Marketing you can measureTM

Coast DigitalPresentation for Colchester Connected – Mobile

TrendsRoss Henderson – Business Development Manager

29th July 2011

Marketing you can measureTM

We are a B2B digital agency,delivering ROI through lead generation.

Full service Digital Agency Results and objective orientated Fit-for-purpose technologies Established in 2002 £2m annual turnover Profit making business 35 full-time staff Our people make the difference B2B specialists

About Coast Digital

Marketing you can measureTM

Digital strategy

Strategy and planning

User experience / usability

Conversion and traffic analysis

Information architecture

Functional specification

Competitor analysis

CRM

Conversion rate optimisation

Design and build

Creative

E-learning

User-centred design

Development

Accessibility

Content management

E-commerce

Mobile development

Flash production

Viral games

Video production

Facebook applications

iPhone applications

Online Marketing

Search engine optimisation

Pay per click

Affiliate marketing

Email marketing

Social media and PR

Media planning and buying

Tracking and analytics

Video and viral seeding

Mobile marketing

Our services

Marketing you can measureTM

By 2013 people will use mobile devices to access web information more than fixed internet• Now is the time to take action

• Huge shift in the way we consume content

• Social Media and Convergence

• 28 days for the iPad to reach 1m sales!

Marketing you can measureTM

Think Mobile, not Mobile WebsiteFive tips...

1. Don’t just copy your current website

2. Keep it simple

3. Recognise its role in the broader business

4. Offer two-way value transaction

5. Learn from user behaviour and responses

Marketing you can measureTM

2011 is the last chance for brands to embrace before it’s too late - IAB

So, what can we do next?

• Competitor research – grab your phone and check them out!

• Interrogate your analytics – how much mobile traffic are you already

receiving

• Research the search market to see trends in keyword volumes from

mobile devices

Marketing you can measureTM

Final thoughtThe ability to create experiences by deeply engaging the user, using natural interfaces and integrating processes and devices, will be what differentiates leading companies and systems from the rest.

Accenture Technology Vision 2011

Marketing you can measureTM

/hendersonross @Ross_Henderson ross.henderson@coastdigital.co.uk

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www.coastdigital.co.uk

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@coastdigital /digitalmarketingagency

Marketing you can measureTM

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