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![Page 1: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/1.jpg)
Slide titleIn CAPITALS
44 pt
Slide subtitle 20 pt
ERICSSON LABSopen innovationmobila tjänsteplattformar, Skellefteå, 091006
![Page 2: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/2.jpg)
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Table of contents
› Support for open innovation
› Offering to developers
› Business Dilemmas
![Page 3: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/3.jpg)
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Create your innovation
Creativity is in the crowd
Labs – Portal and back-end system for open innovation
![Page 4: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/4.jpg)
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Developers dilemma
ResearcherIphoneDeveloper
HobbyDeveloper
TelecomDeveloperStudentAndroid
DeveloperJava
DeveloperWeb
Developer
OperatorOperatorOperatorOperator
MMSC
HSSCSCF
SBGPGMIMS
coreNNI
UNI
WAP-PUSHNAT/FW
MediaGateway
Media & ApplicationServersMPS
SMC-CCharging
MRFP
Hosting server CellID dB
RecommendationMaps
Service Providers
Fragmentation, operator reach, technology complexity & access
![Page 5: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/5.jpg)
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Ericsson Simplifies
Capability Provider
Operator
Ericsson LabsEricsson Developer Connection (EDC)
Operator
ResearcherIphoneDeveloper
HobbyDeveloper
TelecomDeveloperStudentAndroid
DeveloperJava
DeveloperWeb
Developer
Ericsson IPX(MM Brokering)
Fragmentation, operator reach, technology complexity & access
![Page 6: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/6.jpg)
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Multi Media Brokering (IPX)
• SMS• MMS
Messaging
• Position information
• IP mapping
User information
• Premium SMS• WAP Dialogue
Payment
Global operator reach and Commercial API’s
![Page 7: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/7.jpg)
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Simplicity for Experimental Developers
CapabilityProviders
Operators
Ericsson Labs
Beta InternetEnablers
Beta TelecomEnablers
You
ResearcherIphoneDeveloper
HobbyDeveloper
TelecomDeveloperStudentAndroid
DeveloperJava
DeveloperWeb
Developer
Beta enablers, live test, integration with IPX
![Page 8: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/8.jpg)
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Create your innovation
Knowledge building Innovation Business building
ü Learn what it takes to produce cutting-edge applications
ü Build your innovation on top of Ericsson open beta enablers
ü Find and understand business opportunities
Labs is an initiative for open innovation by Ericsson Research
![Page 9: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/9.jpg)
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Target group
Developers, developers, developers.... And that means YOU!
![Page 10: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/10.jpg)
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Developer Offering
Development support Hosting & Test Showroom
Applications
ü API’s and coding resources ü Tutorials & Forumsü Tools & back-end enablers
ü Deployment ü Application serversü Testing & evaluation
ü Publish in appstoresü Feedback
Download – Create – Upload – Publish – Evaluate
![Page 11: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/11.jpg)
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Developers
Enabler API offeringsto empower developers
Many cutting-edge technologies for mobile, web and IPTV
API examples
Streaming
IPTV
Positioning
Maps
Messaging
![Page 12: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/12.jpg)
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Business dilemmas
› Curse of scale
› Curse of platform fragmentation
› Curse of revenue sharing
Mitigation required – how? Interest from SMEs for small scale with limited SLA?
Brand
OS
Model
OS
Model
Model
Cost
Volume/SLA
![Page 13: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/13.jpg)
Slide title 30 pt
Text 18 pt
Bullets level 2-516 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
© Ericsson AB 2009
Visit
Prototypes and betashttp://labs.ericsson.com
Commercialhttp://www.ericsson.com/developer
![Page 14: Slide title In CAPITALS 44 pt Slide subtitle 20 pt ERICSSON LABS open innovation mobila tjänsteplattformar, Skellefteå, 091006.](https://reader035.fdocuments.in/reader035/viewer/2022062621/551c4f1a5503469d6a8b4b0f/html5/thumbnails/14.jpg)