SLMT
2
1) What factors determine demand for toothbrushes? How can demand be increased? The factors affecting the demand can be categorized in different factors. These factors can be economical or social on broader prospects. Some of factors are: Population Structu re which includes income levels, demographic trends etc. Awareness about the usage of the product Disposable income and expenditure for oral care services. Habits of consumers: attitudes & beliefs, influence of experts Frequency of product usage Competitor’s Product attributes – Price, Packaging and Promotions etc. Hygiene factors Advertisements, Promotion Availability of product Factors that can increase demand for consumer goods: The economic condition: As the overall demand for the product is increasing with 1.4% growth indicate the potential growth in economic growth which will be important factor in determining the demand for consumer goods. The price: An important factor to determine the factor as price is negatively correlated to demand. Demand will impact when the price will be increased as it is mentioned in the case about the increase in price due to inflationary pressure which can result to decrease in demand. The perception of consumer: Change in demographic trends like more inclination to western culture which will impact the oral care expenditure, frequency of using the toothbrush etc. Availability & packaging: The partnership with large distributors for create the push demand for the products and as per case this is also a competitive advantage for Cottle. Substitute goods: With two competitors, Hinda Daltan & SarIndia with 21% & 11% market share will impact the demand. As the competition increases, the pricing, promotions & packaging attributes will be impacting more to demand for the consumer goods.
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SLMT
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1) What factors determine demand for toothbrushes? How can demand be increased?
The factors affecting the demand can be categorized in different factors. These factors can be economical or social on broader prospects. Some of factors are:
Population Structure which includes income levels, demographic trends etc. Awareness about the usage of the product Disposable income and expenditure for oral care services. Habits of consumers: attitudes & beliefs, influence of experts Frequency of product usage Competitor’s Product attributes – Price, Packaging and Promotions etc. Hygiene factors Advertisements, Promotion Availability of product
Factors that can increase demand for consumer goods:
The economic condition: As the overall demand for the product is increasing with 1.4% growth indicate the potential growth in economic growth which will be important factor in determining the demand for consumer goods.
The price: An important factor to determine the factor as price is negatively correlated to demand. Demand will impact when the price will be increased as it is mentioned in the case about the increase in price due to inflationary pressure which can result to decrease in demand.
The perception of consumer: Change in demographic trends like more inclination to western culture which will impact the oral care expenditure, frequency of using the toothbrush etc.
Availability & packaging: The partnership with large distributors for create the push demand for the products and as per case this is also a competitive advantage for Cottle.
Substitute goods: With two competitors, Hinda Daltan & SarIndia with 21% & 11% market share will impact the demand. As the competition increases, the pricing, promotions & packaging attributes will be impacting more to demand for the consumer goods.
Advertisements & role of experts : Adverstiments will be push factor to products and likelihood that people exposed to them switch to advertisements. Also, the raising concerns over dental problems will push company to tie up with IDA for checkups, samples to improve current situation and will have positive effect on consumer
price of the compliment goodscustoms taste and preferences price of the substitute goodsAvailability & packagingBrands
