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SKY LINE CORPORATION
A step towards you Dream
TM
R
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™
R
• ManagerAjay Yadav
•Market analysisFahad Mahmood
•Business DeveloperHitesh Deepak
•Hr executive.Renu Nair
KEY PLAYERS
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
The topics we are going to be covering today are:
Online marketing Field Trials Focus Groups
How these tools will make an positive impact on marketing strategiestowards your business:
INTRODUCTION
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
Impact of business promotion
Recognition of brand
Recognition of product
Recognition of company
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
What do u lack How do we help
Non effective marketing
Poor Brand recognition
Sky line is there to support you 24 X 7
Emphasise on you good innovations
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
Importance of our b2b directory. And special design expert advise for you
Free
widespread online exposure
No obligation
quotes according to your needs
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
Your Proposed future growth with us
In terms of Average increase of productivity
Source:- from company ledgers and account
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
Business process reengineering.
Redesign marketing strategy
New ways for development of product appeal
Enhancing the brand.
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SKY LINE CORPORATION A step towards your Dream
™R
Low pricing high marketing
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
• Cause the competitors have gone online• People shop online• The web is the new printing press• Valuable in building brand relationships
WHY ONLINE PROMOTION?
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
– Search Marketing– Online PR– Online partnership– Viral marketing– Opt-in-email– Interactive ads
The different types of online promotion we use
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Internet users are rising and will continue to rise.
A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
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SEARCH MARKETING• A form of Internet marketing that seeks to promote
websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
• In the forms of:– Search engine optimization– Paid search or Pay per click– Pay for inclusion feeds
A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
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INTERNET MARKETING: ITS USE AS A BUSINESS GROWTH STRATEGY
Growth of business via the Internet Search revolution.
Not too late for online marketing
Making things easier
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INTERNET MARKETING: CREATING AN EFFECTIVE BUSINESS WEBSITE
Personal preference decision-making is flawed
Don’t expect web designers to provide all the answers
Copying those that "seem to know what they are doing” doesn’t work
Websites are not “brochures”
Building customer relationship
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INTERNET MARKETING: USING EMAIL AUTO-RESPONDERS
What is an email auto-responder?
Auto - repsonders are not too technical
E-Courses
Auto responders + Website = Customer relationship
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What is Pay-per-click ads?
Where do Google AdWords Appear?
Contextual Advertsing
A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
INTERNET MARKETING: USING PAY-PER-CLICK ADVERTSING
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PAY PER CLICK
• How Does it Work?– Bid on relevant keywords – Advertising engine displays your text ad on
their results page or network of web sites– You only pay when people click
A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
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INTERNET MARKETING: INTRO TO SEO ( SEARCH ENGINE OPTIMIZATION )
New Website? Optimize for Niche Phrases
Targeted Traffic
Search Engine Optimization Techniques
A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
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Internet marketing: Intro to SEO (search engine optimization )
All about making your website visible in the right context
A considerable proportion of website traffic (up to 80 per cent) is directed from search engines
Search engines are an important tool in building traffic to your site from occasional or lapsed users
SKY LINE CORPORATION
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INTERNET MARKETING: THE BASICS OF BLOGGING FOR BUSINESS
Blogs aren’t technical
Building relationships
What content do you publish to a blog?
Blogging example
Blog search engine marketing
Why blogging is taking off
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
Online Marketing will:
Your business is open 24 hrs a day. All over the world.
The cost of spreading your message is next to nothing
Updating your subscribers can be done almost instantly through email
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Drawbacks of on-line marketing:
: No customer interaction
: Many competition on the web
A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
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WHAT MAKES HIGH-TECH MARKETING DIFFERENT? Types of Innovations
Continuous – extensions of previous technology
Discontinuous – disruptive technologies Changes in strategy and behavior May not be intuitive to market May require changes in infrastructure
Customer KnowledgeEducation of customer to create value
Life Cycle TimePace of adoption of new technologies and
change to other technologies
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EARLY MARKET -- TECHNOLOGY ENTHUSIASTS Assume that discontinuous innovation
is superior to current technologySeek out opportunities to explore new
technologiesForgiving of mistakes and bugsGatekeepers for new technologies in
businessWhat they want
The truth about product Access to most knowledgeable technical people First to get new stuff
Geoffery A. Moore, Crossing the Chasm, Harper Business, 1991
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Market Uncertainty
Technological Uncertainty
Competitive Volatility
Marketing of High-Technology
Products & Innovations
CHARACTERIZING THE HIGH-TECH ENVIRONMENT
A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
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Marketing – 4Ps and the Internet (Ch. 7-11)
High-Tech Firm Internal Considerations (Ch. 2, 3, 4) Core Competencies/Core Rigidities Funding Considerations Market Orientation Relationship Marketing R&D/Marketing Interactions Planning Process (Ch. 12)
Customers Understanding Customers (Ch. 5,6) High-tech Research Forecasting Customer Decision-Making Adoption Diffusion of Innovations Target Marketing
Societal, Ethical, and Regulatory Concerns (Ch.12)
} FRAMEWORK FOR HIGH-TECH MARKETING DECISIONS
SKY LINE CORPORATION
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
field trialsGenerate strong attitude towards
product
Generate a believe in brand
Greater impact then Advertisements and
other indirect sources
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SKY LINE CORPORATION A step towards your
Dream
™R
Higher attention
Long last memories
Higher trustworthiness of information
Benefits to your products
field trials
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SKY LINE CORPORATION A step towards your
Dream
™R
feedback
Brand loyalty
Quality and consumer friendly
Ways to improve
New Innovative
ideas
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
focus groups
FOCUS GROUP
Helps to make quick decision Focus groups on the latest trend, with cost
advantage and greater speed to acquiring knowledge
Respondents can participate from home Gains of national or international sample Reduction of travel cost
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
focus groups
TYPES OF FOCUS GROUP• Two-way focus group• Dual moderator focus group• Duelling moderator focus group• Respondent moderator focus group• Client participant focus groups• Mini focus groups• Teleconference focus groups• Online focus Group
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Characteristics of Focus Group
Organised Discussion with selected individual.
Sharing of Views and Information on selected Topic.
Understanding of situation and group influence on individual’s life(within a group).
Using of Moderator for effective direction towards the objectivity of the focus group meeting.
SKY LINE CORPORATION A step towards your
Dream
™
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Purpose of Focus Group
1. To Record:AttitudeBeliefValuesExperience
Of selected individuals with the help of Questionnaire Survey, Observation, One to One interview(Morgan & Kreuger( 1993).
2. Effective Use of Moderator for:Salient issue.Multiple understanding of individual from group & individual
perspective.Quality Data Reporting.Group direction towards Objectivity.
A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
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Communication
Education Public Health
Marketing Political groups and individuals
Current Use of Focus Group Techniques in Various Fields
SKY LINE CORPORATION A step towards your
Dream
™R
focus groups
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Why Focus Group Research
An experiment research is better than a non experimental research.
It makes you aware of the actual outcomes probability in the Real world.
You’re more conscious about what not to do if you’re in specialised services.
SKY LINE CORPORATION A step towards your Dream
™
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...CONTINUED WHY FOCUS GROUP RESEARCH
A field trial is more successful for common goods and services but not for a high tech company products & services as it is based on trial and error method.
A prior caution had been taken while selecting our Targeted Group from population.
When Specialised Services are the need of our Targeted Group.
focus groups
A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
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...CONTINUED WHY FOCUS GROUP RESEARCH
To understand the changing demand pattern of the Targeted Population in Globalised World.
To make sure we are the first one to understand the reason for change and taking effective measures in that root.
focus groups
A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
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A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION A step towards your
Dream
™R
COZ OF OUR COMPETITVE SKILLS
UP TO DATE MKT RESRCH METHODS
COST EFFCTIVE BUSINESS MODELS BASED ON CLIENTS NEEDS
WHY SKYLINE
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Contact us:M/S Sky line Corporation402, 2nd floor,Meanwood road,Leeds,LS7 2LPEngland, U.K.Ph. 07556449205 01123616398
A STEP TOWARDS YOUR DREAM
SKY LINE CORPORATION
™R
A STEP TOWARDS YOUR DREAMIf you have any query please do contact us.
We are here to serve you all....
Web: www. Skylinecorporation.comE-mail: [email protected]