Slides CRT TPI Startup Entrepeneurship Lesson 6 Federico Capello 12sep15

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LEZIONE 6 Federico Capello – SEE YOUR BOX

12 Sep 2015 mail: [email protected] twitter: @fcT0

12 September 2015

Lezione 6 Federico Capello COO & Co-founder SEE YOUR BOX Dai banchi di Talenti per l'Impresa all'impresa sul mercato: storia di un successo From TPI course to a real start-up on the market: a successful story

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•  About me •  SEC I: #TECH #STARTUP

•  Definition

•  Lifecycle and finacing

•  SYB milestones

•  SEC II: HOW WE MADE IT •  #Vision

•  #Team

•  #Execution

•  SEC III: CASE HISTORY •  @SeeYourBox Real-Time monitoring logistics service

LESSON 6 – 12 Sep 2015

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ABOUT ME

Bachelor Degree

Economics 2008

Erasmus Pantheon-Assas

Paris II 2009

Business Admin.

Dissertation CSR 2012

Entrepreneurship Programme

Bath University Jul 2013

Talenti per l’Impresa

Fondazione CRT 2013

Sustainability Report GRI

2012

Technology projects – Home

automation - Security

2013

Start Up Weekend IOT Start Up Navigation &

Monitoring Sector 2014

IOT Start up 2014- now

[email protected]

Federico Capello twitter fcT0 mail: [email protected]

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•  Definition




•  #Team

•  #Execution



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•  INNOVATIVE PROJECT (product or process)

•  HIGH FAILURE RATE (9 on 10)

•  SOLUTION FOR REAL PROBLEM •  MAY EVOLVE TO A COMPANY

* Riccardo Luna “Cambiamo Tutto!”, Editori Laterza, pag.15

#TECH #STARTUP : DEFINITION*

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#TECH #STARTUP: LIFECYCLE AND FINANCING

http://fundersandfounders.com/how-funding-works-splitting-equity/

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#TECH #STARTUP: SYB MILESTONES

2013 2014 2015 2016 2017 2018 2019

ü  Business idea ü  Team creation

ü  Beta system version ü  Awards ü  Commercial contacts ü  Key partnerships ü  MOU agreement

ü  BlueLion Incubator ü  Swiss branch ü  2nd system version ü  B2B exhibitions ü  First client ü  EU-Cisco funds ü  Revenues •  EBITDA 0

•  Revenues > $2ml •  EBITDA positive

•  Brand •  3rd system version •  Revenues > $10ml •  Net profit •  Market penetration

•  Company organization •  4th system version •  Revenues > $25ml

•  5th system version •  Revenues > $80ml •  Cash positive

1st injec>on Seed Round Round A Round B Round C

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•  Definition




•  #Team

•  #Execution



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#VISION: #IOT #TECH

SEE YOUR BOX mission is to provide a real-time logistics monitoring service for goods

shipped around the world without need for a dedicated communication infrastructure

We believe Internet of Things technology is the key to provide this solution

http://postscapes.com/what-exactly-is-the-internet-of-things-infographic

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#VISION: #IOT #TECH #DETAILS

http://postscapes.com/what-exactly-is-the-internet-of-things-infographic

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•  Economic Profit is not considered as company priority in mid-terms

•  Focus on users and data collection •  Big Data Analysis

#VISION: #IOT #VALUECREATION

Objec&ve IOT Startups: EQUITY VALUE CREATION

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#VISION: #IOT #EQUITY #VALUE @WAZE

RECENT M&As (MULTIPLES ON ANNUAL REVENUES)

Waze data used to improve navigation experience for 250m of Google Maps users and over 800k websites connected via APIs

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#TEAM: #ORGANIZATION

COMPATIBILITY SKILLS COMPLEMENTARITY

Focus on:

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#TEAM: #SELECT #PERSONALITY WITH #MEYERS-BRINGS #TYPE

https://memoirsofhereafter.files.wordpress.com/2014/12/myersbriggstypes.png

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#EXECUTION: #WORK #HARD

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#EXECUTION: #STRUCTURE #PROCESS

IDEA + TEAM + PRODUCT +

CUSTOMERS + PASSION + MONEY +

SUPPLIERS …are not enough…

…you need to define internal

PROCESSES…

+ =

… to create a REAL

COMPANY

Porter’s Value Chain

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•  Definition


•  SYB milestonesimeline


•  #Team

•  #Execution



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This report is solely the property of See Your Box Ltd. No part of it may be circulated, quoted, or reproduced for distribution without prior approval from See Your Box Ltd. This material was used during an oral presentation; it is not a complete record of the discussion. No liability is attached to See Your Box, with respect to any information, estimates, forecasts or projections set out in this presentation See Your Box does not accept responsibility or liability for any loss or damage suffered or incurred by you or any other person or entity however caused (including, without limitation, negligence) relating in any way to this Presentation including, without limitation, the information contained in or provided in connection with it, any errors or omissions from it however caused.

Make your box intelligent

@SEEYOURBOX

www.seeyourbox.com

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@SEEYOURBOX: AN INTELLIGENT SOLUTION TO COMMON LOGISTICAL PROBLEMS

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@SEEYOURBOX SOLUTIONS FULFIL TODAY’S LOGISTICAL NEEDS

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@SEEYOURBOX PROVIDES A FULLY INTEGRATED SERVICE

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@SEEYOURBOX: ONE BUTTON DOES IT ALL

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@SEEYOURBOX: YOUR INFORMATION IS SAFE

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@SEEYOURBOX: INFORMATION IS ANALYSED IN REAL TIME

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Fondazione Cassa di Risparmio di Torino Via XX Settembre, 31 – 10121 Torino

www.fondazionecrt.it

Slides CRT TPI Startup Entrepeneurship Lesson 6 Federico Capello 12sep15

Leadership & Management

Transcript of Slides CRT TPI Startup Entrepeneurship Lesson 6 Federico Capello 12sep15