ENUM in Austria (+43)

Lessons Learned … & some Ideas

Robert Schischkaschisch@enum.at

ENUM Day Dublin, Nov. 28th 2007

Agenda

Moving from trial to production Status ENUM in +43 Is ENUM a „product“ How to stimulate User-ENUM

Lessons Learned 1/3 Technical problems are usually easy to

solve Organizational and legal problems are

challenging Validation is one of the most

important issues Process design must not rely on

cooperative carries … unless you are in the position to force them that´s why we have this complex VE modell

Lessons Learned 2/3 well defined and stable rules are key for

market development smaller service providers, comming

from the ISP perspective are more likely to adopt ENUM-Services …. than those making money by termination fees

Key factor for success is the availability of open VoIP product

stimulate demand for PBX-Integration etc.

Rebuilding a PSTN-style service on IP- Technology will not help

Lessons Learned 3/3

Trials do not necessarily trigger product development

R&D guys are not necessarily involed in product definition, marketing, etc.

take care to whom you are talking during a trial phase and try to assure that „real world“ product managers are involved early

History of ENUM in Austria

Summer 2002 – Trial initiated Dec 2004 – enum.at founded,

production registry opened May 2005 – "ENUM" numbers +43

780 available (March 2006 – IENUM wins +353 bid) June 2006 – infrastructure ENUM trial

started

Registrars

larges telcos hesitate to join small / medium ISPs offering VoIP are more

flexible and willing to use different revenue models selling broad band access and not call minutes Integrated telephony solutions (IP-centrex) with

ENUM-support for small/medium enterprise customers

Agressive low-price mobile operator offers VoIP-Service based on 0780-numbers

Local BB-Initiative in Carinthia joined in April 07

ENUM domain statistics

7859 numbers* as of 31.10.2007

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

Jan

05

May

05

Sep.0

5

Jan

06

May

06

Sep.0

6

Jan

07

May

07

Sep.0

7

800pnmobile720geo780

* +43 has an OPEN numbering plan; ~35.000 users

PBX-Integration

PBX ENUM& VoIP

VoIP / Internet

VoIP / Internet

PSTNPSTN

Reuse of existing hardware No new devices needed No change in user experience

+43 1 5056416

sip:office@enum.at

User ENUM Is more a feature than a product Needs quite a lot of explanation Could be offered stand alone…. but is

usually not of great use for average enduser as a standalone product

Turbocharger for VoIP

ENUM is part of a solution

… what customers really want

… and what they sometimes get

Critical factors for success

ENUM Domains as part of standard VoIP offers

eg. for connecting branch offices

Products with „out of the box“ ENUM features PBX (eg. Innovaphone) IP-Phones (eg. SNOM) Terminaladapters (eg. AVM Fritz Box) Asterisk, SER, …

Business Models for existing Registrars

Up-selling for access customers to foster customer retention / loyalty

Bundling DSL with ENUM-enabled soft-PBX Upgrading legacy-PBX systems with Asterisk „Beeing different“ … we are the „good

guys“ Independent VoIP accounts using +43 780 no real business model (yet) for mobile

numbers :-/ (Instant Messaging vs. SMS?)

VoIP market

numerous „VoIP“ products around open and independent accounts, TDM-

replacements, proprietary solutions average user will not understand

product features to communicate the USER-advantage of

ENUM enabled VoIP-solutions is key "free calls over the Internet" Internet calling Internet no need for PSTN

ENUM Federation - Motivation

ENUM is a complicated technology Only geeks know what it can be used

for Products that use ENUM are hard to

identify for end users „VoIP“ can mean a lot of things People want solutions, not technology

Remember the turbo charger

ENUM Federation - Mission

Make ENUM-based products easily recognizeable (and desireable!) for the end user

Define characteristics of such products

Establish a brand Promote those solutions

ENUM Federation – 1st product identity

„free your voip“

Identifies VoIP products where accounts are openly reachable via (user) ENUM.. And where accounts can reach other ENUM-

enabled accounts … Both for free

(„if this logo is on my phone, i can talk to others that have that logo on their phone for free..“) Community building

ENUM Federation – work plan

Create identity (logo, brand, etc.) Define product characteristics Establish identity for product type Promote Supervise identity material usage

(create more product types, start over..)

ENUM Federation – admin setup

Members: (user) ENUM tier 1 / registries Currently commited: Ireland (+353), Czech

Republic (+420), Austria (+43) Broad interest from other registries

Identity users: vendors (esp. Tier 2 / registrars)

Current plan: Association under Czech law Non for profit Non-registry biased („oh no, not the Austrians

again!“)

ENUM Federation – questions / contact

Soon: www.enumfederation.org www.freeyourvoip.org

Until then: alexander.mayrhofer@enum.at robert.schischka@enum.at

Thanks for your attention!

Questions?

enum.at GmbH robert.schischka@enum.at