Slater Research Services Historical Research Slide Share 3rd
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We\'ll begin by showing you several core reasons about how Historical Research improves your firm\'s success in critical situations
Transcript of Slater Research Services Historical Research Slide Share 3rd
SLATER RESEARCH SERVICES
Historical Research???
What is it?! And why would I need it??!!
Just what you don’t want for a lovely summer day – lined up for a broadside from the competition!
If you’re in advertising, marketing, public relations or corporate communications, you have more than a clue “why” already.
If you are not in any of those aspects of your business, then please pay attention & you’ll see “why” soon enough.
And historical research keeps you from that sort of attack how? By knowing as much as possible about your competitor’s past, you can plan where he’ll attack & how to meet him head on!
A bit of background research on this competitor should give you everything you need to know about tactics, allies, how he fights, and when to expect to see him again.
Almost as good as having his tactics diary in your back pocket!
It can be tough cruising around waiting to be attacked, what?? With a bit of historical research, you’ll know in advance which competitors to strike – where – and when!
If you know whom, where, & when, then business competition becomes a whole new game – your game!
That’s only one of the advantages to adding historical research to your portfolio.
Sure, it may seem to be the most business-like version. But look deeper, & you’ll see far more opportunities!
This is a Rolls Royce! This one isn’t! So how to choose?
Decisions, Decisions, Decisions??
Gorgeous, luxurious, elegant, turns heads on the road …
But this Bugatti won a Grand Prix in Monaco!
Historical Research!
But right now, I’m not looking to win a race. What I need is classic, steampunk elegance that will make sure clients notice my firm & what it offers.
While it may look as if the choice were obvious, until others know why you want something, their idea of a choice be obviously be wrong!
Winning is still everything to you. It just may be, that how to win & what you prove by winning are different one time to the next.
Lesson One on how Historical Research can help your business. There are many more lessons, but we at Slater Research Services thought you might want to relax at home & ponder this lesson!
Always here with the ideas that you need:
SLATER RESEARCH SERVICES
(412) 531-2760
E-Mail: [email protected] – or –
200 Buchanan Place
Pittsburgh PA 15228
