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Transcript of Slides Manuel Vexler
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Evolution of IMS or How Service Providers in North America are moving toward converged networksg g
Manuel VexlerChief Marketing Officer IMS/NGN
HUAWEI TECHNOLOGIES
Overview
The evolution of IMS in the US and Canada is taking a different path than the other developed countries. Competition between cable and service providers created an unique market dynamic in which IMS, WiMAX and LTE are part in offering triple and quadruple play services, and in competing for customers. The presentation will cover the key competitive aspects, the role of Net Neutrality regulation in the US and how IMS is viewed by US fixed, cable and mobile operators.
11/24/2009
3
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Agenda
Introduction to Huawei The US environment
Regulatory
Competition
Broadband infrastructure
IMS and convergence in the USC bl C i Cable Companies
Carriers
Conclusions Conclusions
11/24/2009
4
Serving 36 of the world's top 50 operatorsServing 36 of the world s top 50 operators Deepen long-term strategy partnership Providing UMTS solutions for Vodafone in Spain Greece Hungary Romania
Strong strategic infrastructure partnership Major GSM/UMTS/HSPA network supplier Major supplier of Broadband Transmission and Metro Ethernet for the whole group
Providing UMTS solutions for Vodafone in Spain, Greece, Hungary, Romania, South Africa, Turkey etc.
Major supplier of Broadband, Transmission and Metro Ethernet for the whole group
S l l ibl f t ti PS t k i G B it i th
Deployed networks in 20+ countries Corporate strategy partner for 2G/3G, FTTx, transition etc
Solely responsible for constructing PS core networks in Germany, Britain, the Netherlands, Austria, and the Czech Republic
Deployed GSM network in Czech republic IMS, NG WDM, GPON, Core router, IP Microwave, Femtocell supplier
Mobile broadband partner for building UMTS/HSPA networks in Italy and Brazil Mobile broadband partner for building UMTS/HSPA networks in Italy and Brazil Major FTTx supplier in Italy
To provide TELUS with LTE-ready HSPA network, which is the first such network in North Americain North America
Chosen by TeliaSonera to deploy the worlds first LTE/SAE commercial network in Oslo, Norway, bringing the unique advantages of mobile broadband service
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About Huawei
30
35
30
Contract sales from the international market (USD in billions)
25
30
23.3
30
15
20
1675%
5
1011
5.68.2
65%
72%
0
5
2004 2005 2006 2007 2008 2009E
41%58%
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Huaweis IMS Market Position
Quadrant of IMS/NGN IMS assessmentHuawei Ericsson
ALU NSN
3029 29
30
29
28
29 29
27
Huawei Ericsson ALUNSN
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Huaweis IMS Deployments
As of Q2/2009 Huawei has deployed 95 IMS commercial and trial networks for leading global telecomsnetworks for leading global telecoms
Highest level of interoperability demonstrated in IOT testing. Examples: DT PoC test in 2008. DT described Huawei IMS solution to be a crystal ball
not only provides the functions that DT wants now but also prepares thenot only provides the functions that DT wants now, but also prepares the functions that DT will need in the future
Best rating in two performance testing held by TI (pass 100%) Best rating in comprehensive France Telecom testing (2007)
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Best rating in comprehensive France Telecom testing (2007)
Main achievements of Huawei IMS
Fewer devices, low cost, save investment;
Multiple services for new market exploration and ARPU increase Low risk, professional engineers enables TM to implement of network transformation2008Q3
Simple architecture, centralized core network Open service platform, easy to deploy new service
Wide coverage, reduce user churn rate; Increasing MoU indoor, increasing ARPU Future oriented architecture unified billing and operation;2008Q2
2009Q1
Advanced services provided for internet and voice user; Improve the competitive edge Fully converged network, simplified O&M; Full service seizing the market opportunities
Future oriented architecture, unified billing and operation;
2008Q1
Support blended voice and multimedia services via SDP; Easy new service deployment Simplified network, lower TCO; Abundant services assist business success
Low cost and wide coverage of network; Fast service deploy and enter into the market
2006Q4
Low cost and wide coverage of network; Fast service deploy and enter into the market Simple network architecture and unified operation; Advanced services for end users
Smoothly evolution toward FMC network Improve the profitability through innovative convergent services2008Q1
2006Q4
p p y g g Fast and flexible deployment shorten time-to-market
Fast project delivery, contract signed to network delivery in 4 months. One network to support VoBB, IP PBX and PSTN/ISDN replacement,
S t i h lti di i i i t d ti h t TTM
2008Q1
2009Q1
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Support rich multimedia service, easy service introduction, shorten TTM.
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IMS Convergence Vision Network ConvergeService Convergence
g
Separated Core 2 3
1Mobile
Extension
One CoreIMS Migration
MSX SXIMS
One node, One network
MSX
Simplified testing and operation
AS AS AS All services on a single platformFixed, Mobile voice, converged apps
Fi d
One Core
AS AS AS
One architectureEasy to design, plan and support
Fixed BBMobile
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Agenda
Introduction to Huawei The US environment
Regulatory
Competition
Broadband infrastructure
IMS and convergence in the USC bl C i Cable Companies
Carriers
Conclusions Conclusions
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History of US Regulation
1934: FCC established to regulate radio and Tv broadcasting and interstate telecommunications (wire, satellite and cable) and all international communications that originate or terminate in US.
1960s: FCC allows long-distance companies (MCI) competition. 1982: Split the Bells from AT&T; 1984: LD equal access 1996: New telecom act. FCCs six goals for 2006-11 1996: New telecom act. FCC s six goals for 2006 11
Broadband: All Americans should have affordable access Competition: for communication services Spectrum: promote growth to efficient communication services Media: promote competition and transition to digital modes of delivery Public Safety and Homeland Security Modernize the FCC
2008 N t t lit C t li i t bl ki f it 2008: Net neutrality. Comcast ruling against blocking users of its high-speed Internet service from using file sharing
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A new social contract: net neutrality
FCCs 6 principles of Net Neutrality Consumers are entitled to access whatever lawful internet contentCo su e s a e e t t ed to access ate e a u te et co te t Consumers are entitled to run whatever applications and services
they want, subject to the needs of law enforcement Consumers can connect to networks whatever legal devices they
want, so long as they do not harm them Consumers are entitled to competition between networks Consumers are entitled to competition between networks,
applications, services and content providers Service providers are not allowed to discriminate between
applications, services and content outside of reasonable network management
Service providers must be transparent about the network Service providers must be transparent about the network management practices they use
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IMS and net neutrality
Misinformation in the media about IMS and Net neutrality leads to statements such as IMS is breaking net neutrality
IMS policy and control mechanisms are targeted as the critical ff ti t t litareas affecting net neutrality
In reality many technologies, including fire walls, deep-packet inspection (DPI) and Session Border Controllers used with SIPinspection (DPI) and Session Border Controllers used with SIP can be also used to selectively block traffic
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Agenda
Introduction to Huawei The US environment
Regulatory
Competition
Broadband infrastructure
IMS and convergence in the USC bl C i Cable Companies
Carriers
Conclusions Conclusions
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Competition: network service providersCompetition: network service providers
Video (Tv Fixed Voice High Speed
Mobile EnterprisePrograms)
Fixed Voice High SpeedServices (revenues)
Comcast 23.9M 7M (3rd in the US)
15.3MNew WiMAX 2Go
Services2% of revenues growing 50% Y/Y(3rd in the US) growing 50% Y/Y
Time Warner 13M 4M 8.9M WiMAX MVNO
Cox 5.9M 2.5M(8th in the US)
4.25MCDMA and LTE
with Huawei$1B revenues
estimated
ATT 1 8M 61 6M 16 3M 77M $10 6BATT 1.8M 61.6M 16.3M 77M $10.6B
Verizon 4M 39.5 6.1M 78M $11.5B
Sprint 0 0 0 49M MSOs are pushing triple play
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Service Providers moving to quad play
Mirror image competition
MSOs Service Providers (Tier One) Video delivery including video
programming (linear Tv), Video on Demand and DVR
( ) Residential voice (analog/TDM)
High Speed Internet (DSL, FTH)on Demand, and DVR
Residential voice (digital Voice)
High Speed Internet (DOCSIS)
Business voice and data
Wireless voiceg p ( )
MSOs are targeting the following additional markets
Wireless data
SP are targeting the following additional marketsadditional markets
Business data and voice
Wireless data
additional markets
Video delivery including video programming (linear tv), Video
Wireless data on Demand, and DVR
MSOs and Service Providers business
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17is becoming a mirror image
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Agenda
Introduction to Huawei The US environment
Regulatory
Competition
Broadband infrastructure
IMS and convergence in the USC bl C i Cable Companies
Carriers
Conclusions Conclusions
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Broadband infrastructure (lines over 200Kbs)
80,000,00090,000,000
100,000,000ADSL29.6%
All O ther23.9%
30 000 00040,000,00050,000,00060,000,00070,000,000
SDSL 1.1%
Fiber2.7%
010,000,00020,000,00030,000,000
Jun Jun Jun Jun Jun Jun Jun Jun Jun
Cable Modem42.8%
Cable modems dominate residential high speed internet
2000 2001 2002 2003 2004 2005 2006 2007 2008June 2008, FCC
Cable modems dominate residential high speed internet Aggressive deployments of fiber to the home by Verizon (FiOS)
and fiber-to-the node by ATT (U-Verse)and fiber-to-the node by ATT (U-Verse) Service providers are planning for IMS-based VoIP and IPTv
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Over the Top competition
USB 2.0 for music, movies and photos t d j d i C tiblstored on a jump drive. Compatible
formats include JPEG, MP3, MPEG2/4
Connect TV to cable/DSL modem, for RSS feeds
Roku
Use Ethernet port to stream movies, music and photos from a PC or any DLNA media server
Optional Wi-Fi adapter to connect to the home network
Internal flash memory stores content for later viewing
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New competition: open source Tv multimedia
Boxee is a free, open-source software platform that integrates personal media with the Internet and social networking
Based on open source project XBMC incorporates the XUL framework (which Based on open-source project XBMC, incorporates the XUL framework (which is the basis for the Mozilla browser)
Boxee is designed for your TV and use of a remote controlAll t h i f ti b t h t th li t i t Allows users to share information about what theyre listening to or watching with other Boxee users on twitter, facebook, etc.
Tv will become part of social networking MSOs need to follow
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Agenda
Introduction to Huawei The US environment
Regulatory
Competition
Broadband infrastructure
IMS and convergence in the USC bl C i Cable Companies
Carriers
Conclusions Conclusions
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Cable industry today
Moving from analog to digital. Started plan to move from digital to IP 60% of subscribers are now on digital Tv
Growth of digital voice (VoIP) and slower growth in cable modem HSI Slow reduction in number of video subscribersSlow reduction in number of video subscribers
Increased ARPU from Video on Demand; also resulting in more churn Strong competition. Moving to over the top with Tv Everywhere
S i P id (AT&T V i ) Service Providers (AT&T, Verizon) Digital satellite offering more programs than terrestrial cable Over the top content: Hulu, YouTube, Netflix, Boxee, etc.
Americans watched 16.8B videos online in April 09 (comScore) More than 40% were on Googles YouTube Hulu (joint venture between Fox and NBC) delivers free movies and Tv Hulu (joint venture between Fox and NBC) delivers free movies and Tv
Committed to VoIP over IMS Accelerated investment in IP
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23 Strong competition in video
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Focus on a single IMS network
Single Network
Telecom + InternetManaged IT Multimedia
Core Network
Tele CoreWeb Core ngMDN
Core NetworkUnified Subscriber CenterService
ProviderContent Provider
Cloud Computing
2G 3GFTTxDSL 2G 3G4G
FTTxxDSLPOTS Always on servicesValue chain
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IMS Core layered architecture overview
LDAPI SM
M T
USC PoolingApplication Servers Provisioning
M SCC
MTel
TAS
Unified ProvisioningConvergent ServicesSIP LDAP
DiameterM
Unified ProvisioningConvergent Services
UCN Pooling Charging
Diameter MSC-S
IMS
MM
EPC
RF
Unified ChargingUnified Access Control
H.248/SIP SIP GTP
M IM
SA G B
Unified Access Control
EAN-V EAN-PEAN-MSAN
MG
WM
RFP
SBC
M-M
GW
AE-G
WG
GSN
BR
AS
PDG
DPI
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UCN: Unified Control Node USC: Unified Subscriber Center EAN: Edge Access Node
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MSOs moving to 4G with Clearwire
Largest WiMAX deployment MVNOs with Comcast, TWC and Cox
Comcast investment $1 5B Comcast investment $1.5B TWC investment $550M
51% owned by Sprint Nextel, y Received $3.2 billion in capital from Intel,
Google, Comcast, TWC; merged with Sprint's WiMAX t t th d f 2008WiMAX assets at the end of 2008
CEO Ben Wolff has said that the company needs an additional $2B in capital over the nextneeds an additional $2B in capital over the next few years to meet its aggressive buildout plans.
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Carriers One voice uses IMS for LTE
Proposal jointly developed by AT&T, Orange, Telefonica, TeliaSonera, Verizon, and Vodafone
One Voice will use the IMS to route voice calls between the IP and circuit-switched networks
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ATT: Reorganizing for convergence
Service Service InnovationInnovation
MarketingMarketing
NGN NGN Core Core
OperationsOperations
MarketingMarketingFinanceFinance
HRHR
ServiceServiceOperationOperation
Shifting focus from operations to revenuesShifting focus from operations to revenues
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ATT re-organizing for IMS
It's ``not just bundling services and saying, `You can buy this bundle of services from us,' but the services actually working together,'' Coe said. ``We're obviously hoping to accelerate the g , y p geffort with this reorganization.''
AT&T th l t U S h i t i k th AT&T, the largest U.S. phone company, aims to quicken the introduction of products accessible from any AT&T device. The company will roll out more products similar to a current feature that lets customers program TV recorders from their phones, Coe said. AT&T is spending $6.5 billion over five years on network upgrades to sell bundles of TV and phone service. p
(AT&T Press Release)
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Verizons IMS Plans
SharedBilling
SubscriberData
AS
SubscriberData
AS
SubscriberData
AS
SubscriberData
AS
AccessNetwork
#1 D d
SharedMedia
Resources
BillingServices
NetworkPolicy
Policy andQoS
C t l
AS AS AS AS
Service Orchestration
VoIP Peering
Partners Network
#1
Access
UE
Verizon IP/MPLS
SessionManagement
DecomposedAccess
Functions
DecomposedAccess
Functions
Network Subscriber
UE
ResourcesControl
NetworkAccessNetwork
#2
Subscribersto Verizon
Network
Transit Routing
NetworkRouting
SubscriberData
IMSIMS-basedServices
DecomposedAccess
Functions
MGCF
IM-MGWIM-MGW
IMSCore
Wholesale Customers
PSTN
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Conclusions
Cable Companies are leading US IMS deployment Service providers have more complex plans:
Organizational convergence Fixed-to-mobile integration
IMS based LTE Voice IMS-based LTE Voice Split 4G strategy
Cable companies follow WiMAX with Clearwire Cable companies follow WiMAX with Clearwire Verizon is leading LTE deployment and one voice initiative
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