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Patrice Slupowski - Патрис

Слуповски

@slupowski March 6th, 2012 –

Connected TV & Video –

Moscow

2 Challenges of the New Generation TV

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226 million customers worldwide

4 Challenges of the New Generation TV

Working on 4 priorities

TV meets the Internet Welcoming internet as a guest to carry on new connected usages on all the TV screens.

Content recommendation and socialization Helping the customer facing tremendous oceans of content, finding a new way to consume movies, music, apps, news …

Personal Data AggregationCollecting all sorts of personal data in a personal cloud to help the user know, quantify, track and enhance himself.

Next digital innovation topicsScouting innovative start-ups and big corporation around new usage disruption such as digital education, augmented reality …

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TV meets the internet

Challenges of the New Generation TV

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Some facts around TV usage in 2012

Challenges of the New Generation TV

SOME FACTS ON DIGITAL MEDIA(2011)

5,6 screens / household

Facebook :

30 millions contents shared / day

42 % of 18-24 europeans

use an IM tool to chat about TV programs.

About 700 000 app into the Appstore

VOD (France) :

15 000

Twitter :

200 millions tweets / day

20 to 500 channels available in any country

39.6 daily media and multimedia contacts / household

YouTube Video :

3 billions views / day

Web sites :

255 millions around the world

Nielsen

40 to 70% multitasks TV with digital in western countries

85% of TV usage is still done on live

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What is TV experience

Television is now present on 4 screens.

Television experience is a

passive

shared audiovisual

moment

Challenges of the New Generation TV

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Seize the moment

End of the VCR

Vod/SVoD/PVR are changing the timing

Shared moment but not synchronized

Challenges of the New Generation TV

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Choose between 4 screens

Challenges of the New Generation TV

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The TV Everywhere promise aims at providing Orange TV services on all devices, at home and away, to all Orange TV customers

TV Everywhere value proposition overview

ORANGE TV SERVICESServices availability on fixed as well as on portable deviceLive channels On demand

Ora

nge

Expe

rienc

e

Free TV Catch-up

Pay TV VoD

Mobile Tablet PCGame s consol e

Connecte d TV & Media

Box

…FOR ALL ORANGE TV CUSTOMERS ….AT HOME & AWAY

…ON ALL DEVICES

Orange customers with given priorisation

:1.Orange customers with STB at Home2.Orange mobile customers (Nomad

Everywhere)3.Orange Mobile and 3P customers with

convergence experience

At home, on STB and all IP devices on either : -

Orange managed network-

Unmanaged network

Away (3G, WiFi) with relevant mechanism to ensure quality and easy to use experience

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Next generation TV

Connected TV –

Smart TV

Interactive TV

Social TV

Challenges of the New Generation TV

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Connected TV

Connectable TV vs Connected TV.

Set-top boxes more numerous than connected TVs until 2016 at least

Companion devices as a way to connect any TV

Challenges of the New Generation TV

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Interactive TV : act 2

Not linked to programs

–

From small services to app stores–

From Remote control from smart remote control

–

Media circulation (DLNA)Linked to programs

–

Voting–

Immersive experience

–

…

Challenges of the New Generation TV

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Social TV

TV has always been social

First experience : social networks directly on TV set (Obama, soccer games …)

Getglue, Miso, TVcheck, Zeebox

Check-in as one of the remote control buttons

Inter-passivity

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TVcheck

: become the master of TV

Conversation around TV

–

Twitter–

Facebook

Gaming

–

Badges–

Quizz

–

MasterContent discovery

–

Program recommendation–

Friends recommendation

Challenges of the New Generation TV

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TVcheck

bridges the gap between TV and digital

Providing this connection between broadcast and digital delivers

value for brands at multiple levels including:

•Directly drive calls to action from broadcast activities whilst maintaining contact with the customer

•Maximise

the social media potential from broadcast media activities

•Accurate measurement of broadcast awareness and effectiveness

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Recommendation as a life raft on content oceans

30,000 VOD, 10,000 catchup videos, …

6 methods (statistics, analytics, social, random, popularity, autority) …

Metadata needed

Combining the methods

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From DLNA to …

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From heavy media center to light OTT cloud box

Challenges of the New Generation TV

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New battlefields

Combat for customer interface : HbbTV, TV App Stores

Battle of television table square inches

Fight for remote control

–

Second remote–

Universal remote

–

Smartphone–

New interface : Voices or Gestures

Challenges of the New Generation TV

22France Telecom Group restricted

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