SJI

SJI NEWSLETTER# 6

Index

Keyword: Innovation Welcome of Mr. Alessandro Franzoni, Chief Executive Officer of SuperJet International

Green Thinking Farnborough Airshow 2010

SSJ100: Flying with low environmental impact

Programme Update: Latest Achievements SAM146: a top-quality engine

SSJ100 engine successfully completed certification tests

SaM146 regional jet engine certified by EASA

Major Steps in the Customer Services A Customized SAP System

Ready for Training SJI ATC (Aviation Training Centre) obtains by RosAviaciya the authorization to proceed with the

delivery of the first RRJ95 Type Rating Course

SJI Training Center is ready to provide the first Type Training Course for Cabin Crew

Events SJI attends RAA 35th Annual Convention

July 2010

SJI NEWSLETTER #6

Keyword: Innovation

Alessandro Franzoni Chief Executive Officer SuperJet International

I am pleased to introduce this new edition of our Newsletter. It is already time for the n.

6 issue containing more news about SuperJet International’s activities and milestones.

2010 marks an important step for our Company. SJI is approaching the crucial phase of the

SSJ100 aircraft and our team is preparing to provide the most competent support for Sukhoi

Superjet 100.

The recent economic crisis damaged the aeronautic business, creating difficulties especially in

the civil aviation sector, but it encouraged businessmen to be more innovative.

SuperJet International is working to find an additional way to be innovative, providing relevant

information and news, increasing the brand awareness and demonstrating its values.

On May, during the regular appointment with Meet the CEO”, SuperJet International inaugurated

a smart web marketing campaign and launched the new website layout with the opening SJI

network channels.

The goal is to place SJI at the same level or even exceeding the web presence of its competitors.

The web campaign started on the 14th June and it has already achieved positive results.

The digital marketing campaign allows us to talk about SJI life, the Company and the product,

mixing links to the website, uploading pictures, videos or any viral stuff. We believe that the

implementation of the web campaign would give us a considerable advantage to the competitors.

Thanks to this new web campaign, we expect to approach additional customers, to socialize with

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them, and encourage discussions among

them. For example, blogs offer a unique

opportunity for aircraft enthusiasts to post

news, updates, and to start some conversation

or dialogues.

At the beginning, our web project was

supported by Cimba, the Consortium Institute

of Management and Business Analysis,

located in the Region of Veneto, with the

contributions of different SJI departments.

Cimba representatives analysed the various

marketing methods for the innovative

promotion of international brand awareness

using the web. The first step considered the

study of SuperJet International’s competitors

and how these companies are effectively

promoting themselves using various web

channels, which topics they introduce, and

their frequency in updating the several

channels.

Since the start-up process all the digital

material has been supervised and updated by

the Communication Department directly

involved in the web project.

Nowadays more and more companies are

using social network with a specific purpose

for business. SJI has also realised that social

networks represent an outstanding

opportunity for business development.

We firmly believe that a Company’s reputation

also depends on its skills to communicate

properly. If you want to succeed, it is not

enough to offer a good product, but it is of

utmost importance to be professional

communicators and to reply Customers’

questions in a prompt manner. This is what

SuperJet International is trying to do: satisfy

Customers’ specific needs and ensuring the

full success of the SSJ100 in the world.

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Farnborough Airshow 2010: Green Thinking Farnborough Air Show is approaching and SJI

team is very excited. The exhibition will be held

from July 19th to the 25th 2010 in London.

The last edition featured 165 aircraft in static

displays and spectacular flying shows

attracting on the public weekend a staggering

153,000 visitors.

We are sure that Farnborough Air Show 2010

will represent another important occasion to

present the SSJ100. This edition will provide

thousands of aviation professionals, visitors

and enthusiasts with the unique opportunity to

appreciate the SSJ100 aircraft characteristics

both in static and flying displays.

SuperJet International will amaze the visitors

with an original and green chalet, based on

the mix of Green and Technology. A big green

wall of 2220 plants will go through the chalet.

Everything will be green at SuperJet

International’s chalet: the furniture will be

made of recycled material, as well as the floor.

Also the gadgets will be also made of recycled

material, such as the paper bags, the

carboard pens, the bamboo caps or the

organic cotton tees.

In order to make the visitors more curious

about the project, they will be involved in a

specifically created 3-D visual, which will allow

them to appreciate SSJ100 performance in

natural surroundings.

SSJ100: flying with

low environmental impact

The risk of increasing environmental impact

due to regional traffic is marked. The regional

traffic with its high number of departures and

landings of regional aircraft contributes to

increase the pollution around airports. Taking

into consideration these factors, all aircraft

built today are required to comply with some

more stringent rules than the previous ones.

The Sukhoi Superjet 100 represents a very

innovative and ambitious project. Its state of

the art technology aims at the reduction of

fuel consumption, pollution and external

noise. Fuel efficiency is secured by the third

generation supercritical airfoil wing and

excellent local aerodynamics. Thanks to its

unrivalled aerodynamics, the SSJ100 is able to

reach unsurpassable performance during the

take off and landing operations.

Nowdays aircraft are required to comply with

the ICAO engine certification rules. These

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rules establish limits for gas release in terms

of oxides of nitrogen, carbon monoxide and

other unburned hydrocarbons. Thanks to its

new SaM 146 engine, the Sukhoi Superjet 100

is compliant with existing gaseous emission

regulations and has a large margin with

regards to ICAO–CAEP4 (Committee on

Aviation Environmental protection) emissions

requirements or future more rigorous

restrictions.

The engine (SaM 146), produced by PowerJet, a

joint venture between Snecma and NPO

Saturn, features a modern architecture and

meets the most stringent environmental

standards in terms of both emissions and

noise. It is the only engine designed and

developed from the start for a regional aircraft.

Competitors only offer products which are

either derivate or not well adapted to this

fast-evolving market.

Compared to the other regional aircraft the

SSJ100 has an overall direct cost (DOC)

advantage of more than 10-12%.

The Sukhoi Superjet 100 also provides its

passengers with a more appealing, quiet and

spacious widebody cabin comfort in a single-

aisle aircraft with unmatched features in its

class.

Our aircraft is designed with a simple

philosophy: to deliver a superior experience to

its valued Passengers, Operators, Crew, and

Environment. In comparison with the current

aircraft in its category, the SSJ 100 guarantees

more comfort for passengers, more profitability

for operators, more convenience for crew, and

a more greener embrace for the environment.

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Programme Update: SaM146, a Top-Quality Engine

May 26, 2010

SSJ100 engine successfully completed certification tests

With the last medium bird ingestion test

passed on May 26th 2010, PowerJet has

completed 100% of the certification tests for its

SaM146 regional jet engine.

Sukhoi Superjet100 is powered by two SaM146.

Throughout the certification test program the

engine has matched or exceeded expectations.

To date the SaM146 has accumulated 7,000

hours of testing, including 3,500 hours in flight.

June 23, 2010

SaM146 regional jet engine certified by EASA

Franco-Russian joint venture PowerJet has

formally been awarded European type

certification for its SaM146 engine.

Patrick Goudou, Executive Director of the

European Aviation Safety Agency (EASA),

presented the type certificate for the SaM146

engine to Jean-Paul Ebanga, Chairman and

CEO of PowerJet, during a ceremony in

Cologne.

“This certification shows that the SaM146

engine fully complies with EU safety

regulations. It marks the first certification of an

aircraft engine jointly designed and produced in

France and in Russia. PowerJet will provide a

state-of-the-art engine right from service entry

of the Sukhoi Superjet 100” said PowerJet CEO

Jean-Paul Ebanga.

Validation of the EASA approval by Russian

authorities will “come very soon”, said EASA

Executive Director Patrick Goudou.

Major Steps in the Customer Services

SuperJet International

Customer Care Center

Owing to a more distinct after-sales support

for SSJ100, SuperJet has recently established,

on its Venice premises, the Customer Care

Center (CCC).

CCC is strategically located at the center of

Customer Services Department, which allows

an easy and fast interface with Commercial,

Engineering and Spare Technical Services

Departments.

The CCC will be operational 24/7 with a unique

point of contact to support customers

worldwide and composed by multilingual

technical specialists who are capable to

effectively answer to both spares request and

technical/engineering queries. The CCC will

be in connection as required with Vendors and

with Type Certificate holder (SCAC) relevant

department fully integrated with the technical

support department to provide troubleshooting

and technical engineering support expertise

through a single point of contact.

A customized SAP system, implemented with

a direct connection to the Frankfurt

warehouse managed by Lufthansa Technik

Logistik (LTL), permits to properly manage all

types of spare parts requests (Sales, Standard

Exchange Pool access, Loan, etc) and to

optimize the delivery lead times. Real-time

“track and trace” as well as “on-line” access

to technical and shipping documentation

relevant to each spare part are offered to

operators worldwide to enable outstanding

service levels.

The CCC is equipped with a Contact Center

Software which is already operational and

permits to manage all the communication

channels. All Operator’s requests will be

handled through a user-friendly Web Portal

and assisted by a dedicated Customer

Relationship Management (CRM) software,

designed to coordinate the SJI internal and

external business processes allowing CCC to

monitor and measure the performances

response time to Customers.

The CRM modules are personalized and based

on the specific users’ profiles.

Through the Web Portal Customer will have

access to the following functionalities:

• Browsing catalogues (Spare Parts

Sales & Repair Catalogue, Training Services

Catalogue, Customer Services General

Catalogue)

• Instantaneous forwarding of requests

(for information, quotations, orders, claims)

throughout the organization

• Visualization of Operator’s technical

and spares issues in real time,

• Check of spares and courses

availability, warranty conditions and contract

information

All the Web Portal resources are continuously

updated and available to the Customer in real

time, increasing the level of visibility, allowing

improvement of performances and quality,

and aiming to fulfill Customer expectations.

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Ready for Training For the new Sukhoi Superjet 100 the SJI

Training Center is developing a flexible

portfolio of training services. The Company is

committed to be a global training provider and

made up of a team of International

experienced instructors and pilots. Today, the

SJI Training Center provides the most

competent support for SSJ100 flight and

maintenance training through an ever-growing

range of certified courses for Flight Crews

(Type Rating and Recurrent), Cabin Crews

(Transition and Refresher), Maintenance and

Ground Operations personnel.

SJI is developing a series of innovative training

tools based on a virtual aircraft software,

which is going to support the training

programmes for pilots and maintenance

personnel. The Customer will benefit of

several advantages: a substantial reduction of

costs for training of pilots and maintenance

personnel, a flexible training schedule and a

simulation of events and troubleshooting

sequences otherwise impossible on the active

aircraft.

SJI ATC (Aviation Training Centre) obtains by

RosAviaciya the authorization to proceed with

the delivery of the first RRJ95 Type Rating

Course

SJI Aviation Training Centre is ready to deliver

the first Type Rating Course on RRJ95, before

the Type Certification.

The course is going to be supplied to SJI

Maintenance Personnel in accordance with a

plan agreed between SJI Quality Manager and

RosAviaciya, following Training Syllabi already

approved by Authority on March 2010. The first

course for Maintenance Personnel started on

May 31st 2010.

According to a previous agreement with

RosAviaciya, this first course, thanks to a

special permission, is delivered before the

Type Certification to SJI selected Certifying

Staffs having Russian or EASA License on

Glass Cockpit Types with more of five years of

experience. Also approved Russian instructors

and examiners are participating to the course.

SJI ATC Head of Training and Training

Manager will maintain traceability of the

configuration of the Training Material used in

delivering course, in order to identify any

requirements for additional courses when the

RRJ95 Type will be approved.

A new “Certificate of Recognition” will be

signed by SJI ATC Head of Training and

Training Manager at the final successful

completion of the training course and

examinations to trainees. These certificates

will be issued only after the RRJ95 Type

Certification by Russian Authority.

When it will be completed with Practical

Training and OJT (On Job Training), and after

the delivery of the necessary “delta” course,

the RRJ95 Type Rating Course will allow the

issue of new Personal Licences or the

extension to existing Russian Licence of SJI

Certifying Staffs.


SuperJet International Training Center is

ready to provide the first Type Training

Course for Cabin Crew.

Committed to be a global training provider,

SuperJet International, the joint venture

between Alenia Aeronautica and Sukhoi

Holding, is ready to provide the most

competent support for Sukhoi Superjet 100

flight and maintenance training.

The CEET (Cabin Emergency Evacuation Trainer)

will be available at the SJI Training Center

located in Tessera-Venice by the end of July.

The Trainer is currently under acceptance at

the EDM (Electronic Design and Modelling)

facility in Manchester and it accurately

reproduces a section of the Sukhoi Superjet

100 design in terms of features and size in

order to provide the realism required during

training.

EDM is world renowned in the supply of

emergency flight simulators and door trainers

and it is specialized on simulators for

emergency procedures.

The CEET is designed to train flight attendants

and pilots in CRM (Crew Resources

Management) in the best way for normal, as a

Door Trainer, and emergency flight

procedures. The system simulates several

anomalies including, for example, the door’s

jam, the door handle’s locking or the slide

inflation failure.

Simulation of hidden fire/blaze is provided with

six smoke and fire generators and some

extinguishers have been placed inside the

simulator.

The CEET is available for “Transition Course”

starting from the end of July. It will include a

joint training course for pilots and flight

attendants personnel.

The simulator is placed on a tilting platform

support which simulates emergency

evacuation with the Nose landing gear or one

of the Main L.G. collapse.

The CEET represents a further step forward in

the implementation of training tools while

waiting to start the SSJ100 entry into service.


Events

SuperJet International attends RAA 35th

Annual Convention

North America is one of the main markets for

SuperJet International.

In May 2010 our Company attended the “RAA

35th Annual Convention” held in Milwaukee

(Wisconsin).

RAA represents North American regional

airlines, and the manufactures of products

and services supporting the regional airline

industry.

A lot of aviation professionals and relevant

people partecipated to the event. On Tuesday

25th May John Buckley, VP Sales North

America, represented SJI at the opening of the

Ribbon Cutting Ceremony.

SJI was present with its own booth, a model of

the Sukhoi Superjet 100 providing also the

sponsorships of the “Cell phone charging

area” and the “Opening Reception” in Exhibit

Hall.

During the sessions the attendees expressed

optimism about the future, suggesting the

industry is well positioned for the next up

cycle. Traffic demand in the 60-99 seat

segment of the market continues to grow

strongly.

This year’s convention boasted a record

number of attendees and exhibitors. SuperJet

International found a lot of interest among US

airlines.

See you in October with SJI newsletter issue #7 For more information on the progress of

SuperJet International visit our web-site:

www.superjetinternational.com


SJI

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