Skyline Village Chicago Deliverable
13
Skyline Village Chicago (SVC) Matthew Baron, Ibrahim Bengali, Stefanie Groner, TahaKagadawala, Mary Lin Final Presentation June 1 st , 2012 Students Consulting for Non-Profit Organizations
description
During the Spring of 2012, I was a team lead in Students Consulting for Non-Profit Organizations (SCNO) working with a non-profit named Skyline Village Chicago. Along with four analysts, I helped SVC, which creates events and builds community for retirees, in building their general member outreach and board recruitment plan. The final deliverables included board structure and recruitment guidance, continued leadership standards, marketing strategy, and promotional materials.
Transcript of Skyline Village Chicago Deliverable
Skyline Village Chicago (SVC)Matthew Baron, Ibrahim Bengali, Stefanie Groner, TahaKagadawala, Mary Lin
Final Presentation
June 1st, 2012
Students Consulting for Non-Profit Organizations
SVC is a collaborative community organization that
creates activities to enrich the lives of its members.
• SVC’s main demographic are senior citizens and retirees.
• The non-profit operates in Streeterville, the Gold Coast, River North,
and the New Eastside.
• It strengthens the community and promotes well-being by keeping
residents socially and mentally active.
• Some events they plan:
– Walking groups
– Parlor games
– Gala benefits
– Art tours
– Health seminars
– Concerts and speakers
Final Presentation – Skyline Village Chicago6/1/2012
In order to grow, SVC must recruit new board members
and general members.
Board
•Identify
•Recruit
Community
•Outreach
•Promotions
Final Presentation – Skyline Village Chicago6/1/2012
SVC needs to secure new board leadership for three
specific areas: fundraising, membership, and finance.
SVC’s Board Needs
Fundraising:
SVC requires increased capital as
they expand and offer new events
and services
Membership:
SVC wants to grow, both geographically
and socially, and improve its outreach
Finance:
With more funds, SVC desires a
member with past experience to
manage accounts
Final Presentation – Skyline Village Chicago6/1/2012
SVC should pursue a more structured board which would
make the leadership more engaged and successful.
Management Team Model
Better Defined Roles
Effective Organization
and Participation
Final Presentation – Skyline Village Chicago6/1/2012
Find and recruit board members from SVC’s immediate
network, expanding into the focused area.SVC’s Current Network and Targeted Organizations
Final Presentation – Skyline Village Chicago6/1/2012
- Associations
- Religious
- Performance
SVC should utilize the continued leadership guide to
promote its sustained success.
Build Community and Engagement
Meeting Coordination
Effective Communication
Succession and Development
Good Management
Final Presentation – Skyline Village Chicago6/1/2012
In order to grow, SVC needs to recruit new members to its
board of directors and its community as a whole.
Board
•Identify
•Recruit
Community
•Outreach
•Promotions
Final Presentation – Skyline Village Chicago6/1/2012
SCNO analyzed SVC’s target audience to enable stronger
and more direct connections with potential members.
Audience
Surveys
Research
Media Plan
Contact List
Promo Materials
Outreach
Pitches
Networks
Final Presentation – Skyline Village Chicago6/1/2012
An SVC brand pyramid explains the levels of connection
which the organization can use to appeal to a variety of
networks and audiences.
• Neighborhood Connections, Community Building
• Support, Network, Learn
• Live and Grow TogetherEssence• Friendly and outgoing
• Helpful and reliable
• Active and dynamic
• Enthusiastic
Personality
• Functional: Entertainment, learning, socialization
• Emotional: Companionship, stimulation, support
Consumer Benefits
• Social activities
• Arts and culture events
• Community knowledge and networking
Product Attributes
Final Presentation – Skyline Village Chicago6/1/2012
Supplementary marketing materials are tools provided to
further build the outreach plan and help SVC attain
membership goals.
Final Presentation – Skyline Village Chicago6/1/2012
With these recommendations, SVC will be able to develop
its board and expand its organization to better reach and
support its target community.
Final Presentation – Skyline Village Chicago6/1/2012
Thank you!
Questions?
Final Presentation – Skyline Village Chicago6/1/2012
