Slide human behavior


Mobile App


Speculative Concept

Human behavior in grocery stores

Looking for a desire product.


Mobile App


Analyzing the options.


Mobile App


Contemplating.


Mobile App


Different choices , more time to decide.


Mobile App


Testing the product


Mobile App


Hesitation to make a decision.


Mobile App


Label reading


Mobile App



Mobile App


Choosing products

http://youtu.be/a5Tbz9dIqMU

http://youtu.be/a5Tbz9dIqMU

Behavior observed

The more options someone has, the longer it

takes to a decision..


Mobile App


Behavior observed

Read the label before making a decision about buying a product.


Mobile App


Behavior observed

Groups of people take longer to decide.


Mobile App


Behavior observed

When buying fruits or vegetable people prefer to pick them, than buy prepack.


Mobile App


Behavior observed

People with a grocery list take less time.


Mobile App


Unmet needs or desires

A system in which the label are quicker to read.


Mobile App



Easier way or system to look for the desire product.


Mobile App



More implementation of having a grocery list.


Mobile App



Mobile App


Interim Proposal

A mobile application to create a smart grocery

list, that will save time in the grocery shopping

process.

Interim Proposal

The customer can select the grocery shop,

create a shopping list, and it will tell the user

what brands are available, in which isle the

product is and all the nutrition facts of the product..


Mobile App


Interim Proposal

Applications includes an efficient method to go

grocery shopping, that will save time to the

costumer and made the grocery shopping a more pleasant experience.


Mobile App


Brand Name Develpoment


Mobile App


Kurzeil’s Blog &

Ethnographic

Research

Further

Development

Combinati

on

Brand

Name

Memory

Brain

Mapping

Behavior

Decisions

Products

Personal

Facilitate

Time

Technology

Shopping

Consider

Simple

Grocery

List

Easy

Quick

Informatio

n

Smart

Fast

Easy Grocery

Quick Grocery

Smart List

Shop n' Go

Shop n' Go

Friendly

Intuitive

Reliable

Efficient

Brand Character Diagram


Mobile App


Charater/Persona Tone

Language Purpose

KnowledgeableLaid Back

Efficient

Personal

SimpleSavvy

Effectiv

e

FunAssertiveHelpful

EngageInform

Organize

Decision Making

Honest

Shop

n’Go

Soundscape


Mobile App


Motion Identity Study


Mobile App


Motion Identity Study


Mobile App


http://youtu.be/18zl5XKsupoStudy

http://youtu.be/18zl5XKsupo

Purpose of the App


Mobile App


The mobile app helps making the grocery shopping

experience more pleasant and fast.

Contents of the First Screen


Mobile App


The home screen helps the user create a grocery

list.

Two Features within the App


Mobile App


• The app let the user choose the store. Also, tells

the user which is the closer store and how to get

there.

• According to the shopping list, the app tells the

user in what isle the products are, the different

brands and the nutritional facts of each

products.

Persona


Mobile App


• Never wears the same

outfit twice

• Single, has 5 cats

• Fashion blogger for

flea markets

• Income:$50K

App Research


Mobile App


Spring

Shopping

directly from

your phone, let

the user follow

designers to get

the last trends.

App Research


Mobile App


ExpediaFast way to find

information,

user friendly

layout.

App Research


Mobile App


Nike Move

Easy to keep

track of how

much you

move, stay in

sync, and

connected

with friends.

Mobile App


Mobile App


Shop n’Go

Home screen

Mobile App


Mobile App


Mobile App


Mobile App


Shop n’Go

http://vimeo.com/113911871

http://vimeo.com/113911871

Slide human behavior

Design

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