Slam dunk 15min_present
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Transcript of Slam dunk 15min_present
PointPoint TO Purcha
se
ProblemsProblems NeedsNeeds
Audience
Difficult to acquire information for the unidentified products.
A platform that allows them to obtain the product information or purchase them directly.
Time consuming to search the product information.
A platform that shortens their searching time and enhance the accuracy of searching the right items.
Film Producer
Only able to receive sponsorship from brand-owner at the inception.
Increase the income source for the films produced. A way to extend their movie distribution channels.
Brand Owner
Low brand/product awareness for some products appearing in the film / TV programme.
A platform that makes the audience can point to any product (even unknown brand) on the screen and easily obtain the product information.
May lose potential customers due to the inconvenient shopping channel.
A platform that provides a convenient shopping channel.
Missions
“Provide a one-stop solution for on-line movie-watching, product searching and online shopping through a web-based platform”
Page 9
Research Data for China Market
China Internet Users : 384 millionBroadband Internet Users : 346 millionTop 3 Internet application : online Music, online news, search enginesTop 3 fast growing : online payment, Travel booking, Online application online stock tradingSearch engine Users: 235 million (main purpose : entertainment)Online shopping spending : 250 billion yuan
Industry spending on online display advertising : 18 billion yuanTop 5 online display advertising industries:1. Automobiles : 16.1%2. Fashion : 14.8%3. Entertainment : 10.6%4. Computer electronic product : 10.3%
5. FMGG : 8.4%
Point TO Purchase
Name: St Mark's Basilica Location: Venice, ItalyLanguage:ItalianWeb-link: Country Web-site
Useful link:Traveling Web-siteFans group:Facebook Group
Brand: OmegaModel: Co-Axial Chronometer Price: HKD 40,000Web-link: Company Web-site
Discussion: Discussion BoardFans group: Facebook Group
Brand: SonyModel: VAIO VPCZ117 GGPrice: HKD 19,980Web-link: Company Web-site
Discussion: Discussion BoardFans group: Facebook Group
Just click a button to snapshot the clip without any interruption
Your snapshots
Brand: Aston MartinModel: DBSPrice: HKD 4,500,000Web-link: Company Web-site
Discussion: Discussion BoardFans group: Facebook Group
Brand: OmegaModel: Co-Axial Chronometer Price: HKD 40,000Web-link: Company Web-site
Discussion: Discussion BoardFans group: Facebook Group
Our Final Prototype = A + B + C
Price: HKD 40,000
Price: HKD 19,980
……………………………………………………………………………………………..
Total: HKD 59,980
Confirm Purchase
Shipping Address
Credit Card
We will send you the purchase order confirmation and delivery date within 24 hours.
If you have any enquiry, please contact our customer representative at 1-800-1234-5678. Thank you.
Thank You
Download movie
through P2P web-
based platform
Audience searches
information through
P2P interface
Audience purchases product / service through
P2P platform
Audience P2PTV / Film
producers
P2PBrand owners
Audience P2P Brand owners
Business ModelBusiness Model
Slum Dunk Slum Dunk
Q & A