CERTIFICATE PROGRAM IN

MarketingSkills to Build Your Career

“The overall learning experience

benefited me.”—Isha Sethi

extension.berkeley.edu

With UC Berkeley Extension’s Certificate Program in Marketing, you gain crucial skills and a credential to advance your career. You’re ready to contribute more to your organization or take on a new professional role. You’re also equipped with in-depth knowledge of the latest marketing concepts and techniques in less time and at less cost than a master’s degree requires. And with the ability to complete the certificate online or in class, you can choose the course format that works best for you.

First, build a foundation with courses in marketing practices, research, strategies and techniques. Then, focus your learning goals with electives in areas ranging from marketing analytics to strategic brand management. Your instructors are professionals in a wide range of industries—business leaders who have the real-world experience to provide both theoretical preparation and practical training. No matter which courses you choose, you are assured of a curriculum overseen by an advisory board of business and education leaders and approved by the University of California, Berkeley, Haas School of Business.

Whether you want to enter the field, update your existing skill set or increase your organization’s marketing effectiveness, the Certificate Program in Marketing is your first step toward realizing your career aspirations.

Courses4 Required Courses, Minimum of 2 Electives 12 Semester Units, 180 Hours of Instruction Online or Classroom Format

Introduction to Marketing BUS ADM X460.1 (2 semester units)

Learn to apply marketing concepts, terminology and practices to contemporary marketing situations.

Marketing Research: Concepts and Techniques BUS ADM X460.6 (2 semester units)

Explore the entire cycle of market research, from defining objectives and methodology to interpreting data and presenting findings.

Social Media Marketing Strategies BUS ADM X432.5 (2 semester units)

Learn to plan and execute a strategic marketing program that includes new media integrated with conventional marketing approaches.

Marketing Strategy BUS ADM X415 (2 semester units)

Study marketing strategies to determine which are relevant for your organization and which can maximize the bottom line.

Focus Your Instruction With ElectivesTo complete the curriculum, you must take at least two elective courses (4 semester units). Choose from electives covering all aspects of marketing:

CERTIFICATE PROGRAM IN

Marketing

Find all available electives at extension.berkeley.edu/cert/market.html.

AdvertisingAnalyticsBrand managementConsumer behaviorCommunicationsCopywritingDirect marketing

Event planningMarketing planningProduct developmentPublic relationsSales managementSmall businessSocial media

Certificate graduate Isha Sethi credits her experience—especially the motivated students and experienced instructors—in helping her become more confident and instilling a sense of career direction: “It has helped me in understanding many more potential opportunities, and I am looking forward to exploring what’s out there.”

Prerequisites for AdmissionThere are no prerequisites for the Certificate Program in Marketing, but a bachelor’s degree is recommended.

Curriculum RequirementsThe curriculum comprises 4 required courses (8 semester units) and a minimum of 2 elective courses (4 semester units) for a total of 12 semester units (180 hours of instruction). Candidates must pay a nonrefundable certificate registration fee.

All coursework must be completed within five years of enrolling in the first required course. By taking two courses per term, you can complete the coursework within three terms (one year). Requirements may be updated based on new developments in the field of study; we recommend completing the curriculum in a timely fashion.

You can enroll in courses and register for the certificate at extension.berkeley.edu/cert/market.html.

Completion RequirementsYou must take all courses for a letter grade. To receive the certificate, you must maintain an overall minimum 2.5 grade point average (GPA), with a grade of C or better in each course. A Certificate of Distinction will be awarded to those who complete the certificate with a GPA of 3.7 or higher.

Nataliya Komasyuk finds that the certificate knowledge is helping her excel in her current role as a customer executive in a high-tech startup. “I usually work with customers, lead product-optimization projects and do a lot of business analyses,” she says. “It really helped me to combine all of my knowledge and apply it to business processes in a startup environment.”

STUDENT SUCCESS STORIES

Looking back on her certificate experience—which she completed in just one year—Mila Ioffe is enthusiastic about the instructors and the real-world experience they bring to the classroom. “Most of the time, we were practicing real cases,” she says. “I’m using all of the projects I did during class and putting them to work. Almost immediately after I completed the program, I got a job.”

extension.berkeley.edu/cert/market.html©2014 by the Regents of the University of California B&M 114BR111 3/14

How to Register for This Professional CertificateRegister for the Certificate Program in Marketing at extension.berkeley.edu/cert/register.html. Click on the More Information button next to the certificate title to begin the registration process. Complete your student account profile if you are a new student, and pay the nonrefundable registration fee.

You may enroll in individual courses without registering for the Certificate Program in Marketing.

Value of a UC Berkeley Extension Professional CertificateAs the continuing education arm of the University of California, Berkeley, UC Berkeley Extension is a respected provider of adult and professional education. A UC Berkeley Extension professional certificate is approved by an academic advisory board consisting of industry experts; University of California, Berkeley, professors; and UC Berkeley Extension academic staff. A certificate is widely recognized as proof of the successful completion of a high-caliber, in-depth course of study.

Learn MoreFor additional information about the Certificate Program in Marketing, visit extension.berkeley.edu/cert/market.html, email extension-business@berkeley.edu or call (510) 642-4231.