Skrivstuga.se - Writing for the web (workshop)
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21-Oct-2014 -
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Transcript of Skrivstuga.se - Writing for the web (workshop)
Skrivstugaheavy lifting by Jonathan Cohen on Flickr (CC-BY,NC)
WorkshopWriting for the web
Per Olof Arnäs!@Dr_PO!
about.me/perolofarnas
Skrivstugaheavy lifting by Jonathan Cohen on Flickr (CC-BY,NC)
1. ! To show you that writing popular science can be fun, easy and rewarding!
2. ! To give you an inkling on what is means to blog! 3. ! To produce a number of interesting posts that can be
reused (with your permission, of course)
Goals
Skrivstuga
People are interested in science!!You just have to tell it the right way…
Skrivstuga
People are interested in science!!You just have to tell it the right way…
Visual
Social
”Shareable”
Skrivstuga
My own platform
Skrivstuga
Skrivstuga.se
Skrivstuga
Sandbox
Wordpress
Closed
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Wordpress
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Blog post types
http://blog.hubspot.com/marketing/how-to-choose-blogging-post-format-ht
The How-To post
The Curated Post
The Feature Story
The 'Why' Post
The Listicle
The Thought Leadership Post
The 'What' Post
The Interview Post
The FAQ Post
The Fun PostThe SlideShare/YouTube Post
The Infographic Post
The Newsjack
Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
Skrivstuga
Choose topic
What you like
Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
What you’re good at
Perceived demand?
What you can tell a story about
It does not need to be cutting edge!
Skrivstuga
Stylistic tricks
Write in your own (speaking) voice
KISS - Keep It Simple, Stupid!
Start with the most important
Could !(Would?) !
I read !(and understand) it on my phone?
Try to keep it informal
Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
Skrivstuga
The web is visually oriented
Images can be used to force readers to engage in,
and remember, content
Skrivstuga
By focusing on real-time data collection,
processing and exploitation, the
transport industry will finally be able to
adress the famous “long tail” of mass
customization.
Skrivstuga
By focusing on real-time data collection,
processing and exploitation, the
transport industry will finally be able to
adress the famous “long tail” of mass
customization.
Skrivstuga
By focusing on real-time data collection,
processing and exploitation, the
transport industry will finally be able to
adress the famous “long tail” of mass
customization.
finally
Skrivstuga Impossible? by Hartwig HKD on Flickr (CC-BY)
Emotions!Exploit them.
SkrivstugaAin't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr (CC-BY,NC,SA)
Finding (legal) images
SkrivstugaAin't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr (CC-BY,NC,SA)
Finding (legal) images
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Compfight.com
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Compfight.com
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!<img class="alignnone" alt="" src="http://farm4.staticflickr.com/3651/3572350703_0cb86fc755_d.jpg" width="500" height="375" />!Photo Credit: <a href="http://www.flickr.com/photos/83346641@N00/3572350703/">JD Hancock</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>!
Skrivstuga
Tags and categories
Tags are used more freely
Makes content searchable
Categories are stricter/fewer
Use tags as you would use keywords
for a paper
Use categories to sort your posts into
groups
Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
Skrivstuga
Time to start writing!
Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
Skrivstuga
Skrivstuga
Market your post online#ShortPersonal
Personal Professional
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This is where readers engage with your content!
Skrivstuga
Don’t forget images!
Personal #Short
Personal Professional
Skrivstuga
Don’t forget #-tags!
Personal #Short
Personal Professional
Skrivstuga
Some publication platforms !(a separate course…)
Skrivstuga
Continue writing !…and commenting
Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
Skrivstugaheavy lifting by Jonathan Cohen on Flickr (CC-BY,NC)
WorkshopWriting for the web
Per Olof Arnäs!@Dr_PO!
about.me/perolofarnas