Slides presentation Transformation and Choice of European ...
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KAABA SymposiumThe Transformation and Choice of Automobile Industry Post-Global Financial Crisis
Seoul, June 23, 2010
Transformation and Choiceof European Automobile Industry
Post-Global Financial Crisis
Michel FREYSSENETCNRS ParisGERPISA
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CONTENT
• European auto industry, the year before the crisis
• The actions of the carmakers and of the Statesand their effects on the automobile crisis
• Opportunities and new orientations to prepare thefuture
Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation andChoice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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The year before…
• Europe: one third of the world automobile market and of theworldwide production
• A slight tendantial bipolarization of the automobile demand structure
• Trajectories divergence of Western Europa and of Central Europa
• Vehicle type preferences of South Europa and of North Europa
• Different profit strategies of carmakers
Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformationand Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choiceof Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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Market share
Diesel 4x4
Average cubic capacity Average power
Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation andChoice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choiceof Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "TheTransformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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Germany
France
United Kingdom
Italy
Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformationand Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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The actions of the carmakers and of the Statesand their effects on the auto crisis (1)
• The common reactions of carmakers- free cash plans- axing of temporary jobs, work time reduction, hiring stop- modifications of the products plans
• The differentiated reactions of carmakers- transfer of subsidiaries and plant closures by GM andFord- at the contrary of the others
Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformationand Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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The actions of the carmakers and of the Statesand their effects on the auto crisis (2)
• Support plans to the banks of carmakers to be able tofinance the automobile credit
• Support plans to car demand : « scrappage premiums » and« CO2 reduction premiums »
• A moderate fall of demand• A boom of small and less carbon cars• After the premiums?
Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation andChoice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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Source: ACEA
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Source: ACEA
Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation andChoice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choiceof Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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Opportunities and new orientations (1)
• Unusual race to increase the national competitivity, bteweenFrance and Germany
• The battle for Opel: Fiat, Magna, GM.Why didn’t PSA, VW or others buy Opel?
• European specialist carmakers on sale: Saab and Volvo.Only Chinese and sport carmakers were interessed.Why?
• European carmakers prefered new alliances and joint ventures:VW-Porsche-SuzukiMaruti… may be ProtonPSA, Mitsubishi… may be ChanganRenault/Nissan-Daimler…may be SsangYongFiat-Chrysler…and Sollers
Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "TheTransformation and Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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Opportunities and new orientations (2)
• The clean(er) automobile perspective: evolution or revolution?
• The contrasted and changing positions of the carmakers
• The different preferences and policies of the States
• What are their real strategies?
• The newcomers and their chances
Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation andChoice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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(changing!) clean(er) automobile strategies:priority to…
PSAVolkswagenDaimlerBMW
Hybridversus alltypes
Renault-Nissan andnewcomers(Bolloré,Heuliez,Micro Vett,Lightning…)
FiatVolvo
full electricplug-in hybridless carbonfuels: gaz,agrofuel
Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation andChoice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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alternative energies national preferencefor clean(er) cars …until now…
GermanyEuropean Union
FranceGreat BritainPortugalSpainIrlandDanemarkSwitzerland
RussiaItaly
Sweden
Objectives ofreduction, only
Plug-in hybrid,full electric
Natural gasAgro-fuel
Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choiceof Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformationand Choice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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Conclusion
• From 2008 crisis …to a Second Automobile Revolution
• A new architecture automobile?
• A complete change of the geography, the economy and thesociology of the world automobile industry?
A hard battle is starting
Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation and Choiceof Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.
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For more informations and analysis
http://freyssenet.comhttp://gerpisa.univ-evry.frhttp://leblog.gerpisa.org
Freyssenet M., Slides presentation. Transformation and Choices of European Automobile Industry Post-Global Financial Crisis[/url], KAABA Symposium "The Transformation andChoice of Automobile Industry Post-Global Financial Crisis". Seoul, June 23, 2010. Digital publication, freyssenet.com, 2010, 1,9 Mo, ISSN 7116-0941.