SLA PHARMACEUTICAL & HEALTHCARE TECHNOLOGY DIVISION APRIL 8, 2008 HILTON ST. PETERSBURG CARILLON...
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Transcript of SLA PHARMACEUTICAL & HEALTHCARE TECHNOLOGY DIVISION APRIL 8, 2008 HILTON ST. PETERSBURG CARILLON...
SLA PHARMACEUTICAL & HEALTHCARE TECHNOLOGY DIVISION
APRIL 8, 2008HILTON ST. PETERSBURG CARILLON PARK
Re-purposing the Information Specialist
Layne M. Johnson, Ph.D.
There Are Lots of Opportunities – What Do Users Need?
Today’s Knowledge Users Drive NeedInformation Professionals and ServicesUnderstand Your ValueWhere are the Opportunities?Where the Trends are Leading Us
Recognizing and Influencing the Trends
Disintermediated online searching – 1980’sThe availability of electronic databases -
building end user resources – late 80’s and early 90’s
Electronic journals established great value – early to mid-90’s
The internet and intranets – early mid 90’s - present
Recognizing and Influencing the Trends
Centralized management of information programs – mid-late 90’s – to present
Outsourcing and insourcingLibrary closures - global archivesBusiness process outsourcingThe struggle to establish value in the futureAll of these trends have required
information professionals to adapt!
Today’s Knowledge Users
Recognize when Google isn’t enough (sometimes!)Yet, more than 75% feel the web is effective for
generating search resultsAre more confident that search results with
sophisticated tools and content will have a more meaningful impact on their work
Publishers see more article downloads and submissions from outside the US than from the US (American Chemical Society, November 2007)
“Free Web Search vs. Paid Search Tools” – an independent study of 415Researchers and managers conducted by Martin Akel and Associates, August2007
When Today’s Knowledge Users Fail to Find the Information they Need…
64% turn to experts and colleagues inside their organization
17% turn to experts outside their organizationsOnly 1% admit to consulting a research librarian20% feel they find all the information they need on
their own
“Free Web Search vs. Paid Search Tools” – an independent study of 415Researchers and managers conducted by Martin Akel and Associates, August2007
Information Professionals and Services
New Business Models Continue to Develop as User Needs and Technologies Change
Re-purposing the Information Professional
Align more and create roles with sponsoring and other functions within your organization Strategic Planning, Business Intelligence, Competitive
Intelligence KM, Knowledge Discovery, taxonomies, ontologies,
text mining, analysis, Market Research Regulatory Intelligence Licensing & Acquisitions, External & Scientific Affairs Communications, Medical Affairs, Publications
Strategy Quality Improvement – 6 Sigma, Lean Procurement & Contracts IT & Informatics
Re-purposing the Information Professional
Align and create roles with vendors and other functions outside of your organization Information, management, administration, leadership roles in
the non-profit sector Medical Communications, Publications Strategy, online sites
like WebMD Information Companies of all sorts – infinite possibilities,
aggregators, database producers, internet start ups, publishers Academics – library or information centers, teaching Go back to school – Medical School, etc. Hospitals and healthcare companies (payers) Consulting firms, think tanks or build your own consulting
business Build your own business – follow your passion – buy a business
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Re-purposing the Information Professional
Must meet changing user needs Searchers shift to content management, access,
deployment
Keeping up with technology is a top concern – (and IT and Informatics should no longer be thought of in a negative context!)
Either catch up, or be left behind
Trends in Web Functionality
Weblogs (blogs) Web networking Wikis Twittering Personal web presence –
YouTube, LinkedIn, domains
Podcasts NetFlix RSS feeds (and other forms
of many-to-many publishing)
Social software web application programming
interfaces (APIs) Online web services such
as eBay, NYC subway route mapping, Google maps, cyberhomes, banking
The Power of Networking
Expertise Networking
Network Visualization
Translating Value in the Future
Focus ONLY on the true value-added products and services Wikis, blogs, Web 2.0, networking, collaboration e.g. Prepare to be outsourced, understand business process
outsourcing and develop your strategies for implementing it Step ahead of the pack and take courses – about anything! –
stay very involved with professional organizations, volunteer Prepare yourself – there are some really great skills that
many do not have (ontologies, taxonomies, KM, CI, analysis) NETWORK, NETWORK, NETWORK – know what it
means and learn how to do it well – giving back Be proactive and cooperative vs. reactive and defensive Stay close to key decision makers (your management, your
users)