Skype Malaysia - Malaysian audience insights (August 2013)
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Transcript of Skype Malaysia - Malaysian audience insights (August 2013)
Skype Global ViewA look at Skype around the world
As global or as local as your campaign
AmericasEMEA
Asia –Pacific
ArgentinaBoliviaBrazilCanadaChileColumbiaCosta RicaDominican
RepublicEcuadorEl Salvador
GuatemalaHondurasMexicoPanamaParaguayPeruTrinidad &
TobagoUnited
StatesUruguayVenezuela
AustraliaHong KongIndonesiaJapan
MalaysiaNew ZealandSingaporeTaiwan
AustriaBelgiumCzechDenmarkEgyptFinlandFranceGermanyGreeceHungaryIrelandIsraelItalyNetherland
sNorwayPolandPortugalRomania
RussiaSaudi
ArabiaSouth AfricaSpainSwedenSwitzerlandTurkeyUkraineUnited
KingdomBulgaria*Serbia*Lithuania*Slovakia*Latvia*Croatia*Estonia*Slovenia*
Cyprus*
Pakistan*Algeria*Tunisia* Morocco* Qatar* Jordan* Lebanon* UAE* Bahrain*
73 countries worldwide
*PC Advertising sales only, mobile not currently available.
Skype Asia Close-Up
A look at the Skype audience in Asia
4
Skype reaches all age groups
51% Male 49% FemaleThe Skype audience skews
male and is young:66% of them are under the age of 35.
Source: comScore Media Metrix – May 2013
15-24 25-34 35-44 45-54 55+
36%
26%22%
10%6%
32%
24% 23%
11%9%
43%
23%19%
9%7%
33%
24% 23%
12%8%
Total Internet MSN Skype MSN HP
5
Why you need the Skype audience:
Skype users are influential:
According to Global Web Index, 54% of Skype’s
users say they are often asked for advice on
Technology or Gadgets; more than Yahoo,
Facebook or YouTube
Skype users are educated: 51% of them have university or post-
graduate education; higher than Facebook,
YouTube or Yahoo users.
Skype users are social: 85% of them spend more than 30 minutes per day on social networking; more than Yahoo,
Facebook or YouTube users.
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.
6
Interests and Active Online Search
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users. Question: Here is a list of topics that may interest you. Please can you indicate which of these you are strongly interested in and which have you actively looked for online in the past month?
Beauty products
Personal health care
Fashion Decorating/DIY
Health/fitness
Film Music Photography Food/restaurants
Pets/Pet Care Watching sport
Playing sport0%
10%
20%
30%
40%
50%
60%
MY - Lifestyle
Skype Youtube Yahoo Facebook
7
Interests and Active Online Search
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users. Question: Here is a list of topics that may interest you. Please can you indicate which of these you are strongly interested in and which have you actively looked for online in the past month?
Busin
ess
Cars
/aut
omob
iles
Econ
omy/
finan
ce
Gadge
ts
Pers
onal F
inan
ce /
Inve
stm
ent
Scienc
e an
d Te
chno
logy
Small /
Micro
Bus
ines
s
The
inte
rnet
/web
sites
Trav
el a
nd e
xplorin
g ne
w p
lace
s
Enviro
nmen
tal iss
ues
0%
10%
20%
30%
40%
50%
60%
MY - Others
Skype Youtube Yahoo Facebook
8
Posted Online Opinion
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users. Question: Which of the following products, services or topics have you posted an opinion online in the past month?
Alcoholic drinks Non alcoholic drinks/soft drinks
Snack products Fast food Food/restaurants Grocery products (food)
Grocery products (non food)
0%
5%
10%
15%
20%
25%
30%
MY - Food
Skype Youtube Yahoo Facebook
9
A third of Skype users are the main food shopper
33% of Skype users in Malaysia say they are the main food shopper in their household. An additional 61% share the shopping duties.
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.
10
Posted Online Opinion
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users. Question: Which of the following products, services or topics have you posted an opinion online in the past month?
Fash
ion/
clot
hing
Health
care
/pha
rmac
eutic
als
Pare
ntin
g/Ch
ild C
are
Skin
care
/hairc
are/
beau
ty p
rodu
cts
Busin
ess
Cars
/aut
omob
iles
Com
pute
rs
Film
s
Fina
ncial p
rodu
cts
Mob
ile p
hone
s
Mus
ic
Onlin
e Se
rvices
/app
licat
ions
Spor
ts
Tech
nology
/gad
gets
Trav
el/h
olid
ays
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
MY - Others
Skype Youtube Yahoo Facebook
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.