Six Future Defining Themes for out-of-home communications
14
James Davies Feb 2012 Out-of-Home: Six Future Defining Themes
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Transcript of Six Future Defining Themes for out-of-home communications
Some main ingredients
Increasing audiences
OOH connectivity
Sophisticated devices
Networked OOH
Consumer adoption & receptivity
Six future defining themes
Real-time content
Gateways to content &
transaction
Utility through
technology
Value through
data
Integrated MOOH
planning
Real-time optimisation
& trading
Gateways to content & transaction
Video link : http://vimeo.com/37231253
Six future defining themes
Real-time content
Gateways to content &
transaction
Utility through
technology
Value through
data
Integrated MOOH
planning
Real-time optimisation
& trading