Retail Brand Ambassadors Professional Marketing Mag Jan 2010
Slh brand presentation jan 2011
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Small Luxury Hotels of the World, an unsurpasable collection of more than 500 hotels in more than 72 countries
Transcript of Slh brand presentation jan 2011
Opener 2008 High Quality.wmv
an introduction toSmall Luxury Hotels of the World™
Introduction - background
• SLH is a luxury brand of over 500 hotels in more than 70 countries
• An unrivalled portfolio of some of world’s finest small independent hotels
• Exceptional diversity of individual hotels and experiences
• From design hotels to palatial mansions and secluded private islands
• Focussed niche brand – just small, luxury, hotels
• Loyalty and recognition from like-minded customers around the world
• Community of unique independent hotels
Introduction - background
• Small Luxury Hotels of the World™ was formed in 1991
• SLH has offices in London, New York, Singapore and Sydney
• In 1992, SLH had 70 hotels in 12 countries and generated US$ 2 million reservations revenue
• In 2010, SLH had more than 500 hotels in 70 countries and generated US$ 70 million reservations revenue
SLH current global coverage
90309
116
What is it that sets SLH hotels apart ?
What is it that sets SLH hotels apart?
Hotels’ size and their stunning locations is unique in itself
What is it that sets SLH hotels apart?
Deliver personal and unobtrusive service
What is it that sets SLH hotels apart?
The delivery of unique experiences
What is it that sets SLH hotels apart?
Diversity of individual hotels
What is it that sets SLH hotels apart?
Geographic spread of hotels
What is it that sets SLH hotels apart?
Commitment to a single standard of excellence
What is it that sets SLH hotels apart?
Independent with strong individuality
What is it that sets SLH hotels apart?
History & Heritage
How to Make A Reservation
• Unique LX for LuXury GDS Code
• Worldwide telephone reservation service: 00 800 600 725
• Email [email protected] (Monday to Friday)
• Award winning website - slh.com
• Dedicated website just for travel agents – agents.slh.com
• VIP, Groups & Meetings and Worldwide Sales offices
• iPhone / iPad Apps
• Social media channels - Facebook / Twitter
Marketing Programmes by SLH
• Tactical marketing programmes that promote hotels by the experiences that they offer
• Packages can be booked in all channels and are commissionable
– City Sanctuaries by Small Luxury Hotels of The World™
– Beach Escapes by Small Luxury Hotels of The World™
– Country Retreats by Small Luxury Hotels of The World™
– Honeymoons by Small Luxury Hotels of The World™
– Spa by Small Luxury Hotels of The World™
– Golf by Small Luxury Hotels of The World™
– Gourmet by Small Luxury Hotels of The World™
THANK YOU FOR YOUR ATTENTION
