Matematikproblem i skolan – för att skapa tillfällen till ...
Skapa & Friends - Content Marketing
-
Upload
erik-ekholm -
Category
Business
-
view
107 -
download
2
description
Transcript of Skapa & Friends - Content Marketing
![Page 1: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/1.jpg)
Skapa & Friends 2013-06-13“Innehåll som driver försäljning!”
![Page 2: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/2.jpg)
Skapa & Friends: Innehållets betydelse
Seminarium om innehåll i bloggar och sociala medier som lockar rätt besökare:
• Strategier för innehåll• Googles betydelse• Optimal publicering• Några exempel• Rätt besökare blir leads• Skapa MediaPac
![Page 3: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/3.jpg)
Skapa – smart online communicationCommunication and marketing:Online marketing is about understanding the needs of your target groups and giving them relevant content – regardless if it’s published on blogs, social media or websites. We‘re happy to do it for you!
Web, technology and development:Irrespective if you use a smartphone, a tablet or a computer, it’s the access to the right data that determines your success. We build advanced and easy-to-use apps, extranets and websites that supply the data at the right moment!
![Page 4: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/4.jpg)
A few of Skapa’s customers…
![Page 5: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/5.jpg)
“I think we should have a blog!”
“Should we or corporate communication handle it?”
![Page 6: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/6.jpg)
“LinkedIn is really good. And now you can have a company page”
“How many updates do we need to do on it? Who will do it?”
![Page 7: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/7.jpg)
Strategies for content
![Page 8: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/8.jpg)
Are you publishing every day…“…and pushing stuff out on Facebook because it's the right thing to do and you just need to keep in people's faces? Or are you doing it because you have something to say, that you've thought it out, that you know exactly what it is? There are a lot of brands who are simply there because they can be."
Mitch Joel is President of Twist Image -one of the largest independent Digital Marketing agencies in North America. A prolific blogger and podcaster, Mitch is the author of Six Pixels of Separation and most recentlyControl.Alt.Delete.
Source: http://www.marketingprofs.com/podcasts/2013/10814/kill-your-content-mitch-joel-on-marketing-smarts-podcast#ixzz2VuwRMJmV
![Page 9: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/9.jpg)
What's the ultimate goal of using content to achieve business results? Is it: • Increase brand awareness?• Improve client engagement?• Decrease customer support inquiries?• Attract and retain key staff members• Support sales with valuable leadsAnything that does not support your goal/goals, has no place in your strategy!
Strategy – define your goals
![Page 10: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/10.jpg)
”Creating valuable local dialogues”
![Page 11: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/11.jpg)
The benefit of using social media increases
1. Gather information from opinion leaders, business specialists, colleagues, partners and competitors
2. Publishing material to create activity, attract ”Likes/Followers” and increase potential reach
3. Publishing of valuable and customer focused content
4. Engagement and dialogues build relations to the company and between your fans/followers
![Page 12: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/12.jpg)
• Define your target groups / personas• Listen to their main challenges in their operations relating to
your business or offering• How can your content help them with their questions,
challenges and needs?• What types content can be used?• How much resources do we need?• How can we make sure not to deviate from our strategy?
Strategy – Customer oriented content
![Page 13: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/13.jpg)
• Vilka marknader finns ni på?• Vad driver dem till er?• Varför blir en prospect en kund? Varför inte?• Finns det säljare, marknadsförare, kundstöd bland dem• Lojaliteter mot varumärke, produkt, återförsäljare, tjänster,
service, personal, etc.• Hur kommunicerar de med er idag?• Var i den digitala världen finns era målgrupper?
Nulägesanalys av kunder och prospects
![Page 14: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/14.jpg)
![Page 15: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/15.jpg)
Strategy to attract relevant visitors
![Page 16: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/16.jpg)
Website
YouTube
Mobile
FlickrTwitter
LinkedInFacebook
Blog
![Page 17: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/17.jpg)
YouTube
Mobile
FlickrTwitter
LinkedInFacebook
WebsiteBlog
![Page 18: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/18.jpg)
Source: http://www.cmocouncil.org/download-center.php?id=262
![Page 19: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/19.jpg)
Content with best ROI
Content with best ROI according to marketing professionals worldwide, Jan 2013. Source: www.emarketer.com. CopyPress, “2013 State of Content Marketing Study”, Feb 12, 2013.
![Page 20: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/20.jpg)
ABB: zone data robots
http://www.abb.com/cawp/gad00540/592a8dba95ea8b0ac12579dc006fec12.aspx?single=1
![Page 21: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/21.jpg)
RamirentGoogle place 1-10 on: • climate monitoring
technology• limited space
construction• know-how on safety
machine
![Page 22: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/22.jpg)
Tripnet – local expertise
Google: lastbalansering
![Page 23: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/23.jpg)
Volvo Penta• Blog on a trip down the
English Channel with a work boat with the new Volvo Penta IPS 900 on board.
• Volvo Penta Facebook
![Page 24: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/24.jpg)
Ett Skapa-exempel på genomslaget
Nr. 1 efter 2 minuter!
![Page 25: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/25.jpg)
Rätt besökare blir leads
![Page 26: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/26.jpg)
“We have a great sales force”• Good understanding of
our customers needs• Supreme knowledge of
our products/services/ solutions
• Excellent ability to strengthen relations and build confidence
Google image search “salesmen”
![Page 27: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/27.jpg)
Attract leads with relevant content
Visitors
Customers
Inspiration / Customer needs
Brand building / Company
Offer / Products / Services
![Page 28: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/28.jpg)
FACEBOOKBLOG
ARTICLE
YOUTUBE
WEBSITE
![Page 29: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/29.jpg)
Skapa MediaPac
![Page 30: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/30.jpg)
Innehållsmarknadsföring
TidKampanjer
Innehåll
Marknadsförings-värde
![Page 31: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/31.jpg)
Skapa MediaPac för resultat
• Vi har tagit fram en lösning där vi:– Baserat på er innehållsstrategi, skapar vi relevant innehåll för er som
ger er värde nu och i framtiden.– Publicerar det på ett optimalt sätt i flera kanaler som ger en stark
Google-effekt.– Mäter resultatet, jämför mot mål och agerar på det.– Skapar nya affärsmöjligheter för er!
• Det är detta som vi kallar för smart online-kommunikation och som vi erbjuder i vår lösning Skapa MediaPac.
![Page 32: Skapa & Friends - Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022060119/559054bf1a28ab5a6d8b4806/html5/thumbnails/32.jpg)
Kontakta oss gärna för ett möte:Erik Ekholm, Skapa.seTel 031 [email protected]
Kajsa Owenede, Skapa.seTel 031 [email protected]