Skandia’s two popular window covering products,Melhanna® and Treanna® each have their own unique fea-tures. They present themselves by giving outstanding pri-vacy and light control, as well as, a beauty that only aSkandia product can give.

Woven Wood & Grasscloth ShadesMelhanna®, our newest product line, shows off with four dif-ferent shade types. Woven wood and grasscloth shades previ-ously resided on sun porches and were used for casual decor.Now these shades are being used in rooms where they hadnever been used before. The exotic materials add warmth andstyle to any room bringing traditional focus on natural set-tings. Melhanna® Woven Woods and Grasscloth feature overthirty woven wood patterns such as bamboo, rattan, reeds andwoods. Grasscloth has twenty-one different textures and col-ors to offer and, along with the woven wood collection, cancome in four unique styles: Roman Fold Standard, RomanFold Simple Ascent, and Duo-Fold. Arch and A-FrameMelhanna® Woven Wood and Grasscloth are two specialtyapplications available, as well as, privacy lining options.

Review of Skandia’s Products 2

Tips in Installing Shade Arches 3

Fool-Proof Shade Sells 3

SWIFT 4

Visit us online atwww.skandiawf.com

INSIDE

SNew kanSkandia Window Fashions Quarterly Newsletter2nd Quarter 2002 April 1 - June 30

Skandia Window Fashions270 Crossway RoadTallahassee, FL 32305

New Classes 4

MMeellhhaannnnaa®

TTrreeaannnnaa®

WWoovveenn WWoooodd,, GGrraassssccllootthh,, RRoommaann && RRoolllleerr

SShhaaddee CCoolllleeccttiioonn

WWiinnddooww SShhaaddiinngg

(Products - Continued on Inside Front Cover)

New Insights - 2002 Swift Schedule “For you, it’s a matter of passion.”

For the entrepreneur inyou, we offer SkandiaWindow Institute ofFashion and Technology(SWIFT). The one-weekprogram creates an educa-tional experience using casestudy techniques linkingwhat you learn during themorning leadership andmarketing sessions with theproduct specification andfeature-benefit segments ofthe afternoon sessions. Youwill confer with the“Andersons”, the imagi-nary case study family, whohas just purchased a newhome and is need of win-dow coverings.

As a SWIFT participant, you won’t have to look far for solu-tions. You’ll expand your knowledge in the stimulating andintensive classes led by Skandia's professional manufacturing,operations, and sales staff. You’ll gain valuable new insightsfrom “The Skandia Approach”. You’ll learn about behavioralchoices. You’ll share and develop leadership skills, sales andmarketing skills needed to transform your business.

2nd Quarter 2002 SWIFT SessionsApril 21 - April 26, 2002 $700.00 per person*May 19 - May 24, 2002 $700.00 per person*June 23 - June 28, 2002 $700.00 per person*

For more information on what the tuition does and does notinclude and to register for SWIFT call Becky Barch, 1-800-874-3168 Ext. 108, at least two weeks prior to class start date.

* This cost includes tuition, hotel rate for 5 days – Sunday thruThursday, and all meals except for one night. $700 per person is basedon a double occupancy room. Single occupancy is $900 per person.Afternoon sessions focus on hands-on

troubleshooting and repairs.

Morning sessions revolve around learning andimplementing the “Skandia Approach”.

SWIFT - Skandia Window Institute of Fashion & Technology

Roller ShadesMelhanna® Roller Shades include a versatilearray of fabric choices from light filteringsheers to room darkening polyester. Witheighty-four colors available there is sure to beone that fits your decorating scheme. Rollershades may be ordered as standard or reverseroll and screens are made of coated fiberglass.

Fabric Roman ShadesThe flat roman or teardrop roman construc-tion method of our Melhanna® RomanShades incorporates a no-sew bar system thatruns down the back of the shade, providing aclean, uncluttered appearance while main-taining privacy and light control.Along with Skandia’s Melhanna Woven

Woods, Grasscloth and Roller shades,Melhanna Roman shade samples are dis-played in an attractive sample book andindividual portfolios. Ask for Item# DBM

Treanna® Window ShadingsSkandia manufactures a window coveringproduct that features exceptional quality, ulti-mate beauty, five modes of operational views,and lower cost than the other national brand.Treanna® is made from sturdy knitted poly-

ester fabric that holds up well for mostapplications. View this great product in sample bookform, Item#17-1999-02.

ConQuest® & Intrepid® AluminumHorizontal BlindsOur Aluminum Horizontal blind selectionfeatures ConQues®t 1/2” & 1” mini blinds, aswell as our 2” Intrepid® blind. The ConQuest®

product line includes the 1” mini, the LX, theAtta LX and the 1/2” Quest Micro blinds. Ahandy sample deck to complete your sellingarsenal, Item#71-0002-99.

2” Infusions Vinyl & Inspire/Intrigue FauxWood Blinds Vinyl and Faux Wood blinds are a popular

window covering for high moisture areaswhere the look of wood is desired. Infusions2” Vinyl blinds coordinate with InfusionsVerticals to give the home decor continuity.Both products come sampled in a dual bookshowing colors and valance styles. Intrigue/Inspire - Item#30-0001-002” Infusions Book I - 30-2010-00,Book II - 30-2015-00, Book III - 30-2020-00

ForestView & GrandView 2” Wood BlindsThese two fabulous wood blinds featurefifty-nine colors available between them inpainted, stained and sandblasted finishes.GrandView also offers a 2-1/2” slat in itsline and ForestView sports an optional 3”valance. Both blinds are constructed withlow-profile headrails and hardwood slats,and showcased together in a smart lookingand highly functional sample book. Item#71-2001-04P

ConQuest Fabric & Infusions PVC VerticalsWe use only the best on our broad offeringof PVC from solid colors to Transluscentpatterns. ConQuest Fabric verticals comein a vast array of patterns and colors andcan be inserted into PVC channels or hang

free with sewn-in bottom weights.Sample decks available in a completeset or individually. Set Item# DBV

Alanna, Solanna, Deanna ShadesAlanna Pleated Shades are single fabricshades available in many colors and also ina room-darkening material. SolannaSingle-Cell Shades and Deanna Double-Cell Shades both give a uniform look with

hidden cords. Many colors and pat-terns are available and are shown in acomprehensive sample book,Item#17-1999-01.

SunQuest Vinyl ShutterOur innovative and comprehensiveSunQuest Vinyl Shutter product line fea-tures ClearView, an option that hasbecome quite the craze for those who pre-fer the unfettered panel look. Three colors

available to choose from.Sample kit showing a fully assembledpanel and the different trim optionsavailable, plus a manual in Item#10-1801-97.

Wood, Faux Wood & Vinyl ArchesFor the hard to fit arched window there arechoices in the arch selection ofForestView, Inspire and Intrigue. We alsocarry a stock vinyl arch in many ready-made sizes.

Dressing Arched ShadesEven the best measurements can’t make a shade arch fit snug intoa wavy window opening. But there is a trick that you can perform

that will help that shade meetits match. The solution is justordinary toilet paper or papertoweling.

On the front of the arch,remove the center hole cover.

You’ll see the cover sup-ports that are attached tothe headrail.

The size of the center hole will determine the amount of paper youuse. The paper can be twisted and shaped to accommodate the areathat needs adjustment. If the top of the arch needs to fit snugger to

the top of the windowopening, then you wouldapply more paper to thetop part of the center holeabove the cover supports.If the arch is not touchingone side or the other ofthe window opening, youwould then apply morepaper to that side of the

center hole. The paper actually pushes the material outward. It willtake a little patience and some trial and error for you to succeed ingetting the desired effect. Once there, replace the center hole coverand you’re done.

How do you do that?3

(Products - Continued from Front Cover)

Product Review 2

Tips for Fool-Proof Shade SalesEver gone into a customers home, sold a large order of a won-derful shade products and ordered the color that they chose,only to be called after the installation to be told that it wasn’tthe color they ordered?This scenerio can be avoided if you present the shade in all ofits various light settings. Here are some surefire ways to avoidproblems.

When presenting shades you must hold the shade sample colorstretched out and up to the window that it will be going into.This helps the customer see the many facets of color of the fab-ric in the sunlight. Again hold the sample stretched out andaway from the window towards a darker area of the room. Thiswill help represent the fabric color on a cloudy day and/orevening light. Show the customer the difference in the fabriccolor when the shade is drawn open or drawn closed. The fab-ric will appear darker when bunched together, so the sampleshown in the sample book will look darker.

All shade fabrics are polyester content and while dye lot vari-ances are slight, explain to your customer that shades should beordered for the same room at the same time, thus eliminatingdye lot differences.

Many pleated and cellular shade fabrics that are left pulleddown will, after time, sag because of the effect of gravity.Skandia now has a double-cell shade fabric that will not sagand will keep its crisp cells no matter what. Sensations double-cell fabric is available in twenty fabulous light-filtering colors.

Different room decors require different shade applications. Tallwindows benefit from the Simple Ascent option of our shadeproduct lines. Simple Ascent uses a clutch mechanism thatkeeps the pull cord the same length when drawing up or down.

This feature prevents pooling of the cord on the floor when theshade is drawn up and eliminates a major cause of cord break-age. This is a great benefit to your customer and eliminatescostly repairs.