SLA ORGANIZATIONA

L LOYALTY WEBINAR

James KingJames.King@nih.gov

February 27, 2014

HISTORY OF EFFORT

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Jan. 2010 – James Kane ‘rocks’ SLA Leadership Summit

May 2011 – Call for Loyalty Project Chapter ProposalsJune 2011 – Chapters selected and loyalty survey results posted

Aug. 2011 – Jim started working with each chapter individuallyDec. 2011 – All six chapters meet virtually for first time

2012-2013 – Chapters work on five focus areas & Jim Kane builds Field Guide

Jan. 2014 – Loyalty Field Guide posted to web site

LOYALTY PROJECT TEAM MEMBERS

FLORIDA/CARIBBEAN - Dee Baldwin, Joy Banks, Liz Bumgarner

MARYLAND - Ashley Conaway, Annette Haldeman, Cindy Sheffield, Diane White

MINNESOTA – Molly Dinneen, Dru Frykberg, Karen Mackey, Rachel Wangerin

ROCKY MOUNTAIN – Julie Cavender, Recca Larson, Jason Youngstrom

SOUTHERN CALIFORNIA – Robin Dodge, Drea Douglas, Bill Lee

WASHINGTON, DC CHAPTER – Lois Ireland, Marie Kaddell, James King, Victor Monte, Mary Talley, Chris Vestal

James Kane - http://jameskane.com/3

WHY LOYALTY?

WHY LOYALTY?

Three Simple Questions:

Do you make my life safer?

Do you make my life easier?

Do you make my life better?

STAGES OF LOYALTY

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IDEAL LOYALTY DISTRIBUTION

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SLA’S LOYALTY DISTRIBUTION

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BENEFITS OF LOYALTY Increased engagement/participation

as a leader, volunteer, and/or contributor to events/activities

Forgiveness for mistakes and missteps made by the

organization and individuals Advocacy

to peers, employers, stakeholders, media Retention

of membership

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LOYALTY COMPONENTS

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PROJECT FOCUS AREAS

PROJECT FOCUS AREAS Community Engagement – Southern

California

Leadership - Minnesota

Member Relations – Rocky Mountain

Remote Member Engagement – Florida and Caribbean

Sponsor Relations – Maryland and Washington, DC

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COMMUNITY ENGAGEMENT – SOCAL

How do we broaden our appeal beyond librarians?

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Actively look for opportunities

Identify natural overlap areas

Start with Library and iSchools

Partner with related regional associations

LEADERSHIP - MINNESOTA

How do you continue to develop leaders while also protecting from burnout?

Burnout Mitigation

Recognition of Past Leaders

Restructuring

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MEMBER RELATIONS – ROCKY MTN

For a better Member experience, how do we get to know our members better?

Exploring CRM Work with HQ Add fun to board intros Personal Outreach to Members Experiment with events

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REMOTE MEMBERS - FLORIDA

How do you encourage engagement when members are spread so far?

Act regionally Get personal Patience

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SPONSOR RELATIONS – MD & DC

How do we foster vibrant and two-way relationships with current and potential

sponsors? Change mindset Created sponsorship tiers Eliminate Fundraising Chair Created Sponsorship Toolkit

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ORGANIZATIONAL LOYALTY

COMPONENTS

SENSE OF BELONGINGa strong sense of connectedness.  SLA builds a sense of belonging through:

Recognizing Insight Proactive Inclusion Identity

SENSE OF PURPOSEmaking a difference.  SLA builds a sense

of purpose through:

Vision Fellowship Commitment

SENSE OF TRUSTConfidence that the organization is

dependable.  SLA builds and maintains trust in these ways:

Competency Character Consistency Capacity

RECOMMENDATIONS

NEXT STEPS

Question Everything

Start Small

Study the Organizational Loyalty Field Guide

Connect with one of the Loyalty Project chapters

Convert Membership Director to “Loyalty Czar”

Loyalty Czar training

MORE ON LOYALTY James Kane, author:

Twitter (@james_kane) Facebook (jameskane.loyalty)

SLA Loyalty: http://loyalty.sla.org/ James King - James.King@nih.gov SLA Loyalty Project List <sla-loyalty@sla.lyris.net>