Marketing Plan

Six Flags Sun & Fun

Music FestivalBy DECA of

Glassboro High School

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

Six Flags Great Adventure Supports:

What is Six Flags Sun & Fun Music Festival”?

We are proposing the 1st Annual Six Flags Sun & Fun Music Festival which is an all day festival with music and festivities throughout the park.

This event will take place at Six Flags Great Adventure, Jackson, New Jersey on July 5, 2013.

The Six Flags Sun & Fun Music Festival will serve to increase park attendance over the Fourth of July weekend and help support music programs in public schools throughout New Jersey.

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

Presently, there are no music festivals available that are affiliated with helping to save music

programs in public schools throughout the entire state of New Jersey!

Six Flags Great Adventure, Jackson, New Jersey can be a trend setter and provide

the first location for a music festival, to be held

on sight at the park!Six Flags Sun & Fun Music Festival

Glassboro High SchoolMrs. Barbara Jones

DECA Club

Six Flags Should Hold The Sun & Fun Music Festival because…

The event will capitalize on a target market that Six Flags already naturally appeals to (8-28 year old individuals).

The Six Flags brand will become more associated with supporting education and giving back to the community by donating 10% of the day’s proceeds to the VH1 Save the Music Foundation . The foundation will distribute proceeds to THE TOP 5 School Districts whose have received the greatest number of votes and whose music programs have been eliminated or are about to be eliminated due to budgetary restraints. This will keep music alive and help ensure a better future for our children.

The event will pave the way for similar events to be held at all Six Flags Great Adventure locations throughout the nation, becoming an excellent long-term investment for both high attendance and corporate social responsibility.

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

VH1 Save the Music Foundation

Is a non-profit organization dedicated to restoring instrumental music education in America's public schools, and raising awareness about the importance of music as part of each child's complete education.Since 1997

Source: http://www.vh1savethemusic.org/

$49.5 Millionin new musical instruments

1,850 Public Schoolsin more than 192 districts

2.1 Millionchildren have directly benefitted

Through strategic partnerships with school districts, the Foundation provides $30,000 worth of brand-new musical instruments to public elementary and middle schools, jump-starting dormant music programs across the country.

Online

Votin

g

Vote

for y

our s

choo

l dis

tric

t!The top 5 School Districts with the

greatest number of votes each receive 2% of the proceeds to help

save their music program!Ways to obtain votes:

Online at SixFlags.comTweet us @ SixFlagsSunFun and # Your School NameText Your Vote to 1-800-NJS-FFUNPurchase tickets to attend Six Flags Sun & Fun Music Festival on July 5, 2013 (group rates available)

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

Advertising will focus on making sure that the word gets out to ALL New Jersey, Delaware and Pennsylvania Public School Districts, on WGLS-FM Radio, as well as providing reproducible flyers to each school district for distribution so that they can vote for their school and support the cause!

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

“WGLS-FM is a regional radio service with a potential

audience of almost 1.3 million people. The broadcast signal covers South Jersey, parts of

Philadelphia and Delaware. The studios are located in the

College of Communication on the campus of Rowan University

in Glassboro, New Jersey. WGLS-FM is licensed to the Rowan University Board of Trustees and is a non-profit

organization. Twenty-four hours a day a staff of independent

volunteers broadcast a variety of musical, cultural,

educational, entertaining and informative programs of

interest to the Rowan University and South Jersey

communities.”

Source: http://wgls.rowan.edu/

72%

19%

2%4%

0% 1% 2%

White Black Native American

Latino/Hispanic Asian Pacific Islander

Other

DEMOGRAPHICS

Local RadioWGLS-FM

Target MarketSix Flags Sun & Fun Music Festival

Glassboro High SchoolMrs. Barbara Jones

DECA Club

SUN & FUN MUSIC FESTIVAL PERFORMERS

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

Concert News:Throughout the day, NJ local cover bands will be performing decade hits as far back as the 1960’s.

The price to view any of the concerts is included with the park admission. However, there is limited seating to view the concert (8,000 total on a first come first serve basis).

The performances will be streamed on screens and heard over the PA system throughout the park all day long.

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

For an additional $5.00 you can visit the Sun & Fun Zone nearby to enjoy interactive games, raffles, food, meet and greet some celebrities and much more!

A Sun & Fun Filled Day of Events For The Entire Family:

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

10:00 am – 12:00 pm - The Sounds of the Sixties – The Beatles, Monkeys, Beach Boys, The Who, James Brown and much more …

12:30 pm – 2:30 pm – The Sounds of the Seventies – Led Zepplin, Queen, Jimmy Hendricks, The Rolling Stones, Pink Floyd and much more…

3:00 pm – 5:00 pm – The Sounds of the Eighties – Michael Jackson, Bruce Springsteen, Prince, Bon Jovi, Madonna, The Police and much more…

5:30 pm – 7:30 pm – The Sounds of the Nineties – Red Hot Chili Peppers, U2, Lincoln Park, Nirvana, Radio Head, Beastie Boys and much more…

8:00 pm – 10:00 pm – The Sounds of Today – Beyonce, Rihanna, Chris Brown, Adelle, Usher, Justin Timberlake, Justin Beiber, Taylor Swift, Frank Ocean, Meekmillz and much more…

Promotional T-Shirt

T-shirts will be available and sold throughout the park on the day of the

event.Six Flags Sun & Fun Music Festival

Glassboro High SchoolMrs. Barbara Jones

DECA Club

Six FlagsSun & Fun

Music Festival 2013

100% of T-shirt proceeds go to VH1 Save the Music Foundation

Cost $15.0

0

Promotional Items

Available and free with purchase to theSun & Fun Zone

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

The Sun & Fun Zone will be located near the

concert areas and will be ran and chaperoned by

members of The VH1 Save the Music Foundation

along with the assistance of

Six Flags Great Adventure employees.

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

Sun & Fun Zone Proposed Site Location

The Sun & Fun Zone will be located in the Garden of Eatin’ Picnic Grove area.

SIX FLAGS GREAT

ADVENTURE

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

Sun and Fun Zone ActivitiesMini Playground (under age12)

Moon Bounce (under age 12)

Swings (under age 12)

Basketball Contest 1v1 – 30 seconds most points scored wins (ages 12 and up)

Batting Cages (ages 12 and up)

Pitching Game – rates your speed (ages 12 and up)

Soccer Goal Shots (ages 12 and up)

Water Game Activities (all ages)

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

FOOD COURT

INTERACTIVE

GAMES

MUSI

C

MEET & GREET CELEBRITY SPONSORS

Cost of entry $5.00

Prizes !

Each park visitor who purchases a ticket to the Sun & Fun Zone will receive a raffle ticket and be eligible to win the following

prizes through a random drawing A Nintendo Wii U

Kodak Pulse Tablet

A Nintendo 3DS

A $100 American Express gift card

Admittance to return and visit Six Flags Great Adventure, Jackson, New Jersey, for 4 people

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

Six Flags Sun & Fun Music Festival Celebrity Sponsors supporting the

event:

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

Adam Lambert

Beyoncé Knowles EstelleJill Scott

John Legend Taylor Swift Nicki Minaj

Ellen DeGeneres

Six Flags Sponsors

We are calling on many Six Flags sponsors to donate food and drinks

(Heinz, Coke, Aquarius Spring!, Powerade), activity equipment (Nike)

and prizes (Nintendo, American Express, Kodak) to the Sun & Fun Music

Festival activities.

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

Total Budget for the Sun & Fun Music Festival

Our budget includes all expenses (Sun & Fun Zone food & supplies, game materials, etc.; donations (from Six Flags sponsors); and income (Sun & Fun Zone entry fees)

Our plan guarantees the festival will see a large profit.

Final Items and TotalsItems Total Price

Food Materials $ 1,186.58 Food Products $ 4,089.80 Prizes $ 19,977.48 Donated by SponsorsSporting Materials $ 8,039.66 Total Amount Paid $ 33,293.52 Total We Pay after Sponsor Donations $ 13,316.04 Total Amount Received for Registration $ 30,600.00 Surplus Funds Raised (Profit) $ 17,283.96

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club

At the conclusion of the day’s festivities, Six Flags Great Adventure, Jackson, New Jersey will celebrate

the Fourth Of July weekend by setting off a magnificent

display of fireworks!

Six Flags Sun & Fun Music FestivalGlassboro High School

Mrs. Barbara JonesDECA Club