Slow innovation
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Transcript of Slow innovation
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More Quickly: 3 Techniques To Accelerate Great Design (or, lessons from our side project)
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My Side Project: QuickRak
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Shoot, Ready, Aim: Identify A Problem First
Other times to useQuickRak include:
Don’t get caught inthe rain without one!40%
BROKEN WEATHER UPHILL SLEEPY DRUNK
BAR
What a day at the office, I’m gonna hit happy hour.
Drinks are pouring inside, rain starts pouring outside.
Lucky me, a hottie offers me a ride. Damn, my bike won’t fit.
... Wait, I’ve got my QuickRak!And, I’m off to the races.
Clearly articulate a problem then confirm that other people actually have it.
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Technique #1: Hurry Up & Wait
You’re trying to save time, but you’re actually wasting it.
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Technique #2: Test Drive Your Design Early & Often
The quickest way to test ... is to test as you go.
pad designs
strap designs
stability
directions
website
market
packaging
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Technique #3: Parallelize Design Thinking
Design thinking is more efficient when parallelized.
series parellel
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Thanks! !
Roland Smart & Sean Taffler Co-Founders & Bikeprenuers [email protected] I [email protected] !Tweet Us @QuickRak Friend Us @ Facebook.com/quickrak