Sky 1 Drama€¦ · Limitless Series 1 Limitless, based on the feature film, is a fast-paced drama...

Sky 1 Drama Sponsorship Opportunity

Channel and Audience Insight

Feel-good:

Bold, uplifting entertainment that’s full of life

Fresh and original:

New, inventive formats, you’ll only find on Sky 1

Multi-generational Fun:

TV that is made to be shared with teen families

Pillars

1 2 3

Sky 1 The home of fresh, feel-good, family entertainment

Core Females

Sky 1 The home of fresh, feel-good, family entertainment

ABC1 42%

C2DE 58%

Work Full-Time

Children (10-15)

Own Home 58%

Married 74%

Over index with online streaming

(Netflix, Amazon Prime)

ABC1 48%

C2DE 52%

Travel to work by

car 50%

Kids in HH 47%

Spend up to an hour a

day travelling 18%

Married 71%

Over index with watching content online and

listening to radio

ABC1 53%

C2DE 47%

Work Part-Time

Kids in HH

43%

Own Home 60%

Married 71%

Talk about and read about entertainment

programmes in social

Women 35 - 54

Core Males

Men 35 - 54

Teen Families

Adults 16-54 with kids aged 10-15

Sky 1 is the most viewed channel within the Sky Ents portfolio Top Ents channels (multi-channel) 10m+ Daily Reach 000s | Sky & Virgin HH

Source: BARB/TechEdge 01.01.15-30.06.15 vs. 01.01.14-30.06.14 | Sky or Virgin Individuals 4+ 10m+ consec reach

10+

m D

aily

Re

ac

h 0

00

s

Sky1 is top pay Ents

channel

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

Nu

mb

er

of

pro

gra

mm

es

Sky 1 has seen an increase in its mid-high volume programmes Number of programmes by volume 000s | Sky 1

63

56

34

41

64

23

500-749 750-999 1m-2m

HY 14 HY 15

Avg.000s

Source: BARB Individuals 4+ consolidated including stagger cast channel 01.01.14-30.06.14 v 01.01.15-30.06.15, Sky 1 avg. 000s

Source: BARB/Techedge. 01/01/15-30/06/15 . Individuals 4+Highest performing episode, ranked by 000’s

Rank Title 000s Share %

1 The Flash 1,359 5.5

2 Hawaii Five-0 1,054 3.9

3 Arrow 1,042 4.1

4 Modern Family 1,028 4.2

5 Stella 1,008 3.8

6 Strike Back: Legacy 989 4.4

7 Forever 928 3.8

8 A League of Their Own 879 4.0

9 NCIS: Los Angeles 878 4.7

10 Ascension 856 3.3

New!

New!

Action and Comedy feature heavily amongst Sky1 top shows Top performing programmes Sky 1 | avg. 000s

Hawaii Five-0

Adding genres to Ents channels repertoire drives reach

Sky 1 Sponsorship Facts and Figures

Sky 1 Sponsorship: Impressive KPI Gains Norms across all Sky 1 sponsorship

Non-viewers

Viewers

Gain

Sponsorship Awareness

Spontaneous 2 12 +10

Spontaneous & prompted 7 29 +22

Total awareness 13 51 +38

Brand Awareness Spontaneous 29 32 +3

Spontaneous & prompted 84 86 +2

Brand Status

Is a brand I trust 45 56 +11

Hearing more good things about 34 53 +19

Is a brand I would recommend 56 71 +15

Is a brand I would talk about with others 36 56 +20

Brand Likeability Is a brand I like 75 80 +5

Purchase Intent Fairly/Very/Certain to 39 52 +13

Sky 1 programmes are widely considered as fun, family & entertaining

Q: For each of the following adjectives please tell me whether you think they apply to [a programme] on Sky 1.

84%

of viewers say Sky 1

content is entertaining

82% 70%


content is fun


content is fit for families

Q8. To what extent do you agree or disagree that each of the following statements apply to <sponsor brand>, where 1 means ‘strongly disagree’ and 5 means ‘strongly agree’.

Sky 1 Sponsorship Increased Viewers’ Brand Image Scores

13%

22%

18%

38%

46%

38%

48%

54%

50%

Is a brand I'm hearing more

and more good things about

these days

Is good value for money Is a brand I trust

Non-Viewers Viewers Viewers Aware

Average Brand Score Uplift

(Vs. Non Viewers)

+29pp +20pp

Viewers Viewers Aware

43%

31%

19% 20%

8% 7%

57%

48%

40% 39% 35%

16%

67%

55%

49% 49% 46%

28%

Likeability Knowledge Talkability Advocacy Website Visits Consideration

Non Viewers Viewers Viewers Aware SP

13

Q11a. How likely, if at all, is it that you would recommend the following to family or friends? Q11b. How likely, if at all, would you be to talk about the following these brands with other people? Q11c. How much, if anything, do

you know about the following brands? Q11d. How much, if at all, do you like the following brands? Q11e How likely, or unlikely, are you to visit the website of one of the following brands in the next 12 months or so?

Q11f. And which of the statements below most corresponds to your view of the following brands?

Sponsorship Drives Advocacy & Call to Action

= Significantly different to Non Viewers at 95%

Sponsorship can drive interest in wider external platforms

Q: How likely or unlikely are you to go to the sponsor’s website in the future?

Future Sponsor Direct Website Visits

Fairly Likely Very Likely Certain To

6

17 21

11

14 7

11

6

35

46

Non Viewers Viewers Viewers Aware SP

Sponsorship Opportunity

Sky 1 Drama Key benefits

1. Biggest investment in content in Sky 1’s history

2. Commitment to make Sky 1 a go-to destination for family entertainment.

3. 20% increase in spend on new programmes

4. Renewed focus on original British productions to sit alongside top-quality US favourites

1. Biggest line-up of ambitious, fresh and modern entertainment for all the family

2. Brand-new UK drama all year round

3. Brightest TV talent including Sean Bean and Darren Boyd

4. Award-winning and famous writers and directors such as Harlan Coben, Danny Brocklehurst

1. Back catalogues of Sky 1 favourites are prominent within the daytime schedules providing an ‘always on’ drama offering

2. Sky’s catch up service On Demand offers a selection of the very best of Sky TV at a touch of a button and on the luxury of the big TV

3. Award winning app Sky Go, available on multiple devices, allows customers to watch their favourite content when and where they wish

Alignment with Sky 1’s investment & commitment will increase brand image

Sponsorship benefits

Association with quality drama & talent will add credibility and kudos

Extensive catalogue & multi-platform offering will further reach & engagement

• *Please note that scheduling is subject to change, and start dates for series are currently TBC

• Hawaii 5-0 and NCIS: LA back catalogues are currently scheduled for the duration of the deal

Apr 16 May 16 Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16

Hawaii 5-O S6 Apr - Jun

NCIS LA S7 Apr - Jun

Legends S2 Apr - Jun

Limitless Apr - Jun

Colony Apr - Jun

The Five S1 Apr

Agatha Raisin Jun – Jul

Zoo s2 Jul - Oct

The Last Ship

s2 Jul - Oct

TBC Sep - Nov

TBC Dec

Sky 1 Drama Scheduling*

Hawaii Five-0 Series 6 & Back Catalogues

Hawaii Five-0 is a contemporary take on the classic series about a new elite federal

task force whose mission is to wipe out the crime that washes up on the Islands' sun-

drenched beaches.

Detective Steve McGarrett, a decorated Naval officer-turned-cop, returns to Oahu to

investigate his father's murder and stays after Hawaii's Governor persuades him to

head up the new team: his rules, her backing, no red tape and full blanket authority to

hunt down the biggest "game" in town.

Scheduling:

• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.

• Series 6 10 x 60 minute episodes

• Start date April 2016

• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2

• All viewings streamed on Sky Go and all sponsorable content (push & pull)

available on our On Demand service

Hawaii Five-0

NCIS: Los Angeles Series 7 & Back Catalogues

Following the exploits of LA based office of special projects, an elite division of

the Naval Crime Investigation Service that specialises in undercover assignments.

Series 6 of NCIA:LA ended on a cliff hanger with Callen learning that his father

was alive and that he had definite ties with the KGB. In Series 7 fans will get to

see more on Callen's father and his ties with the KGB, as well as following the ups

and downs of Kensi and Deeks blossoming romance.

Scheduling:


• Series 7 10 x 60 minute episodes





NCIS: Los Angeles

Legends Series 2

Sean Bean stars as Martin Odum, an undercover agent working for the FBI's Deep

Cover Operations (DCO) division. Martin has the uncanny ability to transform

himself into a completely different person for each job, but he begins to question

his own identity when a mysterious stranger suggests that Martin isn't the man

he believes himself to be.

Scheduling:


• 10 x 60 minute episodes





Legends

Limitless Series 1

Limitless, based on the feature film, is a fast-paced drama about Brian Fin, who

discovers the brain boosting power of the mysterious drug NZT and is coerced by the

FBI into using his extraordinary cognitive abilities to solve complex cases for them

Working closely with Brian in the major case squad in New York City is Special Agent

Rebecca Harris, a formidable investigator with a dark past, and Special Agent Boyle, a

former military officer and Rebecca’s confidante. They report to Special Agent in

Charge Nasreen “Naz” Pouran, a canny manipulator of the reins of power.

Scheduling:







Limitless

The Five Series 1

Sky 1 is working with multi-award-winning author Harlan Coben (Gone for Good, Tell

No One) on The Five, a bold and ambitious original drama series written exclusively

for the channel. BAFTA® Award winner Danny Brocklehurst (Shameless, Clocking

Off) will be working alongside Harlan as lead writer on the series.

Harlen Coben’s roller coaster thriller tells the story of five friends united by tragedy.

Haunted by the disappearance of one of their brothers 25 years ago whilst in their

care. The Five are forced to reunite and revisit the past when his DNA turns up at

the scene of a murder .

Scheduling:




• Repeats on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2



The Five

Agatha Raisin Series 1

Following the success of last year's one-off Christmas special, Agatha Raisin and The

Quiche of Death, Ashley Jensen (Extras) resumes her role of the titular PR-guru-

turned-amateur-sleuth in a new series of eight stand-alone stories. Matthew Horne

(Gavin & Stacey) also returns as Agatha’s best friend Roy, alongside Katy Wix (Not

Going Out) as cleaner Gemma.

Over the course of the fun and vibrant series, Agatha will attempt to solve a number of

mysteries in the Cotswolds, from the death of a local witch to the demise of a

flirtatious young vet. The will-they-won’t-they relationship between Agatha and on-off

love interest James (Jamie Glover, Waterloo Road) will continue, meanwhile, as the pair

pose as a married couple in order to solve a crime.

.

Scheduling:



• Start date June




Agatha Raisin

Zoo Series 2

Zoo, the drama series based on the novel of the same name by James Patterson looks

into what would happen if animals across the world decided to take back Earth from

humanity.

Jackson Oz, an American zoologist working as a safari tour guide in Botswana, Africa,

along with his partner Abraham Kenyatta (Game of Thrones’ Nonso Anozie) discover

that violent animal attacks upon humans are occurring all over the world. As the

assaults become more cunning, coordinated and ferocious, the story becomes a race

to unlock the mystery of the global pandemic before it’s too late. Jackson and

Abraham get swept up in the mystery and take it upon themselves to solve the reason

why before the attacks become more coordinated and ferocious.

Scheduling:



• Start date July 2016




Zoo

The Last Ship Series 2

The Last Ship is based on the 1988 novel by William Brinkley, and it recounts the story

of the crew of a US Navy Destroyer when faced with a global crisis created by a

pandemic of a virus that destroyed most of the human population, after they return

from a 4 month long mission to the Arctic, where they were escorting two scientist

who's mission is to study the virus and find a cure.

Scheduling:



• Start date July 2016




The Last Ship

Colony Brand New Series

Series 1

The Last Ship Colony

In a dystopian, near-future Los Angeles, California, a couple, Katie (Callies) and Will

(Holloway) Bowman, live with two children, under a regime of military occupation by an

organization known as the Colony Transitional Authority. They are part of a larger

invading force, of extraterrestrial origin, who are referred to as the Hosts, and as the

Raps, apparently a reference to raptors (the logo of their human forces features a

stylized bird of prey). It is said of them that "no one ever sees them". An enormous wall,

as tall as a skyscraper and hundreds of meters thick, surrounds Los Angeles and other

major cities (now called Blocs), while various buildings still display severe damage from

the armed conflict during the invasion, known as the Arrival. The geographical extent of

the alien invasion is unclear, but it was presumably worldwide.

Scheduling:







https://en.wikipedia.org/wiki/Dystopia

https://en.wikipedia.org/wiki/Los_Angeles,_California

https://en.wikipedia.org/wiki/Military_occupation

https://en.wikipedia.org/wiki/Extraterrestrials_in_fiction

https://en.wikipedia.org/wiki/Raptor_(bird)

https://en.wikipedia.org/wiki/Bird_of_prey

Sky 1 Drama Digital Sponsorship

TV VOD ads almost a 1/4m in incremental reach every month Incremental reach added by other platforms to Sky Wholly Owned Entertainment

Source: Sky Landscape Study 2015 | Adults 16+

TV: 29.6m

TV VOD and Sky Go: 5.6m

Online: 2.7m

Total: 30.2m

288k 23.1m

248k

1.1m

64k 4.2m

1.2m

Delivery and Costing

Sky 1 Drama UK Sponsorship deliveries

Sky 1 Drama UK Digital Sponsorship deliveries

Sky 1 Drama UK Sponsorship Investment

Appendix

Combined Individuals Adults ADABC1 Ads 16-34 WM1634 M 16- 34 MABC1

Total Actuals 2158 2424 2157 1809 1751 1867 1901

Total 30" Equivalents 932 1047 929 784 757 811 819

Coverage (%) 30.42 32.24 31.47 32.93 33.76 32.10 32.17

Coverage (000s) 17,725 15,972 8,547 4,830 2,477 2,353 4,200

OTS/Frequency 70.95 75.18 68.56 54.93 51.88 58.16 59.08

Sky 1 Drama UK Broadcast deliveries

Sky 1 Drama€¦ · Limitless Series 1 Limitless, based on the feature film, is a fast-paced drama...

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