Size doesn't matter
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Transcript of Size doesn't matter
corporaterewards.co.uk
Size doesn’t matterDan Kelly, Sales and Marketing Director, Corporate Rewards
• Dan Kelly, Sales and Marketing Director at award-winning incentive recognition and reward, motivation and events agency Corporate Rewards, presents the changing perceptions of smaller agencies
Size doesn’t matter
• Companies in search of an incentives scheme often turn to the biggest agencies.
• At first glance it’s perceived as an obvious choice.• It’s assumed that size reflects success.• Big must mean they are the best - right?• Not necessarily.
Thinking Big...
• Big doesn’t mean best.• Small certainly doesn’t mean unsuccessful! • Check out the client lists – you may well see very big names on
smaller agency portfolios.• Senior decision-makers in large companies, with sizeable budgets,
choose small agencies.• Smaller agencies are worth a second look.
Take a Second Look
• Small agencies don’t work with small ideas.– They have to think big to get noticed– They are not restricted by corporate rules and regulations
• Brainstorms incorporate staff from the most junior to the most senior. – This ensures that every viewpoint is voiced– It results in more ideas and more variety to work with
• This is how smaller agencies take the forefront of fresh and exciting approaches.
Thinking Bigger
• Smaller agencies have the luxury of being more agile. • Fewer layers of management sign-offs mean a fast turnaround.• Larger companies are often delayed by corporate procedures and
approvals.• Smaller agencies have a fast route to the top, so senior input and
approval is accessible.• All this means faster results for the clients of smaller agencies.
Agility Test
• Small agencies generally demonstrate a team-focused attitude.• This enables a solid, far-reaching network of associates and third-
party suppliers.• This in turn ensures a wealth of resource and expertise for every
client. • Relationship-building is second nature to a smaller agency.
– If they can’t work with others, they won’t flourish– A thriving smaller agency is certain to have a strong team-culture
Team Players
• Businesses generally want an easy and positive relationship with suppliers.
• Smaller agencies are very likely to facilitate this:– Their size lends itself to a more personal service– You’re as likely to see senior team-members as junior ones– You’ll always remain visible to those at the top– Every client matters to a smaller agency– Smaller agencies are inherently customer-centric
Relationship Building
• Any agency you work with should feel like an extension of your own team.
• This is where the personal approach reaps rewards.• Agencies need to grasp your company ideals and values:
– Smaller agencies lend themselves to this scenario very naturally– Very honest relationships will evolve organically– A smaller incentives supplier will quickly feel like an additional
department of your company• We genuinely believe you should be able to work together and have a
pint together!
Up Close & Personal
• Organisations opting to work with bigger agencies can feel unloved and undervalued.
• Stories of hearing from their agency only when they wanted something are common.
• This is not acceptable.• There must be ongoing, two-way communication. • If an agency is unapproachable then the relationship isn’t, and won’t
ever be, there.
Don’t get let down
• Trust is vital in any client / agency relationship.• Do you feel that your business is just a number to your current
agency?• It could be time to investigate the alternatives.• Did I mention that smaller agencies are worth a look?
Look Again
www.corporaterewards.co.uk/blog
@CorpRewards
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