Slumdog Millionaire

Website

• The Slumdog Millionaire website uses interactive flash features on the opening page, this shows the use of new technology. At the bottom of the page it is set out like ‘Who Wants To Be A Millionaire’ theme. Also, the options are all aspects of the film, ‘Love’, ‘Destiny’, ‘Luck’ and ‘Passion’.

• The website has links to other pages which is a way of viral marketing, this is to attract a wider audience.

Additional Pages

• The website also has activities such as ‘create your own slumdog quiz’. This gets the audience more involved with the film.

• There is a questions and comments page and also a phone number you can call for information.

• A Slumdog Millionaire ringtone is also available to download if you text a certain number, standard rates apply.

Viral Marketing

• The website has links to websites such as Twitter, Facebook, Google+, YouTube and Tumblr. This is to appeal to a wider audience and involve them more in the film. Most of the people who go on these social networks are teens and young adults which is the most common age group to go to the cinema. The key age for the cinema is 15-25.

Funding

• "Slumdog Millionaire" received 830,000 euros (1 million U.S. dollars) from the MEDIA program for distribution in 2008 and 2009.The total budget of the film is estimated at 11 million euros (14 million dollars)."