Sm Pres2 Final2
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Transcript of Sm Pres2 Final2
Conversation: Can We Do That?Bryan Simkins: FedEx Advertising
August 27th 2009
Social Media Conversation:
-How did this happen? -What Should I Be Thinking About
(How To Start Or Get Better)
Conversation: Can We Do That?
My Objective Today?
“It’s not that I’m any smarter than anyone else…I’ve just spent more time with the problem.”
What Is Social Media – Let’s Get On The Same Page
What Is Social Media – Let’s Get On The Same Page
By Golly,
I’ve done it!
What Is Social Media – Let’s Get On The Same Page
What Is Social Media – Let’s Get On The Same Page
What Is Social Media – Let’s Get On The Same Page
What Is Social Media – Ok, Now What?
•Audio
•Video
•Gadgets/Widgets
•Mobile
•Read-Write
•Two-Way
•Many-to-Many
•Copy/Print
•Animation
•Photo
Content
Connections
Community and Conversation
•RSS/ATOM
•Blogs
Define a Common Way Organize Social Media?
(and Commerce)
What’s the difference between this conversation and others?
Global Broadcast Medium
(undefined rules)
Lives Indefinitely
Easily Findable
What Do I Have to Gain?
What Do I Have to Lose?
What Should I Be Thinking About Upfront?
http://www.imediaconnection.com//content//23165.asp
•Marketing
•Advertising
•Public Affairs
•Customer Service
•Sales
•Human Resources
What Should I Be Thinking About Upfront?
Marketing
Corporate Communications
Customer Service
Sales
Person
Employee
1. Departments vs. Employees:
What Should I Be Thinking About Upfront?
Marketing: Proactive
-Product
-Price
-Place
-Promotion
-Research
-Lead Gen
Public Affairs:
-Investor Relations
-Media Relations
-CSR
-Labor Relations
-Regulatory Affairs
Sales:
-Customer Management
-Contact Strategies
-Cross-Sell / Up-Sell
-Prospecting and Lead Gen
Customer Service: Problem Solvers
-Customer issues
-Existing Product Service
-Complaint Management
-Cross-Sell /Up-Sell
Blogs
Search
Widgets
RSS Feed
Social Bookmarking
Social Networking
Wiki’s
1. Departments vs. Employees:
What Should I Be Thinking About Upfront?
1. Departments vs. Employees:
What Should I Be Thinking About Upfront?
1. Departments vs. Employees:
What Should I Be Thinking About Upfront?
Marketing
Corporate Communications
Customer Service
Sales
Person
Employee
1. Departments vs. Employees:
What Should I Be Thinking About Upfront?
1. Departments vs. Employees:
http://123socialmedia.com/2009/01/23/social-media-policy-examples/
What Should I Be Thinking About Upfront?
2. Negative Comments:
What Should I Be Thinking About Upfront?
2. Negative Comments:
What Should I Be Thinking About Upfront?
2. Negative Comments:
What Should I Talk About?
3. What Do We Talk About?:
What Should I Be Thinking About Upfront?
4. What Are The Risks:
Perception Management
Department of Defense: Perception Management
AKA:- Information Warfare
- Public Diplomacy
Definition:-Actions to “convey information and indicators to audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in behaviors and official actions favorable to the originator’s objectives.” In various ways, perception management combines truth projection, social and psychological operations.[
DOES NOT INCLUDE:- Lie, cheat, deceive, manipulate, fake
What Should I Be Thinking About Upfront?
The community rules in Social Media rules not “your rules.”
4. What Are The Risks:
What Should I Be Thinking About Upfront?
Since they aren’t your rules…they can change.
4. What Are The Risks:
What Should I Be Thinking About Upfront?
Who’s censoring on your page…
4. What Are The Risks:
What Should I Be Thinking About Upfront?
Censorship vs. libel, slander and defamation…
4. What Are The Risks:
Rock Hard Place
You
What Should I Be Thinking About Upfront?
We Sold-Out...
4. What Are The Risks:
What Should I Be Thinking About Upfront?
UID / PW
4. What Are The Risks:
What Should I Be Thinking About Upfront?
Just because you can…doesn’t mean you should!
4. What Are The Risks:
What Should I Be Thinking About Upfront?
4. What Are The Risks:
What Should I Be Thinking About Upfront?
5. How Should I Measure It:
Quantitative: volume
Quantitative: volume
Qualitative: sentiment
What Should I Be Thinking About Upfront?
5. How Should I Measure It:
What Should I Be Thinking About Upfront?
5. How Should I Measure It:
What Should I Be Thinking About Upfront?
5. How Should I Measure It:
What Should I Be Thinking About Upfront?
5. How Should I Measure It: