Slow. Small. Simple.

Bourbon Barrel Foods strategy.

Matt Jamie

• Founder and Owner – Bourbon Barrel Foods

• Idea –oysters & beer • Only U.S. soy sauce

microbrewery • Gourmet soy sauce &

other products

BBF Products

BBF

• Gourmet• Heritage• Kentucky’s• Boubon Country

Slow. Small. Simple.

• What type of corporate strategy does Bourbon Barrel Foods have?

• Cost? • Differentiation?• Response / Flexibility?

7 of 8 people found the following review helpfulBlue grass soyBy Jigeary on February 16, 2013Verified PurchaseVery yummy. Great artisan soy sauce for straight eating and dipping. Wonderful complex flavor and body. Perfect for marinated sashimi and hot rice.Comment  Was this review helpful to you?  YesNo4 of 4 people found the following review helpfulBest Soy Sauce I ever tastedBy Gordon Hutchings on April 14, 2014Verified PurchaseThough skeptical at price and claims, I ordered two small bottles. Tried it straight. Fantastic and unexpected taste and quality. I keep this stored behind a big bottle of factory stuff.Comment  Was this review helpful to you?  YesNo6 of 7 people found the following review helpfulBLUEGRASS SOY SAUCEBy Thomas G. Mcree on October 8, 2012Verified PurchaseBLUEGRASS SOY SAUCE HAS A WONDERFUL FLAVOR . I HAVE USED IT ON ABOUT EVERYTHINGFROM CHICKEN TO PORK , BEEF AND SEAFOOD. IT IS ALSO GREAT ON FRESH SUSHI

your father's soy sauceBy CAH on March 7, 2014Verified PurchaseI bought my first bottle of this a few years ago, and what a difference! It's not salty and tasteless; there are layers of deliciousness that improve cooking, and even a splash on a fried egg makes for a gourmet experience. Plus, no one ever gets an MSG-headache from this sauce. Highly recommend pitching all your other soy sauce and sticking with Bluegrass.Comment  Was this review helpful to you?  YesNo2 of 2 people found the following review helpfulWOwBy quiltdolly on March 29, 2014Verified PurchaseWe saw this product on a show that described how it was made, and thought we would try it.The flavor is fantastic. Mild and not overly salty.This will be great for everything for Asian cooking to steaks.Comment  Was this review helpful to you?  YesNo

BBF Strategy

• Strengths• First entrant in niche (experience)• Location• Product line• American made

BBF Strategy

• Weaknesses• Price• Small size• Relatively small local market• Expensive shipping

BBF Strategy

• Opportunities• Other flavors for soy sauce• Other products• More national distribution

(Publix, Harris Teeter?)

BBF Strategy

• Threats• Entry of larger companies• Entry of other brewers• Foreign competitors

BBF Strategy

• What type of corporate strategy does Bourbon Barrel Foods have?

• Cost? • Differentiation?• Response / Flexibility?

BBF Processes

BBF Strategy

• Does their supply strategy support the corporate

• Repurposed KY Bourbon Barrels• Non-GMO KY soy beans • Pure limestone filtered Kentucky

spring water• Fine sea salt• Non-GMO wheat• Yeast

BBF Strategy

• Does their supply strategy support the corporate

• Repurposed KY Bourbon Barrels• Non-GMO KY soy beans • Filtered local limestone spring water• Fine sea salt• Non-GMO wheat• Yeast

Bourbon Barrel FoodsSlow. Small. Simple. • Niche market

differentiator• Supply strategy is

essential to their marketing

• Any questions?