Sla 2011 building expert networks
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Transcript of Sla 2011 building expert networks
©2010 Dow Jones & Company
Build an Expert Community with Social Media
©2010 Dow Jones & Company
If you were to learn about World War I, would you:
A)
B)
103,000,000
B)
152,700
C)
Web “1.0” gave “Everyone” a voice
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Web “1.0” gave “Everyone” a voice^ the opportunity to have
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Web 1.0 was no different…
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A select few have a voice
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Search became the mechanism to find info as the few with a voice became connected
2,003
2.5 Days
2,003
2.5 Days
1 out of 3 searches fail
2009 Outsell Inc.
200+ Million ~700 Million 100+ Million
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Everyone has a voice
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Social is about connecting people, not linking documents
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In a world where the web is about connecting people, not documents…
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You need to connect to the right people.
What can topical experts do for me?
Topic Experts
Industry Trends
New Sources
Filtered View
Companies / Products
Thought Leadership
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Mobile, led by smartphones and tablets, is rapidly transforming the information consumption habits of business professionals
What can topical experts do for my users?
Content Strategy
Cloud Computing
Expert
Semantic Technology
Expert
Social Tech Expert
Green Tech Expert
Mobile Tech Expert
What can topical experts do for my users?
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Quora
• www.quora.com• A “Question and Answer” site• Human powered, “crowd sourced” like wikipedia• Deep Twitter integration• Founded by ex-Facebook executives
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Quora
Search the questions and answers
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Quora
Feed of questions, topics, people you are following
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Quora
People you may want to follow based on your interests
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Quora
Overview of topic, and recent questions and answers
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Quora
Single question and recent answers
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Quora
Users can vote up and down an answer
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Quora
Users can comment on an answer
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Quora
Follow a question to easily get updates
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Quora
Get detailed information on a user
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Quora
Follow a user to easily see their activity
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• www.linkedin.com• Digital “Rolodex”• 100+ million users, global• Provide news, research in addition to professional biographies
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LinkedIn Groups are searchable and contain great topical information and sources
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Filter groups by type of group and language
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Latest discussions in the group contain questions & answers plus sources; experts
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Top discussions selected by group owner
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Overview of a company, open positions, products, recent hires/departures
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Ability to follow a company for ongoing updates
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News on topics selected by members in that industry
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Ability to save articles for later reading, share with others
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Surfaces the top sources of news being shared; ability to follow source
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Shows who in your network has shared the news
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See everyone that has shared the news
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LinkedIn Signal: Updates from social media being shared by your network
What can topical experts do for me?
Topic Experts
Industry Trends
New Sources
Filtered View
Companies / Products
Thought Leadership
[email protected] http://linkedin.com/kensickles
bstg http://letstalkknowledge.com/
Thank you!!
http://www.slideshare.net/bstg
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Appendix
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Twitter Search
• http://search.twitter.com/• Search engine for Twitter• Lot’s of advanced search options• Not great with historical search• Twitter Search will help you with:
– Finding information sources– Finding experts– Real-time monitoring
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Twitter Search
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Advance search options link for best results
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Twitter Search
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Search free text of tweets, and/or by hashtag and language
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Twitter Search
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Use a Twitter user name as a filter (without the @)
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Twitter Search
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Geo-location filter
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Twitter Search
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Date filter (usefulness limited by minimal archive)
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Twitter Search
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Sentiment filter
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Twitter Search
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Restrict to tweets with links useful for finding sources
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Twitter Search
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Results on a hashtag containing a question