Interactive MarketingInteractive MarketingInteractive MarketingInteractive MarketingEMM518F10

By - Edwin Fung

EMM518F10By - Edwin Fung

Social Media StrategistSocial Media Strategist

Social Media is changing the landscape in business operation. Here are 7 tips to succeed:

Be Proactive, Not Reactive - have guidelines will help alleviate stressful moments

Be a Program Manager, Not Evangelist - be ready to quickly switch hats, businesses always evolve

Educate Your Business Units - give them the information that they need ahead of time

Organize for Success - find out if your company is decentralized, centralized, hub and spoke, dandelion and holistic

Be an Enabler - you cannot manage every social media program. become an enabler to teach the business units to do it on their own

Deploy Scalable Social Media Programs - it’s important to set up channels for communication with customers, make sure your programs can expand as the company and community grow

Transcend Marketing - think about how you can apply social media to support and service real world customers

Social Media is changing the landscape in business operation. Here are 7 tips to succeed:

Be Proactive, Not Reactive - have guidelines will help alleviate stressful moments

Be a Program Manager, Not Evangelist - be ready to quickly switch hats, businesses always evolve

Educate Your Business Units - give them the information that they need ahead of time

Organize for Success - find out if your company is decentralized, centralized, hub and spoke, dandelion and holistic

Be an Enabler - you cannot manage every social media program. become an enabler to teach the business units to do it on their own

Deploy Scalable Social Media Programs - it’s important to set up channels for communication with customers, make sure your programs can expand as the company and community grow

Transcend Marketing - think about how you can apply social media to support and service real world customers

5 Ways to leverage your event content5 Ways to leverage your event content

How valuable is content generated at your events?

5 ways to use your post event content:

Sell it

Give it away

Transcribe it

Social Media

Promotion

How valuable is content generated at your events?

5 ways to use your post event content:

Sell it

Give it away

Transcribe it

Social Media

Promotion

Experiential MarketingExperiential Marketing

Samsung 3D TV “Liberation Day”

First Company to market their LED 3D TV on such an enormous scale

Samsung 3D TV “Liberation Day”

First Company to market their LED 3D TV on such an enormous scale

Interactive MarketingInteractive Marketing

Nissan’s New Leaf - the official vehicle of Amgen Tour of California

The purpose of this interactive marketing campaign is to show consumers the benefits of being a 100% electric with zero emissions to its target group of people living healthy lifestyles

Nissan’s New Leaf - the official vehicle of Amgen Tour of California

The purpose of this interactive marketing campaign is to show consumers the benefits of being a 100% electric with zero emissions to its target group of people living healthy lifestyles

Facebook appFacebook app

Businesses are taking advantage of the technology we use on a day to day basis and using it to increase their revenues.

Facebook Deals is a new feature on Facebook through the mobile platform

Businesses are taking advantage of the technology we use on a day to day basis and using it to increase their revenues.

Facebook Deals is a new feature on Facebook through the mobile platform

Interactive MarketingInteractive Marketing

Mrs. Meyers Sampling Event Turns Fountain into a Kitchen Sink

balloons found in the fountain contained sample packets

Mrs. Meyers Sampling Event Turns Fountain into a Kitchen Sink

balloons found in the fountain contained sample packets

Interactive MarketingInteractive Marketing

Duracell interactive video campaign on their MyGrid Battery Charger

Commercial is designed to educate, engage, and entertain it’s current and potential customers

Videos shown through free airport wifi service

Duracell interactive video campaign on their MyGrid Battery Charger

Commercial is designed to educate, engage, and entertain it’s current and potential customers

Videos shown through free airport wifi service

Experiential MarketingExperiential Marketing

Microsoft Pulls off Massive Dance Party in Times Square for the promotion of the xBox Kinect

Consumers provided their information in exchange for a chance to try out the game

Microsoft Pulls off Massive Dance Party in Times Square for the promotion of the xBox Kinect

Consumers provided their information in exchange for a chance to try out the game

Experiential MarketingExperiential Marketing

Volkswagen Celebrates Fifteenth Year at Chicago Marathon

They launched their new 2011 Jetta, which drew about 2,500 entrants on site

Volkswagen Celebrates Fifteenth Year at Chicago Marathon

They launched their new 2011 Jetta, which drew about 2,500 entrants on site

Social Media MarketingSocial Media Marketing

P&G shifts marketing strategy from soap operas to social media

The switch has said to be motivated by the previous successful social media campaigns such as the Old Spic Guy YouTube promotion

P&G shifts marketing strategy from soap operas to social media

The switch has said to be motivated by the previous successful social media campaigns such as the Old Spic Guy YouTube promotion