Social Media Marketing

Social Keeda Think Tank

Presentation Objective:

1. Why go Social?

2. What are the Benefits?

3. What we Do?

4. What will be my investments and ROI?

Social Media Marketing

Consumer Engagement

Enables

Social Media MarketingBenefits ???

3X Your Brand Awareness

3X Your Brand Awareness

Excellent Lead Generation

High Brand Recall

Referral Impact

Multiple Formats of Engagement ContestsVideosSimulationsAPPS

How We do IT

Step 1: Social Media Strategy: Positioning & TG Demographics

The Process:

Your Central Theme/ USP that will connect you and your consumer.It can be your Positioning statement

Online research of competitor activityGroup discussion with key stakeholders on the central theme.

Establish TG demographics

Age:Occupation:Family Size:Interests:Region of Living:Key Reasons to buyCompetitors shopped with:Etc…

The TG understanding is done through a series of following activities:

Interviews with shoppersOffline researchFeedback FormsDiscussions with stakeholders

How we do?

Step 2: Campaign CREATIVES

The Process:

The Strategic Position and TG understanding helps us develop suitable creative's for the campaign. These creative's are FBML codes which will be utilized for the campaign

Study of online activity of the TG.Develop suitable tools to Engage with the TG.

1. The Landing Page & Banner

These are divided into three areas of operation

2. The Social APPS

3. Social content

Step 2: Campaign CREATIVES

CREATIVES RESOURSES

Landing Page FBML Coded Flash Version embedded on Facebook

Banners FBML Coded embedded on Facebook/ Youtube

Videos Client Existing or new. (Shopper experience, Interviews, New Products)

Contests FBML coded with enquiry track back

Engagement Module Dali Posts highlighting the key USP

Facebook Exclusive Integration of Mobile with Facebook Account for Getting Loyalty Points

Loyalty Points

Social APP FBML Coded APPlication

Simulator Game FBML Coded with the purpose of delivering the key message

New Launch Videos Videos of new range launched

Step 3: Engagement with the Consumer

How we do it?

Building a Strategic Follower Base for the client’s consumers (Fans) on the social networkAssessment of online activity for consumers and Engaging them with the Social Network.Deploying campaign creative's and monitoring the response on a continuous basis.

In order to build the Fan Following we explore both online and offline medium extensively.

Online:Involves a series of activities done continuously on the Social Media like

Sending Invites to PeopleEngaging people on similar groupsPaid Marketing on FacebookViral Activities like Referral Points, Viral Videos, Quizzes, Contests etc

Offline:Involves a series of activities to promote the social media campaign

Utilizing ShopFlorLive Facebook KiosksBranding in store about Facebook/ YoutubeLinking ATL and BTL campaigns with Social Media Campaign

Step 4: Measure Results

What all is measured and reported?

Our Team continuously monitors your Social Media Campaign and Reports Back the Findings on a monthly basis

Analytics:

Insights:

There are two sections of the monthly report (A) Analytics (B) Insigths

New UsersInteractionsMedia ConsumptionUser Age/ Location/ City

Fan Projection for Next monthCost Per FanEngagement IndexViews/ Comments/ Feedback

ROI andInvestment???

The Measure of Success???

You Fan Base will reflect the true measure of your campaign success.

We will look foreword to a Fan Base of Minimum 30,000 within 6 months of activation.

This would mean a total connection base of 1.5 Million people online.

Engagement Index > 7%

Engagement Index =Consumer Engagement over the period of campaign

Total Fan Following Count

Daily View by more than 2.0 Lac people

Amit Agarwal(+91) 9999 89 3817Ruchi Mittal(+91) 9999 89 3814

Contact Social KeedaResource Centre

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