Max Kozak

Michelle Kendzerski

Katie Hartke

Angela Pfammatter

Jenn Kreger

All The Buzz Agency

From Russia Did not gain popularity in the

west until the 1950s The Cocktail Revolution

Rise of popularityDiverse use in the liquor industry

New Brand Unique Distillation and Filtration

process. Fewest Impurities of any Vodka on the

market. Great for mixed drinks, especially

Martinis!!

Smirnoff Bourbon

Primary Market Upper Class Men and Women ages 21-30

Secondary Market Middle class men ages 21-30.

Potential Market Middle class men ages 31-45

Introduce a new product Establish Skyy Vodka as the

purest in its product category Generate initial usage

Soft-sellJames BondSophistication

Promotional EventsMovie PremiersSponsor NightsFree cocktail recipe booklet with

purchase Print, Radio and TV

Simplistic Imagery Sex Appeal and Sophistication Quote and Catch Phrase Emphasis on Color Scheme and Bottle

Enter: James Bond