Skinner and estes
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Chris Bucci, Abri Harrison, Jody Marvin, and Audrey Triche
September 16, 2013PSY 390
Amy Hennings
B. F. Skinner and William K. Estes
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B. F. Skinner and William K. Estes
A. Contributions Skinner: Operant Conditioning Estes: Stimulus Statistical TheoryB. Models Skinner: Radical Behaviorism Estes: Markov Model of LearningC. Major Concepts Skinner: Type R (Response) Conditioning Estes: Response Outcome (R – O)D. Today’s Relevancy Skinner: Behavior Analysis Estes: Statistical Mathematics
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Burrhus Frederic Skinner
- Operant Conditioning- Reinforcement- The Skinner Box- Schedule of
Reinforcement
B.F. Skinner picture, retrieved from http://www.nndb.com/people/297/000022231/
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Radical Behaviorism: Type R Conditioning
Shaping: Differential Reinforcement and Successive Approximation
Primary and Negative Reinforcements
Schedules of Reinforcement
Programmed Learning: Behavioral Technology
Skinner: Major Theoretical Concepts
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Behavioral Economics
Behavior Modification
CONPAAD: Conjugate Programmed Analysis of Advertising
Computer Based Learning
Skinner: Modern-day Relevancy
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Behavioral Analysis
Behavioral Economics
Advertising Effectiveness
Aggression and Media
Computer Based Learning
Skinner: Modern-day Relevancy
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Models Associated with B.F. Skinner
Operate ConditioningRadical Behaviorism
Image from https://wikispaces.psu.edu/display/PSYCH484/3.+Reinforcement+Theory
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William K. Estes
- Stimulus Sampling Theory- Probability Matching- Markov Process
Picture of William K. Estes retrieved from http://www.psychologicalscience.org/index.php/publications/observer/2011/november-11/remembering-william-k-estes.html
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Response Outcome Theory: R – O
Probability Matching: Subjects Predicting
State of the System
Pair-association Learning
Learning to Learn: Learning Sets
Estes: Theoretical Concepts
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SST: Mathematical Models of Memory
Learning to Learn: School Reform
Introduction to Depreciation
Goals Influence Behavior
Memory and Advertisement
Estes: Modern-day Relevancy
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Markov Model of LearningScanning Model of Decision MakingArray Model
Models Associated with W.K. Estes
Image from http://iveronicawalsh.files.wordpress.com/2010/08/bluesparklebrain.jpg
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B. F. Skinner adopted and developed the scientific philosophy known as radical behaviorism. This scientific orientation rejects scientific language and interpretations that refer to mentalistic events. In contrast, W. K. Estes built a statistical sample system that led to the development of quantitative cognitive science. At this stage of knowledge about the nature of learning both approaches are necessary.
Conclusion
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References
Boeree, Dr. G. C. (2006). B.F Skinner. Retrieved from http://webspace.ship.edu/cgboer/skinner.html
Baum, W. M. (2011, January). What is radical behaviorism? A Review of Jay Moore's Conceptual Foundations of Radical Behaviorism. NCBI, 95((1)), 119-126.
Green, E. & Kemeny, J. (2002). The matching principle revisited. The Psychological Record ISSN: 0033-2933, 52 (3).
Estes, W. K. (1972). Memory and conditioning. In E. J. McGuigan & D. B. Lumsden (Eds.). Contemporary Approaches to conditioning and learning. Psychological Review, 67, 207-223
Estes, W. K. (1950). Toward a statistical theory of learning. Psychological Review, 57, 94-107.
Heiman, M. (2013). Learning to learn: A breakthrough in learning. Retrieved on September 19, 2013 from http://learningtolearn.com/whoweare.html
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References
Nargeot, R., & Simmers, J. (2011). Neural mechanisms of operant conditioning
and learning-induced behavioral plasticity in Aplasia. Cellular and Molecular
Life Sciences: CMLS, 68(5), 803-816. Doi: 10.1007/s00018-010-0570-9
Olson, M.H. & Hergenhahn, B.R. (2013). An introduction to theories of learning. (9th Ed.). Upper Saddle River, NJ: Pearson. Retrieved from University of Phoenix.
Peter J., Paul, N., Walter R. (2011). A clarification and extension of operant
conditioning principles in marketing. Journal of Marketing. 46/3 102-107
Winters, L. & Wallace, W. (1970). On operant conditioning techniques. Journal of Advertising Research. 9(2), 40-45. Retrieved on September 21, 2013 from http//:search.ebscohost.com.ezproxy.apollolibrary.com/
Montague, R. and Berns, G., 2002. Neural economics and the biological substrates of valuation. Neuron, 36: 265–284. Retrieved from http://www.biomedsearch.com/article/matching-principle-revisited/89397973.html