WEBSITE DESIGN, BY CAPTAIN OBVIOUS

FIRST THINGS FIRST

Strategies for commercial websites vary…

But there are three main goals that should always be the same:

1. Attract new visitors

2. Nurture visitors who return

3. Turn both into customers

So, how can you strive to reach those goals?

OUTLINE

•Navigation• Imagery•Calls to action•Content Management System•Ownership

NAVIGATION

Three words:

Keep It Simple

Yes

No

Tip: Don’t use words that readers might be unfamiliar with.

Example: Screws > Inclined planes wrapper helically around axes

IMAGERY

Always address the three Ws of website design through imagery:

Who you are

What you do

Who your target audience is

Tip: When it comes to imagery, we almost always suggest a set of rotating images at the top of the home page.

Example: In the rotation, use no more than 5 images and include a text overlay that describes each image.

CALLS TO ACTION

Closing is the goal, so don’t forget that the consumer should constantly be reminded of how to contact you. That way, when they decide to hire/purchase, the process is simple.

Tips:

• Contact information should be on every page

• Google maps should be included on specific locations

• Include different calls to action throughout site

CMS, AKA CONTENT MANAGEMENT SYSTEM

Your website should be coded in a CMS, without exception.

What CMS do we recommend?

Wordpress

OWNERSHIP

GOAL: Make your website hosting relationship your own, so that it can never be held hostage.

So you don’t end up like this lady:

How to do it:

• Have your agency provide you with the layered Photoshop files used on your site.

• Have the agency develop your site on an open-source CMS.

• Finally, NEVER let them host your website.

QUESTIONS?

Contact us: 813-282-8300

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