity and innovation

Driven by innovation and creativity, we focus on smarter approaches and

newer technologies.

PASSION FOR EXCELLENCE

In all our pursuits, we ceaselessly strive for excellence.

Corporate citizenship

9

We ensure that a part of our resources is invested in environment and

community betterment.

Core value at Star Tours:

• Satisfy customers

• Holdings of our shareholders

• Respect & dignity

• Ethical corporate behavior

• Teamwork

FORMS OF TOURISM IN INDIA

India offers various tourism options due to its vastness and diversity, attracting tourists from all over the world. The country boasts of natural treasures like mountains, ocean, seas, deserts, rainforests, valleys etc. on one hand, while world-class healthcare infrastructure on the other, which provides varied kinds of tourism options such as adventure and rural tourism, sustainable tourism/eco-tourism, cruise tourism, golf tourism and medical tourism to the travelers.

Rural Tourism

The Ministry of Tourism started the scheme of rural tourism in 2002-03 with the aim to showcase art, rural life, and culture and heritage to the tourists at various rural locations and villages. The Ministry intends to help the local community economically and socially, together with facilitating interaction between the local population and tourists, through this scheme. On 28 February 2011, 169 rural tourism sites in 28 States/Union Territories have been sanctioned by the Ministry of Tourism. This segment has also been winning accolades in the international circuits as well. For instance, the Rural Tourism Project at Hodka village in Kutch District of Gujarat won the Pacific Asia Travel Association (PATA) award for the year 2010 under the Heritage category.

10

Cruise Tourism

Cruise tourism is emerging as one of the most dynamic segments of the leisure industry globally. India with its vast and beautiful coastline, forests and undisturbed idyllic islands, rich historical and cultural heritage, can be a fabulous tourist destination for cruise tourists.

The Cruise Shipping Policy of the Ministry of Shipping was approved by the Government of India on June 28, 2008. The objectives of the policy are to make India an attractive cruise tourism destination with the state-of-the-art infrastructural and other facilities at various parts in the country; to attract the right segment of the foreign tourists to cruise shipping in India; to popularize cruise shipping with Indian tourists.

Adventure Tourism

Adventure travel involves exploration or travel to remote, exotic areas. Adventure tourism is rapidly growing in popularity as a tourist seeks different kinds of vacations.

Sustainable Tourism/Eco Tourism

Sustainable Tourism growth is in the process of evolving the Sustainable Tourism Criteria for India. In recent years tourism industry in India has registered a considerable growth. A Steering Committee with representatives from all the sectors of the tourism and hospitality industry of India has been constituted to develop draft Sustainable Tourism Criteria which would eventually be adopted by the different sectors of the industry.

Wellness Tourism

Wellness tourism is about travelling for the primary purpose of achieving, promoting, or maintaining maximum health and a sense of well-being. Health Tourism holds immense potential for India. The Indian systems of medicine that

11

is Ayurveda, Yoga, Panchakarma, Rejuvenation Therapy etc. are among the most ancient systems of medical treatment of the world.

Medical Tourism

India is one of the most lucrative medical tourism markets in the world. The sector is witnessing remarkable growth on the back of Government support through policies and initiatives, low cost, less waiting time and healthcare infrastructure. The growth in India’s medical tourism market will be a boon for several associated industries, including hospital industry, medical equipments industry and pharmaceutical industry.

Religious Tourism

This segment of tourism has been growing in popularity. Bihar, for instance, holds a very important position in such a touristic destination as it has association of five religious circuits of country. The Buddhist Circuit, a pilgrimage route including sites of significance related to the life of the Buddha, is sacred to 500 million Buddhists and also attracts non-Buddhist tourists interested in historical heritage sites. The four main sites are Bodhgaya in Bihar, Sarnath and Kushinagar in Uttar Pradesh. The Shirdi-Shanishignapur circuit in Maharashtra clocked over 10 million tourists between October 2011 and March 2012. Apart from Shirdi, the most favoured destination, and Siddhivinayak temples, other places that drew the crowds were Trymbakeshwar in Nashik and Tuljadevi in Osmanabad.

Hotels and Restaurants

The Hotel & Restaurants Industry has contributed between 1.2% and 1.5% of the GDP over the last seven to eight years. The Ministry of Tourism estimates that there are more than 8,700 hotels at 54 key locations across the country with a total room supply of about 174,000 including hotels in the classified, approved but not classified, and licensed by the state governments but not approved categories.

MAJOR PLAYERS

12

In the large/luxury hotels segment there are about 11 long-standing players such as ITC .Hotels, Asian Hotels, The Oberoi Group of Hotels, Hotel Leela Ventures, ITDC, Indian Hotels, The Park Hotels and international players like Hilton Hotels, Marriott International, Le Meridien Hotels & Resorts, and Radisson Hotels & Resorts. There are about 16 listed hotel groups in the mid-segment including Bharat Hotels, Oriental Hotels, Nehru Place Hotels, Jaypee Hotels, Piem Hotels, and Taj GVK Hotels.

In addition, there are more than 90 listed hotels and resorts in the small/mid-sized segment including Country Club, EIH Associate Hotels, Kamat Hotels, and Mahindra Holidays and Resorts. Apart from these, as mentioned earlier, there are a number of guest houses and hotels, particularly in the budget and small hotel segments, which are primarily run by localized players.

Tour Operators

The tour operators, tourist operators and adventure tour operators in the country follow strict guidelines. As per the estimate of Ministry of Tourism, there are nearly 6,000 travel trade companies and firms comprising of tour operators, travel agents, and tourist transport

Major Players

Thomas Cook India Pvt Ltd Cox & King India Pvt Ltd Kuoni India Ltd

PRODUCTS AND SERVICES

13

Transportation

Flights- Star Tours provides flight tickets for travel in all major domestic, international as well as low-cost carriers operating in India. It caters to travelers for domestic travel from India.

Rail and Bus tickets-Star Tours sells online rail tickets to its customers offering features like return tickets with single payment option, flexi-search and automatic alerts and updates on the availability of tickets. It also offers bus tickets across different categories like Volvo, Air Conditioned, Non Air Conditioned, Deluxe, Semi-Deluxe and Sleeper vehicles.

Cab Service- In May 2010 we introduced online cab rental services on its website offering travelers an option to book a chauffeur-driven car in major metropolitan cities within India.

Hotels And Holiday Packages

The company offers hotel reservations in India and international cities alike. There are approximately 10,000 branded properties that can be searched and compared online on the company’s website. The hotels offer a range from luxury to budget accommodations. In November 2012, Star Tours acquired My Guest House Accommodation to increase the overall inventory for budget rooms and service apartments in India.

Travel Solutions on Mobile

In 2012, Star Tours launched travel-centric mobile applications(Apps) for iPhone, Android, Blackberry and other types of basic phones. It offers services like flight and bus bookings, hotel reservations and holiday packages. It also caters to other travel solutions like requesting for e-tickets, making cancellations, tracking status of refunds and other travel alerts. The travel itineraries available on the Apps can be shared on Facebook and Twitter.

Work Culture

The company has been consistently ranked among the Top 10 “Great Places to Work for in India” by the Great Place to Work® (GPTW) Institute, a study by The Economic Times, for four years in a row starting from 2010 to 2013.

FUTURE POTENTIAL

14

The Tourism sector is expected to perform very well in future and the industry offers an interesting investment opportunity for long-term investors. The India travel and tourism industry ranked 5th in the long-term (10-year) growth and is expected to be the second largest employer in the world by 2019.

The hospitality consultancy HVS India and World Travel and Tourism Council (WTTC) has pointed out that in next 10 years, the Indian hospitality sector will need an additional supply of 180,000 rooms, a capital investment of $25.5 billion for constructing them and manpower of 211,000 to operate these additional hotels. From the current 810 million travelers, both domestic and international, India is slated to host 1,747 million travelers in 2021. Some of the key policy changes mentioned in the white paper include grant of infrastructure status to the industry, hotel sector to be included within the interest subvention schemes and rationalization of taxes which includes service tax, luxury tax, VAT/sales tax, tax on transportation etc. Also, the public-private partnerships (PPP) for the conservation of heritage sites, setting up of single nodal agency for all hotel project approvals and higher budgetary allocation for tourism by the state governments.

The Tourism industry in India provides opportunities in diverse fields such as tours and travel circuit, hospitality and hotel sector and development of specialized tourisms such as medical tourism, rural tourism, golf tourism, cruise tourism, adventure tourism, eco tourisms, and wellness tourism. The WTTC predicts that by 2021, global travel would reach 1,362 million travelers. India, according to WTTC, is expected to account for 0.8% of those travelers or 11.1 million international travelers.

The Tourism sector is witnessing fast growth due to the ever-growing number of participants in allied businesses such as hotels, tour operators, airlines, shipping lines, among others. Therefore, the sector is expected to witness high growth in the near future and offer varied opportunities to the investors in all these areas of businesses. In fact, the hotel industry is one of the major areas wherein investors can look for long-term opportunities. Foreign tourist arrivals in the country have increased substantially during the past decade motivated by both, business and leisure needs and are further expected to grow at a compound annual growth rate (CAGR) of around 8 per cent during 2010

15

STAR TOURS

Parent Company Star Tours Limited

Category Website-online travel ticket

Sector Tours and Travels

Tagline/ Slogan Memories unlimited

USPAffiliation with large number of tourism entities leading to easier bookings and effective online booking portal

STP

Segment Internet users looking for travel booking

Target Group Travellers who use internet for online transactions

PositioningPositioned as a trusted online booking portal as well as travelling consultant

SWOT Analysis

Strength

1.One of the earliest market entrants2.Presence in the international business scenario3.Secure and trusted channel for facilitating payments4. Attractive brand name and convenient website navigation5.It offers services like International and Domestic Air Tickets, Holiday Packages and Hotels, Domestic Bus and Rail Tickets, Private Car and Taxi Rentals, B2B and Affiliate Services

Weakness1.General Reluctance in customers to use internet for financial transactions like booking tickets online

Opportunity 1.Customers currently using traditional methods of bookings2.Offer better travel packages in line with customer

16

expectation3.Untapped sections of international tourism market

Threats

1.Possible lack of co-ordination with tourism entities2.Present competitors having substantial market share3. Newly emerging online booking portals with better offerings

Competition

Competitors

1.Yatra2.Cleartrip3.Travelguru

FAMILY PACKAGES, FAMILY DESTINATIONS

Treat yourself to Family packages. Whether you're looking for a Family package to relax and indulge, special holidays with friends and family, a trip to your favourite chill out spot or a new adventure, you've come to the right place. Relive your life again and add a little spice to it with exciting holidays Star Tours offers great deals and discounts on various vacation packages. Don't miss our best value deals for other holiday destinations across India.

17

Jaipur Manali

Goa Udaipur

Ooty Darjeeling

18

PUBLIC RELATIONS IN INDIA – OVERVIEW

Needless to say, the Indian media microcosm is fairly large. There are approximately over 70,000 publications in this country of various shapes and sizes reflecting ideological hues of all kinds. Over the past few years, the media in India has increasingly taken it upon itself to closely monitor every move of the government, politicians and just anyone in public office. As the watchdog of the public, the media has carried out several sting operations to expose corruption and television channels hold intensive debates everyday on topics of national interest.Of the more than 70,000 newspapers printed in India, around 90% are published in Hindi and other vernacular languages. There are over 825 private satellite TV channels permitted by the Information and Broadcasting Ministry, out of which approximately 20% are pay channels. The demand for regional print media is growing at a faster pace than that of English language print media. In the electronic media, the highly fragmented viewership has led to an increasing preference for niche channels

Digital India

In the recent past India, has seen a surge in the digital media scene with more and more media houses depending on social media for news. Here are some statistics:-        74% of marketers believe Facebook is important for their lead generation strategy-        40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities-        42% update their profile information regularly on LinkedIn-        Every second 8000 users like some or other photo on Instagram-        80% of total Pinterest’s pins are re-pins-        4.2 billion people use mobile devices to access social media sites-        Social media generate almost double the marketing leads of trade show, telemarketing, daily mail, or PPC-        More than 23% of marketers are investing in blogging and social media

19

Politicians, local governments, bureaucrats and government agencies as much as corporates are extremely sensitive to what is written in the media. Even a small negative write-up in a fairly innocuous publication can create public mayhem. This has happened many times in the past and is likely to happen many times over. The lesson, if any, is to respect all the publications, big or small. The obverse has been a sense of power without responsibility and accountability. Most publications, including respected ones, really have few qualms about running a libellous story. Cases on defamation are fairly unheard of since they take a lot of time and a lot of money. Consequently, the only influence that one can have on the media is not the threat of law or legal action but the relationships that are brought to bear on the media. The Value Of Relationships

The fact that most Indian correspondents try to act responsibly has kept the media within the bounds of sanity. However, the important point to remember is that it is very very important to make friends with the media in India. By doing so, they will not necessarily believe all that you say but they certainly will try and ensure that they preserve their equation with you by checking back. Further, with many competitors inclined to inspire stories, they are less than likely to file a story against you if it endangers a relationship. However, if the story does prove to be true, they are unlikely to spare you the publicity. The media, therefore, expects you to be compliant with the requirements of their deadlines, their stories, and their need for information. Indeed, most are convinced that it is a matter of right and not a matter of choice for companies to share or not to share facts and figures. 

Digital Media

Apart from the print correspondents, the digital media is much of a on-the-run-media. Even when it does show up, they want a smart sound bite, a quick learning of the subject and a good recap of what was said at the press conference in 45 seconds.An associated tribe are the photographers who are constantly at great pains to get that ‘original’ photograph. A press conference, sadly, has little such opportunity and, in cities like Delhi and Mumbai, where press meets happen by the dozens, photographers do require some indulgence to get that interesting shot or profile.

20

That apart, we have set of specialized feature writers in each publication. They do in-depth stories starting from scratch. Usually, they either do their homework or do across-industry stories comparing various companies and their products.-

TOURISM AND MARKETING MIX

The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering and is often synonymous with the four P’s: price, product, promotion and place. In service marketing – like tourism, however, the four P’s have been expanded to the seven P’s to address the different nature of services. The additional three P’s in tourism are people, process and physical evidence.

By taking a fresh look at these various aspects of your company you will be sure that all of your work supports your main goal – selling your services to your customer. It will also help you answer more fundamental questions such as; “who are your customers?”, “how do you reach your customers?” and “what are the needs of your customers?”, to name a few.

ProductThe product is the collection of services that have features and benefits. Standard features and benefits include the normal amenities of a hotel room, for example. Good marketing adds special features, such as free breakfasts or free Internet.

Price

21

The price has to match the product, but good marketing makes the price seem more attractive. The operator can either add features to the product and keep the price the same or give a discount for the same features.

PromotionThe promotion gives details of the product and the price. The key characteristics of the promotion are the method of communicating the information, the content of the promotion and the cost to the operator. The promotion has a target market, and the method and content of the promotion has to appeal to the people who it reaches. The price the members of the target market are willing to pay has to cover the cost of the promotion.

PlacePlace refers to the location where the customer buys the collection of services. Ideally, the operator who sends out the promotion uses it to encourage the potential customer to visit the operator's location and complete the purchase. With the convenience of online payments, the operator may find that the best strategy is to direct potential customers to an attractive website where they can complete the purchase.

PeopleSince the product is a collection of services, the people who provide the services are a key to the success of the transaction. Operators must have top-level service to initially complete the sale and to encourage repeat customers.

PlanningThe key service component of the tourism experience is planning. The customer expects that the experience will correspond closely to what he purchased. The only way to ensure that kind of correspondence is to execute according to detailed plans, and have contingency planning in place for problems.

ProgrammingOne way to add value to the standard product and to distinguish a particular offering from competitors is to offer exclusive programming. Customers will purchase a product that caters to their particular interests. Special programming can address such preferences and draw in additional customers.

Physical EvidenceIf possible, the provision of physical evidence that the customer experienced the particular tourism product can help sales. Providing professional photographs of the customers at key events or the supply of branded products are effective strategies for promoting particular tourism products.

22

FUTURE OF TOURISM

Development of tourism in India and the future of the tourism industry of India Tourism in India is increasing year by year. According to estimates by the Ministry of Tourism, Government of India, the figures provided for foreign tourists in India in 2010 will increase to 10 million. India is one of the most promising markets in the development of tourism. There are many packages that tourism in India, India offers a lot more foreign private operators India. In also offer many proposals in the package. Tourists can travel to places of historical and religious importance, the study of cultural heritage, natural beauty and enjoy many outdoor activities such as sports such as skiing, climbing, etc., or under conditions Natural. local situation of tourism services in India and many private organizations also offer several packages to visit places in the package in India.India is an interesting place in different directions with many fascinating cultural landscape. The latest trends in tourism in India shows India, becoming tourist destinations and assessments in South Asia.It has experienced exponential growth of tourism in India because of government policy and support of all levels. There are many recent developments that have occurred or are manufactured in the future, which is an important catalyst in the direction of tourism in India. Sporting events such as the International Cricket IPL 20/20, next to the Commonwealth Games also help the tourism industry in India will grow to great heights and standards in the near future.Significant growth in the Indian tourism market, which also benefit many industries such as aviation support, transport, medical tourism, hospitality and sportsmanship. 2008 saw a huge increase in eco-tourism in India also, the government created a new concept of tourism in India is known as the "rural tourism", which is a great success in tourism development, providing special packages travel in India for rural tourism.

23

 India hosted the Games in Asia long ago, many events led to the quality of modern tourism in India attracts many tourists from around the world. Commonwealth Games in 2010, while in New Delhi, the capital of India, will allow one of the pioneers of tourism in India. The industry can lead many companies to invent a variety of vacation packages to attract tourists in favor. In 2010, estimated at over 3.5 million tourists visited India and witness of the common good games will be held in Delhi in October 2010. This is a very important event in the tourism industry of India to plan, organize and meet the needs of a second major wave of foreign tourists, they depend, to fight against the transfer order hotel and travel itineraries for visas and other elements. Many institutions are ready to face the onslaught of tourism for visitors and players because it is home, safe and comfortable.There are indications that the development of tourism in India is very strong in the next two years. The share of tourism in India will increase by 1.5% in 2010. The tourism industry in India to win the majority of tourists visiting companies a tax, Andhra Pradesh, Kerala, Tamil Nadu and Rajasthan, where it is expected the largest number of tourists.

24

CONCLUSION

Here we would like to conclude our project on small scale industry. In the given project, an in depth study of small scale industries is being conducted. Small scale industries are the industries with small capital, labor and resources. The development of an economy depends upon the small scale industries as they are the fundamental element of any economy. For developing an economy, the development of its small sector is very important. The detail of a small scale industry is being provided in the project ahead.

A new enterprise opened by us which can be classified as a small scale industry, naming Star Tours is a company which provides various trips and packages all over the India. It is a company included in tourism service industry. The given project includes a study of tourism industry, various legal requirements to be followed to start a new company for tourism, marketing mix for Star Tours as well as its SWOT analysis and the competitors for Star Tours such as Make My Trip, Yatra.com etc. It also emphasizes on the future scope for Star Tours in India. The project also includes various trips and packages offered by it which differentiates it from its competitors.

The project also consists of the overview of tourism industry as well as the present scenario of this industry. Thus, the given project discusses about small scale industries as well as Star Tours.

25